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Social Strategy for the Small          Business      Presentation for the   Coloma-Lotus Chamber of          Commerce     ...
What is Social Media          Marketing?Social media marketing refers to the process ofgaining website traffic or attentio...
What is Social Media          Marketing?Social media marketing refers to the process ofgaining website traffic or attentio...
Brad Attig - Social Strategist?What makes a good social strategist Early adopter of technology Uses social media at all ...
Why Bother with Social?  6 facts to consider1. If Facebook          3. YouTube is the   5. Five new   were a              ...
Social Media 3rd Qtr. 2012  Top Business Objectives    No better social   from a recent survey of   nearly 500 businesses....
Social Media 3rd Qtr. 2012 Top Business Challenges     No better social  from a recent survey of  nearly 500 businesses.  ...
Not Being on Social MediaPlatforms Tells Many of Your   Customers One Thing!                        Coloma-Lotus          ...
Maximizing EffortThe Strategy Checklist Don’t take on too much. It’s easy to become infatuated with Social  and want to b...
Maximizing ReachThe Strategy Checklist Embed sharing buttons on your website in a visible place! Encourage and reward em...
Key TakeawaysTips for Growing Social Reach for Small Buinesses Complete all profiles & update them regularly.     This m...
Grow Your FlockTips for Growing your Fans With Social Media, resist the temptation to drive traffic back to the  company ...
Engage Fans with ContentTips for Growing Social Reach Updates should include blog posts, company and industry  news, test...
Advertising on Social Media         Best Practices             Important Facts     Clear, attractive         95% of Face...
Tie Social to Web AnalyticsSome Tips That Help on Analytics Study Google Analytics or Clicky Analytics to track referral ...
Remember This   Above all ElseOn the Internet, your customer is  only one click away from your    competition. If you aren...
Questions?         Coloma-Lotus         Chamber of Commerce
Coloma-LotusChamber of Commerce
While you are here please textlike bradattigonsocialstrategy to 32665Facebook.com/bradattigonsocialstrategy      Thank You...
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Social Strategy for the Small Business Coloma Lotus Chamber of Commerce

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September 11th, 2012 presentation to the Coloma-Lotus Chamber of Commerce, CA about Social Strategy for the Small Business

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Social Strategy for the Small Business Coloma Lotus Chamber of Commerce

  1. 1. Social Strategy for the Small Business Presentation for the Coloma-Lotus Chamber of Commerce Coloma-Lotus Chamber of Commerce
  2. 2. What is Social Media Marketing?Social media marketing refers to the process ofgaining website traffic or attention throughsocial media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A business message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media. Coloma-Lotus Chamber of Commerce
  3. 3. What is Social Media Marketing?Social media marketing refers to the process ofgaining website traffic or attention throughsocial media sites. Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. Coloma-Lotus Chamber of Commerce
  4. 4. Brad Attig - Social Strategist?What makes a good social strategist Early adopter of technology Uses social media at all times for their business and personal life. Have a significantly better understanding of the mechanics of social media platforms. Have real life experience in business, preferably at multiple levels. Are generally curious, wide open to new ideas and a risk-taker Understand overall marketing and how social media fits within the framework of the business needs. Coloma-Lotus Chamber of Commerce
  5. 5. Why Bother with Social? 6 facts to consider1. If Facebook 3. YouTube is the 5. Five new were a world’s second Twitter country, it would largest search accounts are be the world’s engine. created every 3rd largest. 4. More than 24 single second.2. The average hours of video 6. 23% Of All Time Facebook user is uploaded to Spent Online creates 90 YouTube every Happens on content items minute. Social . per month. Coloma-Lotus Chamber of Commerce
  6. 6. Social Media 3rd Qtr. 2012 Top Business Objectives No better social from a recent survey of nearly 500 businesses. platform exists1. Better Customer for B2C Engagement - 78% communication2. Increased Revenue - 51% than Facebook3. Better Customer Experience - 47%4. Increased Thought Leadership - 41%5. Better Operational Efficiency - 15% Coloma-Lotus Chamber of Commerce
  7. 7. Social Media 3rd Qtr. 2012 Top Business Challenges No better social from a recent survey of nearly 500 businesses. platform exists1. Measuring ROI – 51% for B2B2. Managing & Growing communication Social Presence – 44% than LinkedIn3. Monitoring Social Media – 34%4. Integrating Social with Leads and Sales – 34%5. Lack of Sufficient Resources – 33% Coloma-Lotus Chamber of Commerce
  8. 8. Not Being on Social MediaPlatforms Tells Many of Your Customers One Thing! Coloma-Lotus Chamber of Commerce
  9. 9. Maximizing EffortThe Strategy Checklist Don’t take on too much. It’s easy to become infatuated with Social and want to be everywhere. Keep it manageable so you don’t drop the ball. Dominate one social media channel before you move to another. Go where the members are. Pinterest is great but if you aren’t established on Facebook, you are only hurting yourself. Images and Video are everything today. Set up a daily routine and stick with it, have a backup or 2 as well. Don’t go it alone, get help. What might take you 10 hours will take a professional 10 minutes. Understand that Social is not a silver bullet, it takes time and effort. Coloma-Lotus Chamber of Commerce
  10. 10. Maximizing ReachThe Strategy Checklist Embed sharing buttons on your website in a visible place! Encourage and reward employees to interact on the company social pages and groups within their individual profiles. Employees should create introductions for your brand to help further spread the word. Start a Facebook or LinkedIn discussion group or groups. Ensure each group has a brand evangelist to cultivate stimulating discussions and entice members to visit your company pages. Hold group question & Answer sessions. Engage and hold conversations just like you would in person. Coloma-Lotus Chamber of Commerce
  11. 11. Key TakeawaysTips for Growing Social Reach for Small Buinesses Complete all profiles & update them regularly.  This means Google Places, Bing Business Portal, Facebook, LinkedIn, Twitter and YouTube Use target keywords in profiles and posts. Promote profiles via non-social channels including websites, emails, print materials and social press releases. Add sharing buttons and cross-promote your profiles. Grow your networks and make friends in your industry- Identify influencers and promote their content. Be and act human! When people reach out, interact back. Coloma-Lotus Chamber of Commerce
  12. 12. Grow Your FlockTips for Growing your Fans With Social Media, resist the temptation to drive traffic back to the company website. Instead, maximize the platform by directing them to applications on the social site. You can easily embed your website right on a Facebook page or showcase your YouTube channel videos. Capture email addresses and make people feel special. Identify and encourage your key evangelists reward them well. Make it easy to share, post, upload and give recommendations. Coloma-Lotus Chamber of Commerce
  13. 13. Engage Fans with ContentTips for Growing Social Reach Updates should include blog posts, company and industry news, testimonials, press coverage, events and other content. Showcase stats and data and use image and video. Video is shared 12X more and images are shared 2x more. Maximize the ability to target status updates. Refine the audience to make posts specific and relevant to targeted user groups. Make things easy to use and find. Coloma-Lotus Chamber of Commerce
  14. 14. Advertising on Social Media Best Practices Important Facts  Clear, attractive  95% of Facebook wall message. posts are not  Strong call-to-action. answered by brands.  Refresh ads  70% of local frequently. businesses use  Create multiple ads Facebook. and test copy and  Facebook is the images. leading source of  Set an appropriate referred social media daily and weekly traffic to websites, at budget. 26%. Twitter is second at 3.6%. Coloma-Lotus Chamber of Commerce
  15. 15. Tie Social to Web AnalyticsSome Tips That Help on Analytics Study Google Analytics or Clicky Analytics to track referral traffic, conversions and visitor demographics to understand what makes someone return. Most platforms have built-in analytics include impressions and engagement. Instead of ignoring your stats, find a strategist that can explain and monitor them for you. Coloma-Lotus Chamber of Commerce
  16. 16. Remember This Above all ElseOn the Internet, your customer is only one click away from your competition. If you aren’t interacting with yourcustomers, someone else will be. Coloma-Lotus Chamber of Commerce
  17. 17. Questions? Coloma-Lotus Chamber of Commerce
  18. 18. Coloma-LotusChamber of Commerce
  19. 19. While you are here please textlike bradattigonsocialstrategy to 32665Facebook.com/bradattigonsocialstrategy Thank You! Coloma-Lotus Chamber of Commerce

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