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MCN 2015 | MINNEAPOLIS
The JFK Challenge
November 7, 2015
Rebecca Sherman
Managing Director, Bluecadet
@rebecca_sherman | ...
THE SUMMARY
• iPad app
• Game
• For kids 9-11
• JFK Presidential Library and Museum
• Launched Presidents’ Day, February 1...
TheOriginStory
+
Let’s make a fun
app for kids.
+
GettingStarted
C O N C E P T
The President
is Calling
After suiting up for the mission, the child will receive a phone call
from Presiden...
PROJECT TEAM
BLUECADET
• Creative Director
• Educational Consultant, Children’s Media
• Designer
• Animator
• Developers (...
Discovery
Research
+ Content
Concept Design
Interface Design +
Animation
Development +
Quality Assurance Marketing +
Launc...
Discovery
OBJECTIVES
• Reach younger demographic:
• 80% of the country was not alive when he was president
• Be fun, not too academi...
JFK CORE MESSAGES
• Public service
• Volunteerism
• Innovation
• Responsible citizenship
• Diplomacy
Research+conceptdesign
● Music ­ Area has a rich musical tradition
○ Carnatic music ­ different structure and 
style from western and from northe...
Complete the construction project using your tools.
Drag and drop gameplay? Want to make
sure this is challenging for age ...
Interfacedesign+animation
HOME SCREEN
JFK BIO VIDEO
TYPE NAME
TAKE PICTURE
CHOOSE MISSION
SPACE / PEACE CORPS
NEW
PROFILE
EXISTING
PROFILE
SPACE MIS...
Game Flow Overview
1 2 3 4
5 6 7 8
9 10 11 12
TheProduct
Designforthedevice
DESIGN FOR THE DEVICE
• Camera
DESIGN FOR THE DEVICE
• Camera
DESIGN FOR THE DEVICE
• Camera
• Accelerometer
DESIGN FOR THE DEVICE
• Camera
• Accelerometer
• Drag
Gamedynamics
GAME DYNAMICS
• Upcoming levels locked
GAME DYNAMICS
• Upcoming levels locked
• Points + rewards system
GAME DYNAMICS
• Upcoming levels locked
• Points + rewards system
• Limited time to complete challenges
GAME DYNAMICS
• Upcoming levels locked
• Points + rewards system
• Limited time to complete challenges
• Personalization
Gameplayconventions
GAME PLAY CONVENTIONS
• Matching
GAME PLAY CONVENTIONS
• Matching
• Building
GAME PLAY CONVENTIONS
• Matching
• Building
• Maze
GAME PLAY CONVENTIONS
• Matching
• Building
• Maze
• Free exploration (treasure hunt)
Weavinghistoryin
WEAVING HISTORY IN
• Easter Egg archival images
WEAVING HISTORY IN
• Easter Egg archival images
• Animations provide historical context
Marketing&Results
Perfect for children curious about space travel or for teachers looking to
engage students in a social studies lesson.”
- ...
112,000
DOWNLOADS IN 10 MONTHS

since February 2015
Recap
RECAP
• Get to know the audience
• Take advance of device capabilities
• Employ game dynamics
• Utilize game play conventi...
Questions?
@rebecca_sherman
jfkchallenge.org
MCN 2015 | MINNEAPOLIS
Rebecca Sherman
@rebecca_sherman
JFK Challenge iPad app - case study - MCN 2015
JFK Challenge iPad app - case study - MCN 2015
JFK Challenge iPad app - case study - MCN 2015
JFK Challenge iPad app - case study - MCN 2015
JFK Challenge iPad app - case study - MCN 2015
JFK Challenge iPad app - case study - MCN 2015
JFK Challenge iPad app - case study - MCN 2015
JFK Challenge iPad app - case study - MCN 2015
JFK Challenge iPad app - case study - MCN 2015
JFK Challenge iPad app - case study - MCN 2015
JFK Challenge iPad app - case study - MCN 2015
JFK Challenge iPad app - case study - MCN 2015
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JFK Challenge iPad app - case study - MCN 2015

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Through a series of fun, enriching games geared to ages 9-11, The JFK Challenge app turns players into NASA and Peace Corps trainees ready to accept President Kennedy’s charge to accomplish great things and make a difference in the world.

JFK Challenge takes advantage of the full suite of the iPad’s capabilities, incorporating touch, drag, swipe, the camera, and the accelerometer.

Published in: Design
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JFK Challenge iPad app - case study - MCN 2015

  1. 1. MCN 2015 | MINNEAPOLIS The JFK Challenge November 7, 2015 Rebecca Sherman Managing Director, Bluecadet @rebecca_sherman | @bluecadet
  2. 2. THE SUMMARY • iPad app • Game • For kids 9-11 • JFK Presidential Library and Museum • Launched Presidents’ Day, February 16, 2015
  3. 3. TheOriginStory
  4. 4. +
  5. 5. Let’s make a fun app for kids. +
  6. 6. GettingStarted
  7. 7. C O N C E P T The President is Calling After suiting up for the mission, the child will receive a phone call from President Kennedy. A 1960s phone image and audio will be used. The child will ‘answer’ the call using the familiar swipe gesture native to the device. Each mission will be given in audio and text–perhaps we will find a voice actor to record the script in a voice that sounds like Kennedy’s. This call will also be an opportunity to introduce snippets from Kennedy’s famous speeches, and explain the context of each assignment.
  8. 8. PROJECT TEAM BLUECADET • Creative Director • Educational Consultant, Children’s Media • Designer • Animator • Developers (2) • Producer/Strategist • Project Manager JFK • Executive Director • Director of Education and Public Programs • Director of Communications • Digital Strategist
  9. 9. Discovery Research + Content Concept Design Interface Design + Animation Development + Quality Assurance Marketing + Launch Usability Testing
  10. 10. Discovery
  11. 11. OBJECTIVES • Reach younger demographic: • 80% of the country was not alive when he was president • Be fun, not too academic • Teach a civic lesson • Reach beyond the local market (Massachusetts) • A stand-alone product, independent of the museum experience
  12. 12. JFK CORE MESSAGES • Public service • Volunteerism • Innovation • Responsible citizenship • Diplomacy
  13. 13. Research+conceptdesign
  14. 14. ● Music ­ Area has a rich musical tradition ○ Carnatic music ­ different structure and  style from western and from northern  Hindustani music ● Rich dance tradition & culture too Languages:  Kannada is the local language (Native lang of about 65% of ppl)  Hindi and English used for  official & government stuff Dress:  Women ­ Saree Men ­ Dhoti (panche) Building stuff: ● Jagali ­ open “front porch” platform. Implies  invitation and hospitality. ● Courtyards ­ it’s warm. People do stuff  outdoors (like learn) ● Tile roofs, deep gables to protect from rain and  heat. ● Walls can be exposed masonry, plastered and painted, or sometimes made from  mortared bamboo (!) ○ Source: http://www.indianetzone.com/57/features_vernacular_architecture_karnataka.htm
  15. 15. Complete the construction project using your tools. Drag and drop gameplay? Want to make sure this is challenging for age group.
  16. 16. Interfacedesign+animation
  17. 17. HOME SCREEN JFK BIO VIDEO TYPE NAME TAKE PICTURE CHOOSE MISSION SPACE / PEACE CORPS NEW PROFILE EXISTING PROFILE SPACE MISSION FOLDER PEACE CORPS MISSION FOLDER mission center INFO VIDEO TUTORIAL GAME EXPLORATION LEVEL MISSION INNER MISSION VIDEO MISSION
  18. 18. Game Flow Overview 1 2 3 4 5 6 7 8 9 10 11 12
  19. 19. TheProduct
  20. 20. Designforthedevice
  21. 21. DESIGN FOR THE DEVICE • Camera
  22. 22. DESIGN FOR THE DEVICE • Camera
  23. 23. DESIGN FOR THE DEVICE • Camera • Accelerometer
  24. 24. DESIGN FOR THE DEVICE • Camera • Accelerometer • Drag
  25. 25. Gamedynamics
  26. 26. GAME DYNAMICS • Upcoming levels locked
  27. 27. GAME DYNAMICS • Upcoming levels locked • Points + rewards system
  28. 28. GAME DYNAMICS • Upcoming levels locked • Points + rewards system • Limited time to complete challenges
  29. 29. GAME DYNAMICS • Upcoming levels locked • Points + rewards system • Limited time to complete challenges • Personalization
  30. 30. Gameplayconventions
  31. 31. GAME PLAY CONVENTIONS • Matching
  32. 32. GAME PLAY CONVENTIONS • Matching • Building
  33. 33. GAME PLAY CONVENTIONS • Matching • Building • Maze
  34. 34. GAME PLAY CONVENTIONS • Matching • Building • Maze • Free exploration (treasure hunt)
  35. 35. Weavinghistoryin
  36. 36. WEAVING HISTORY IN • Easter Egg archival images
  37. 37. WEAVING HISTORY IN • Easter Egg archival images • Animations provide historical context
  38. 38. Marketing&Results
  39. 39. Perfect for children curious about space travel or for teachers looking to engage students in a social studies lesson.” - Classtechtips.com “
  40. 40. 112,000 DOWNLOADS IN 10 MONTHS
 since February 2015
  41. 41. Recap
  42. 42. RECAP • Get to know the audience • Take advance of device capabilities • Employ game dynamics • Utilize game play conventions • Weave educational content into the experience • Multi-faceted marketing plan
  43. 43. Questions? @rebecca_sherman jfkchallenge.org MCN 2015 | MINNEAPOLIS Rebecca Sherman @rebecca_sherman

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