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Sue Bohnsack         Advertising Production Manager—Mortgage Originator              1801 Park 270 Drive, Suite 550       ...
O                                                                                             VE                          ...
REACH TOP PRODUCERS                                     In order to ensure that MORTGAGE ORIGINATOR provides its advertise...
RESPECTED BY RECIPIENTS                                   RE                                                              ...
MARKETING SUPPORT                                                MORTGAE ORIGINATOR takes pride in its role as a leading i...
M               SEMINAR SPONSORSHIP                                                                                       ...
UNIQUENESS         Our        unique combination of editorial content,   strong circulation and flexible, innovative       ...
EDITORIAL                                                                                      ED                         ...
M.O.M. NATIONAL AD RATES         Please contact Sue Bohnsack with any questions you may                                   ...
C RA                                                                                                                      ...
M.O.M. SALES REPRESENTATIVES Southern CA, ID, MT, UT, WA, Western CAN                                        KS, MO, ND, N...
Leadership Media Kit
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Leadership Media Kit

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To This media kit was designed by collaborating with the marketing director and editorial staff. It was developed to emphasize the magazine's leading position in the marketplace at the time.

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Leadership Media Kit

  1. 1. Sue Bohnsack Advertising Production Manager—Mortgage Originator 1801 Park 270 Drive, Suite 550 St. Louis, MO 63146 Phone: (314) 824-5531 Fax: (314) 824-5611 ■ sbohnsack@SBMediaLLC.comW W W. M O RT G A G E O R I G I N AT O R . C O M
  2. 2. O VE RV IEW PARTNER WITH A LEADER MORTGAGE ORIGINATOR Magazine’s mission is to be the ultimate “Originator Tool for Sales and Marketing Excellence.” We accomplish this by providing timely and practical sales and marketing information—much of it written by top producers and other experts—aimed at helping mortgage brokers, retail loan officers, lenders and other mortgage lending professionals become more successful in their business. WHO WE ARE MORTGAGE ORIGINATOR is a monthly WHAT WE DO magazine produced for loan originators and their teams, along with broker owners, Each month we deliver a diverse selection of theme lenders, managers and others. Thousands articles, along with “how to” strategy features, of originators, lenders and others consider profiles and other articles designed to inspire andM.O.M. their preferred industry publication. educate readers and expand their production. In addition, M.O.M.’s online edition offers articles, news items, calendar of events and our popular Brokerfest Community Forum for originators. M.O.M’s seminars and other diverse educational services and products further complement the print edition. WHY WE DO IT Since MORTGAGE ORIGINATOR’s inception in 1991, we have been committed to helping enhance the professionalism of the mortgage lending industry. We are dedicated to assisting our readers successfully help their customers achieve the American dream of homeownership. W W W. M O RT G A G E O R I G I N AT O R . C O M
  3. 3. REACH TOP PRODUCERS In order to ensure that MORTGAGE ORIGINATOR provides its advertisers with the most updated and accurate readership information, the respected research firm Mathew Greenwald & Associates, Inc. conducts a Readership Survey every year on our behalf asking our readers to provide demographic, professional and production information. In addition, in odd-numbered years, Greenwald & Associates conducts a Doing Business Survey that asks our readers how they use and respond to advertisements found in M.O.M. and its influence on our readers’ business. In even-numbered years a Duplication Survey, conducted blindly by Greenwald & Associates, asks our readers how MORTGAGE ORIGINATOR compares to competing industry publications. The statistics and graphs on these two pages represent a sampling of our readers’ responses from all three surveys. SHOT C I R C U L AT I CUL AT IO N S N A P ON BREAK 2 0 0 7 - 0 8 C IR N 45,435 D BY REGION OWN G CIRCULATIO LY PASS ALONTOTAL MONTH tion 19,500 Total Direct Circula ........ 8% ding Manager .... r/Owner ...... .26% Retail Len ager/Executive . 7%Mortgage Broke Operations Man for a ngLoan Originator Wholesale Lendi r .... ...............25% tative ........... 2%Mortgage Broke M anager/Represen er ................20% ........................ . 2%Retail Loan Offic Other .............. r ...................10% e…76% Mortgage Banke ry for 5 years or mor en in the mortgage indust 59% Readers who have be production in 2006… t $1 0 million in personal 4% Readers with at leas e loans in 2006…5 ally closed 50 or mor t 4 years…54% Readers who person of M.O.M. for at leas en a regular reader ….48% Readers who have be ents found in M.O.M sp onded to advertisem Readers who have re 83% 81% To which Which magazines 81% Which magazine advertising magazine is most have you THE do you read first? helpful to you in your responded most often? PREFERRED job? 8% 4% 2% 4% 1% 0% M A G A Z IN E 5% 4% 2% 2% 1% 3% 4% 3% 2% Or 6% The Na 2% Mo Na igi Mo 2% Bro tio tio Mo rtg Or The na Na rtg Mo Na ker na Mo na igi Bro tio ag rtg tio ag lM Mo Or tio The rtg lM na Na nN eO rtg Mo Na ag ker na eB igi Mo na Bro tio rtg ort ag tio ort ag eP tio Mo ew lM rig rtg na lM an nN eO rtg ag ga ker na eB ga na ina tio res ag s rtg ort kin ort eP ge ag lM ew rig ge lM an nN eO tor s ag ga g eB ga Ne res ina ort kin s Bro ort eP ge ew rig ge an ws s tor ga g ga ker ina Ne res s kin Bro ge ge ws tor s g ker Ne Bro ws ker REACHING QUALIFIED RECIPIENTSHow long haveyou been inthe mortgageindustry? In 2006, what was your personal production as a loan originator? W W W. M O RT G A G E O R I G I N AT O R . C O M
  4. 4. RESPECTED BY RECIPIENTS RE AC H How long have you TO been a regular reader P PR O of MORTGAGE How many people, DU C ORIGINATOR? other than yourself, ER S read your copy of MORTGAGE ORIGINATOR? How much time do you usually spend reading an issue of MORTGAGE ORIGINATOR? In relation to other sources ADVERTISING of business contacts (other originators/lenders, direct EFFECTIVENESS mail solicitations, etc.), how would you rate M.O.M.Have you responded advertising?to advertisementsin M.O.M.? If you have responded to advertisements in M.O.M., with how many M.O.M. advertisers have you done business? W W W. M O RT G A G E O R I G I N AT O R . C O M
  5. 5. MARKETING SUPPORT MORTGAE ORIGINATOR takes pride in its role as a leading information resource in the mortgage-lending industry. This position has enabled us to provide the market with top- quality services that reach beyond regular print advertising. To better serve the industry, M.O.M. provides many opportunities for advertisers to effectively expand their marketing message. M.O.M. offers the following innovative – yet affordable – ways for providers to connect with mortgage-lending professionals:QUICK TIPS ADVERTISING ■ MORTGAGE ORIGINATOR’s Quick Tips e-newsletter reaches thousands ofindustry professionals each month. Because they have opted to receive Quick Tips, they are a highly qualifiedtarget audience. Each month offers two levels of sponsorship. A primary sponsorship is limited to one advertiser and includes a graphic ad plus a hyperlink. Hyperlink sponsorships are limited to five advertisers and contain a hyperlinked company name with one sentence of text. Contact your sales rep for pricing and availability. REPRINTS ■ Editorial and advertisement reprints may be purchased through M.O.M. These powerful, inexpensive, and very effective marketing tools serve as a perfect complement to your advertising campaign. Contact Shellie Roux at (314) 824-5542 or sroux@SBMediaLLC.com for further details and pricing information.RESOURCE DIRECTORY ADVERTISING ■ Similar to a marketplace or classified section, the MORTGAGEORIGINATOR Resource Directory enables you to reach our entire circulation effectively and inexpensively. In additionto a print listing appearing in M.O.M. each month, all ads are posted to our Web site at no extra cost, providing evenmore exposure. For rates or more information, contact Andy Strasser at (619) 321-8004 orastrasser@SBMediaLLC.com. SECRETS OF SUCCESS ISSUE ■ M.O.M. will publish its fifth annual Secrets of Success issue in 2007. This issue, distributed each year with our regular December issue, presents M.O.M. readers with many new, fresh ideas designed to help them start off the New Year on the road to high production. Included will be several features to help ensure that the Secrets of Success issue has a long shelf life, increasing the long-term visibility of your products and services. SPECIAL ADVERTISING SECTIONS ■ This exclusive opportunity enables advertisers to run a two-page ad or combine a full page of advertising with afull-page commentary at a special reduced rate. Furthermore, all advertisements are posted on theM.O.M. Web site for an entire year creating even more exposure, and receive a direct hyperlink fromthe M.O.M. Web site to yours. Consult the M.O.M. editorial calendar or contact your sales rep for thespecific themes to be featured.SUBSCRIBER DATABASE RENTALS ■ MORTGAGE ORIGINATOR direct mail, e-mail, and telephone subscriber databases may be rentedfrom Statlistics. Contact Marge Fernbach at (203) 778-8700 Ext. 136 or via email at m.fernbach@statlistics.com.VALUE ADDED SERVICES ■ In addition to providing a monthly magazine that puts you advertisement in front of 19,500 subscribers,MORTGAGE ORIGINATOR offers a comprehensive package of products and services to frequent advertisers to make their advertising dollarsmore productive and effective. Contact your regional sales representative for the full details on all of these services: Advertorial ■ Company Roster ■ Complimentary Subscription Program/Escorted Copies Conventional Hotel Room Drop ■ Custom Sales Letter ■ Laminal Program ■ Proprietary Research WEB SITE ADVERTISING ■ Top industry professionals find that, like the magazine, www.mortgageoriginator.com provides lots of fresh, practical insight on selling, marketing, and managing more effectively. Our online coverage extends beyond our traditional print publication and offers top producers added benefits such as archived articles, industry news and events, and ad sponsorship user tracking reports . With information that appears in M.O.M. and more, the MORTGAGE ORIGINATOR Web site prompts site users to come back time and again. Contact your sales rep for banner ad pricing and availability. W W W. M O RT G A G E O R I G I N AT O R . C O M
  6. 6. M SEMINAR SPONSORSHIP AR KE TI N G ■ SE M IN AR S Looking to meet the most targeted, pre-qualified leads in plus subscribers to other print and online services and associationone place, at one time? Well, look no further! MORTGAGE membership files. These responsive buyers will be predisposed toORIGINATOR presents the premier nationwide seminars on sales the products and/or services you have to offer. Plus, as a sponsor,and marketing strategies for mortgage originators. M.O.M. has you will be able to take advantage of total vertical categoryassembled the nation’s top originators and industry leaders to share exclusivity for your company’s products and services.proven methods for maximizing productivity, increasing sales, andsustaining profitability. Relationship Building Opportunities Include: As a sponsor, your company’s representatives, products, and ■ Face-to-face access to targeted prospects in a setting designed forservices will benefit from in-person demonstrations and event concentrated visibility and relationship building.display, reaching over 2,100 of the country’s leading originators. Your ■ Complimentary registration passes for you to give to your VIPaccompanying sponsorship print ad will reach over 19,500 subscribers, and prospective clients – a great value-added benefit!plus significant pass-along readers. In addition, your company will be ■ Stage time to deliver your company message.seen on M.O.M.’s Web site and reach an average of over 8,000 uniquevisitors per month (over 130,000 total monthly visits). Branding Opportunities Include: ■ Company logo and URL will be featured on all marketingSuccess Secrets of Mortgage Originator SuperStars materials including brochures, fax fliers, and ads that run These events are designed to attract originators, sales managers, monthly in MORTGAGE ORIGINATOR.company owners, and decision makers who are seeking proven ■ Company logo and corporate profile to appear online.strategies for driving increased sales. Each city will feature three ■ A link from our Web site to yours.speakers with marketing specialties drawn from builders, consumer ■ On-site display for your products and promotional literaturedirect, Realtors, and affinity groups. The regular registration fee is through an exhibit table.$225 and we offer discounts for early registrations and to members ■ Confidential full listing of attendees (post-seminar) to supportof participating trade associations. your customer acquisition campaign. Seminar sponsorship is an effective way to promote your ■ Advertisements in the conference workbook for productcompany, and to gain access to a highly targeted and pre-qualified reinforcement at the seminar, as well as lasting impact whenaudience. The delegates will be drawn from our own subscriber base attendees share their materials at the office. DATES ■ LOCATIONS Speakers and topics are subject to change without notice. Please visit the seminar division online at www.mortgageoriginator.com for current information. Wednesday, April 25, 2007 ■ LIVONIA, MI Tuesday, August 7, 2007 ■ PHOENIX, AZ Embassy Suites Hotel Detroit-Livonia/Novi Phoenix Airport Marriott Tuesday, May 8, 2007 ■ OAKLAND, CA Friday, August 17, 2007 ■ LAS VEGAS, NV Oakland Marriott City Center Rio All Suite Hotel & Casino Wednesday, May 23, 2007 ■ ROSEMONT, IL Wednesday, September 12, 2007 ■ SAN DIEGO, CA Hyatt Regency O’Hare Airport San Diego Marriott Mission Valley Friday, June 22, 2007 ■ ISELIN, NJ Friday, October 19, 2007 ■ BOSTON, MA Sheraton at Woodbridge Place Hotel Embassy Suites Hotel Boston at Logan Airport Tuesday, July 10, 2007 ■ IRVINE, CA Friday, November 16, 2007 ■ BALTIMORE, MD Hilton Irvine/Orange County Airport Embassy Suites Hotel Baltimore at BWI Airport Wednesday, July 18, 2007 ■ ORLANDO, FL Tuesday, December 11, 2007 ■ TAMPA, FL Orlando Airport Marriott Hotel TBD 2008 Success Secrets of MORTGAGE ORIGINATOR Magazine SuperStars schedule to be announced in late 2007 — please contact the seminar division for updates. W W W. M O RT G A G E O R I G I N AT O R . C O M
  7. 7. UNIQUENESS Our unique combination of editorial content, strong circulation and flexible, innovative advertising opportunities gives you the ideal platform for effectively reaching your target Since 1991, the staff of MORTGAGE ORIGINATOR has been audience.dedicated to publishing a magazine that offers a unique voice for themortgage lending industry. Practical and innovative editorial content,combined with a strong circulation base and diverse advertisingopportunities, have helped position M.O.M. as the premier vehiclefor originators and others who want to take their production to thenext level. MORTGAGE ORIGINATOR is recognized as the preferredpublication by savvy marketers wishing to reach the most successfulpeople in the industry.Editorial Excellence MORTGAGE ORIGINATOR’s ongoing goal is to inspire, educateand support loan originators, wholesale lenders, and other lendingprofessionals. We achieve this by providing readers with the practicaleditorial tools they need to perform their jobs more effectively.Each month we examine a different theme that features originator“case histories”, how-to techniques and a variety of special resources.Complementing the cutting-edge theme articles are profiles ofsuccessful originators and industry leaders, in-depth feature articles,and regular columns that cover a myriad of trends and issues withinthe lending industry. In addition, several times a year M.O.M.publishes Resource Guides that offer sources for lead generation,software, customer-for-life programs and other topics.Advertising Flexibility MORTGAGE ORIGINATOR is not merely an advertising source,but a true marketing partner that provides flexibility in developing asensible, effective advertising campaign. Because we understand thateach advertiser has a unique marketing goal, it is our mission to workwith and for each advertiser to construct a tailored, effective marketingprogram. MORTGAGE ORIGINATOR’SSpecial Advertising Sections “I just wanted to say thanks for all the great ideas youare an innovative advertisingopportunity available have for us on a monthly basis...I implement one eachexclusively in M.O.M. month, and they have been a tremendous help to myAdvertisers can combine afull-page ad with a full page business! MORTGAGE ORIGINATOR provides the bestof editorial content or run a return on investment for the money of anything I do!”two-page spread at a discountedprice. Dan Davidson, Loan Officer, CTX Mortgage W W W. M O RT G A G E O R I G I N AT O R . C O M
  8. 8. EDITORIAL ED IT O RI AL Editorial Integrity MORTGAGE ORIGINATOR’s editorial staff and contributors and continually seeking new ways to provide the mortgage lending industry with topical, thought-provoking, “nuts and bolts” articles. We provide novice and veteran professionals with information on proven strategies as well as newer concepts. Each issue provides readers with ideas and advice on how to grow their business, enhance their operational efficiencies, and improve career satisfaction. M.O.M. serves top producers with information and insights on a broad variety of topics. Editorial Variety M.O.M.’s experienced editorial staff is supported by a highly regarded and ever-expanding group of contributing authors who share their expertise in every issue. Their real-world strategies have been instrumental in helping to make our readers more productive. We also have a unique editorial board comprised of industry professionals. They provide insights about marketing, management, and other trends occurring on the street and in the office – helping to make M.O.M. an even more valuable resource.Contributing Editors James Hennessy Terri Murphy Our longest serving author, Jim has been associated Terri writes M.O.M.’s “Originator-Realtor Partnership” with the mortgage industry for more than 20 years. column, a popular feature with new and veteran He is currently managing director, Capsilon Financial originators alike. Her articles highlight proven strategies Systems Group. Jim has a unique writing style and covers for enhancing Realtor relationships. She has been avarious aspects of the industry, from the qualities of top producers to the licensed Realtor for more than 25 years and is currently CIO for U.S.challenges of worldwide lending. He is also a popular industry speaker. Learning, Inc. She is a communication specialist and consultant to the lending industry. Thor Skonnord Thor is a long-time loan originator and founder/co- Editorial Experience owner of Quick Qualifier Software. He writes on a A dedicated and experienced editorial staff, with a combined variety of topics, including marketing, management, and reporting and editing background of more than 35 years, leads technology. Thor’s diverse industry experience provides MORTGAGE ORIGINATOR Magazine. The M.O.M. staff is committed tohim with a special perspective on the opportunities and challenges producing informative, timely information that originators and otherfacing originators. readers can use to enhance their professionalism and production success. Bliss Sawyer David Robinson Bliss, a former originator and manager, is president of David is the founding and current editor of the Mortgage Marketing Strategies. In addition, she is one magazine. He holds a Master of Arts degree in mass of M.O.M.s "Success Secrets of Mortgage Originator communications from San Diego State University. SuperStars" seminar speakers. As a mortgage industry His background includes publication development forauthor, speaker, trainer and consultant, Bliss has successfully assisted/ a number of leading organizations. He also has taught college leveltrained hundreds of loan officers. She writes a regular marketing column writing courses.that emphasizes "real world" tips and techniques. Amber Gailitis Douglas Smith Amber is an assistant editor, joining M.O.M. in 2006. She Doug is one of M.O.M.’s regular feature article authors. received her Bachelor of Arts degree in literature from His diverse experience in the lending industry enables Wheaton College, Norton, Mass. Her prior experience him to provide a unique perspective on sales, motivation, includes work at a magazine and book publisher. training, and related topics. Doug is president of DouglasSmith & Associates, a training and performance consulting firm. Christina Rudloff Christina, assistant editor, joined M.O.M. in 2006. She Bruce Forge earned her Bachelor of Arts degree in literature/writing Bruce Forge, M.O.M.’s technology editor, is a veteran at the University of California, San Diego. She was mortgage originator with a special expertise in previously an editorial assistant and columnist for a daily technology systems. He also teaches courses on software newspaper. program usage and industry applications. Bruce’s columnexamines the latest technological trends that are influencing themortgage-lending marketplace. W W W. M O RT G A G E O R I G I N AT O R . C O M
  9. 9. M.O.M. NATIONAL AD RATES Please contact Sue Bohnsack with any questions you may General: Printed Web Offset have about advertising in Mortgage Originator magazine. Perfect Binding ■ Trim Size: 8.25" x 10.75" Phone: 314-824-5531 Fax: 314-824-5611 E-mail: sbohnsack@SBMediaLLC.com Gross Rates, Effective June, 2007 Issue 4-Color Rates (4-color process charge included in cost) Black & White Rates 1-Time* 3-Times 6-Times 9-Times 12-Times 1-Time* 3-Times 6-Times 9-Times 12-TimesOne Page $5,635 4,825 4,539 4,449 4,283 One Page $4,484 3,674 3,388 3,298 3,1322/3 Page 4,568 3,929 3,703 3,643 3,533 2/3 Page 3,417 2,778 2,552 2,492 2,3821/2 Page 4,238 3,651 3,474 3,358 3,146 1/2 Page 3,087 2,500 2,323 2,207 1,9951/3 Page 3,866 3,418 3,263 3,181 3,032 1/3 Page 2,715 2,267 2,112 2,030 1,8811/4 Page 3,553 3,068 2,800 2,755 2,678 1/4 Page 2,402 1,917 1,649 1,604 1,5271/6 Page 2,886 2,567 2,497 2,456 2,383 1/6 Page 1,735 1,416 1,346 1,305 1,232DimensionsPage Size Wide x Deep Page Size Wide x Deep Color Rates (Add these charges to black & white rates)Full trim 81⁄4 x 103⁄4 1/3 horizontal 45⁄ 8" x 43⁄4" 4-color process .............................per ad .................................. $1,151Full live area 71⁄4 " x 93⁄4" 1/3 vertical 21⁄ 4" x 95⁄ 8" 4-color process spread ...............2-page spread ........................ 2,0462/3 45⁄ 8" x 95⁄ 8" 1/4 33⁄ 8" x 43⁄ 4" 2-color ............................................black + 1 process color .............. 5001/2 horizontal 7" x 43⁄4" 1/6 horizontal 45⁄ 8" x 23⁄ 8" PMS color.......................................per ad, per color........................ 8111/2 vertical 45⁄ 8" x 71⁄ 2" 1/6 vertical 21⁄ 4" x 43⁄ 4" Special inks (submit sample for quotation) ......................................... callCover & Special PositionsBack cover ....................................................add 35% to B&W space rate Digital File SubmissionInside covers ................................................add 15% to B&W space rate PDF Format (Preferred): You are encouraged to submit press-optimizedPages 2-20 ...................................................add 15% to B&W space rate PDF and PDF/X1-A files generated from the Acrobat 7 Professional (PDF 1.6)Other specials ..............................................add 10% to B&W space rate software package. PDF files should have fonts, high resolution images, process/Furnished Inserts Pantone colors and trapping information embedded in the page file. PleaseBlack and white full page, one time rate applies. Consult the advertising visit the Media Kit section of www.mortgageoriginator.com to view our Digitalcoordinator for charges and quantity. Inserts must conform to the Ad Requirements for more resources on creating acceptable print PDF files andperiodical rate-class postal requirements and must be approved by detailed information on our digital advertising requirements.publisher six weeks before publication date. Native Application Files (Accepted): We can accept native filesIsland space, bleed and special position: 10% extra from QuarkXpress, InDesign, Photoshop and Illustrator, preferably from the(applies to B&W space rate only). Macintosh platform. If submitting native files, provide all supporting graphicsInserts: Information on request. and fonts. The Rate Card included with this Media Kit has an expanded sectionContracts: Not completed within one year from date of contract to be rebilled at rate earned. on our digital advertising requirements.Covers: See “Color Rates”*No agency commission on 1-time ads; payment is required with artwork. Proofs: We minimally require a text and element proof to assist in preflighting digital ad files. The proof must reflect the final version of the file.Commission and Cash Discounts: 15% to accredited agencies that pay For critical color ads, we require proofs to SWOP specifications on Publicationwithin 30 days of invoice date; no cash discount. Base stock for best color results. See www.swop.org for a list of SWOP certifiedPayment terms: Net 30 days. Sequential liability not accepted. proofers. Mortgage Originator cannot be held responsible for the resulting colorCredit policy: First-time advertisers are required to pay in full at the time their of the ad without an accompanying SWOP-certified proof.materials are submitted. Credit application approval is also required. WEB SITE ADVERTISING Banner Rates 1-Time 3-Times 6-Times 9-Times 12-Times Box $975 $950 $880 $845 $785 (190 x 90 pixels) Half Banner Half Banner 900 875 815 790 720 (235 x 60 pixels) (235 x 60 pixels)Rates are per month (i.e. 1x = rate for 1 month; 3x = monthly rate per month for 3 months, etc.)Production Charges BoxStatic ad, text only: $100 • Animated ad with images: $175 (190 x 90 pixels)Ad SpecificationsResolution: 72 pixels per inchSize: Half Banner = 235 x 60 pixels; Box = 190 x 90 pixels 15% premium charge for home page advertisements. Fee waived for currentMax File Size: 30k or less print advertisers. Number of home page banner ads are limited to eight adsFormat: RGB jpg, gif, animated gif (no loop limit) so your message won’t get lost. W W W. M O RT G A G E O R I G I N AT O R . C O M
  10. 10. C RA AL T M.O.M. EDITORIAL CALENDAR EN ES MORTGAGE ORIGINATOR MEDIA KIT ■ 2007-2008 DA ■ R2007 Theme Deadline* INNOVATIVE MARKETING Bonus: NAMB Annual Convention Space: April 20JUNE A survey of the most successful, cutting-edge marketing techniques that successful originators have implemented. Niche markets, specialty advertising, Realtor-builder partnerships, and various customer-direct techniques will be examined. Materials: April 24 TECHNOLOGY Bonus: FAMB Annual Convention Space: May 21JULY The latest technological developments in the lending industry, with an emphasis on practical/real world applications for originators. Also featuring a view of profitable Internet techniques and a Resource Guide. Special Ad Section: Mortgage Software Materials: May 23 OUTSOURCING Bonus: California Association of Mortgage Brokers Annual Convention Space: June 19AUGUST Outsourcing opportunities and challenges, from home-based originator options to lender trends. This update will include a special focus on marketing services. Materials: June 21 PRODUCT OPTIONS Bonus: Texas Association of Mortgage Brokers Annual ConventionSEPTEMBER How to expand your pipeline by increasing your product menu, including a review of reverse mortgages, “non-traditional” programs, HELOCs, and other products. There will be a special evaluation of timely marketing strategies to reach customers. Space: July 24 Materials: July 26 PLANNING AHEAD Bonus: MBA Annual ConventionOCTOBER A close up look at the planning process for originators and their teams, including the basic business plan, marketing plans, motivational tips, and an activity timeline for 2008. A RoundTable of loan originators will also be highlighted. Special Ad Section: TBD Space: Aug. 20 Materials: Aug. 22 RESPONSIBLE LENDING Bonus: NAMB West ConventionNOVEMBER Establishing and maintaining a “fraud free” office and industry environment. This will feature ethical challenges, an update on the industry’s anti-fraud actions, a RoundTable of fraud detective experts, and a Resource Guide. Space: Sept. 21 Materials: Sept. 25 EXPANDING YOUR BASE/REVENUE STREAMSDECEMBER A guide to expand your revenue stream with new business opportunities while increasing your value-added service for customers. A focus on start-up commercial lending, financial planning, and insurance. Space: Oct. 19 Materials: Oct. 23secrets of SECRETS OF SUCCESS Space: Oct. 4success M.O.M.’s special bonus issue (mailed with regular December issue) that evaluates the “nuts and bolts” of achieving SuperStardom in the residential lending industry. Features include marketing strategy articles, a SuperStar Roundtable, and a comprehensive Originators’ Marketing Directory. Materials: Oct. 6 2008 Theme Deadline* THE REFERRAL RELATIONSHIP Space: Nov. 21JANUAR Y An evaluation of the most effective strategies to build a “referral only” business. To include proven marketing techniques, phone scripts, and a Resource Guide. Special Ad Section: Net Branches/Other Options Materials: Nov. 26 FINDING YOUR NICHE Space: Dec. 23FEBRUAR Y Expand your production by marketing to one or more borrower niches. Featuring a comprehensive “niche listing,” a guide to originators’ most effective niches and successful marketing strategies. Materials: Dec. 27 PRODUCT OPTIONS Space: Jan. 24MARCH An overview of select loan programs aimed at expanding the originator’s basic product menu. To include LO strategies for alternative doc programs, jumbos, HELOCs, subprime, reverse mortgages, and other timely products. Materials: Jan. 28 TOP ORIGINATORS Space: Feb. 22APRIL M.O.M.’s popular Top Originators issue introduces the nation’s most successful producers. Also features profiles of superstar originators and effective top producer techniques. Special Ad Section: Lead Generation Materials: Feb. 26 Space: March 25MAY THE LEGAL ORIGINATOR Examining the current legal environment facing loan originators and lenders. This will address fraud issues, licensing requirements, a RESPA update, and related topics. Materials: March 27 CUSTOMER-DIRECT MARKETING Bonus: NAMB Annual Convention Space: April 23JUNE An update on the most successful methods for reaching the consumer in today’s competitive marketplace. Features will include customer-for-life campaigns, originator case histories and a Resource Guide. Materials: April 25 GOVERNMENT LENDING Bonus: Florida Association of Mortgage Brokers Annual Conference W W W. M O RT G A G E O R I G I N AT O R . C O MJULY A review of government lending programs to help originators expand their production and customer offering. Current trends within the FHA/VA arena will be highlighted. Special Ad Section: Marketing Services Space: May 22 Materials: May 27 TECHNOLOGY Bonus: California Association of Mortgage Brokers Annual ConferenceAUGUST The lending industry’s latest technological developments, with an emphasis on real-world applications to enhance operational efficiency and expand production. Also featuring an Internet update and a Resource Guide. Space: June 24 Materials: June 26 BRANCHING OPTIONS Bonus: Texas Association of Mortgage Brokers Annual ConventionSEPTEMBER A new look at the traditional net branch model, along with other alternatives, including the lending co-operative. This issue will provide an originator/manager round- table, along with a branch/option directory. Space: July 24 Materials: July 28 PLANNING AHEAD Bonus: MBA Annual ConventionOCTOBER The ideal month to begin planning for 2009. Features will include planning processes for loan originators and their teams, model business plans, budgeting and a Resource Guide. Special Ad Section: TBD Space: Aug. 22 Materials: Aug. 26 WHOLESALE/BROKER PARTNERSHIP Bonus: NAMB West ConventionNOVEMBER An emphasis on the current wholesale/broker dynamics and how to enhance the “partnership.” Highlights include a lender Roundtable, correspondent strategy overview, lender/originators’ tips for better synergy and special lender resources. Space: Sept. 25 Materials: Sept. 29 TRAINING/PERSONAL DEVELOPMENTDECEMBER Evaluating the training/personal development opportunities for loan originators and their teams. A trainer Roundtable, coaching techniques, in-house/outsourced training options and industry conference/other educational offerings will be highlighted. Space: Oct. 21 Materials: Oct. 23secrets of SECRETS OF SUCCESS Space: Oct. 8success M.O.M.’s special bonus issue (mailed with regular December issue) that evaluates the “nuts and bolts” of achieving SuperStardom in the residential lending industry. Features include marketing strategy articles, a SuperStar Roundtable, and a comprehensive Originators’ Marketing Directory. Materials: Oct. 10 *A late fee may be assessed to any material received after the material deadline. W W W. M O RT G A G E O R I G I N AT O R . C O M
  11. 11. M.O.M. SALES REPRESENTATIVES Southern CA, ID, MT, UT, WA, Western CAN KS, MO, ND, NE, SD, TN, VA, WV Hilary Bateman-Mooradian John Moore P.O. Box 7245 ■ San Diego, CA 92167 AdCom Media Services, L.L.C. P: 619-284-5288 ■ F: 509-692-8161 708 Arbor Ridge Court ■ Ballwin, MO 63021 mortgageoriginator@pacbell.net Phone: 636-527-8545 Toll Free 877-247-0986 AL, AR, FL, GA, LA, MS, NC, SC Fax: 636-527-8547 Paul A. Brown jm.adcom@earthlink.net 1098 Henley Downs Place ■ Heathrow, FL 32746 P: 407-333-3534 ■ F: 407-333-3550 Chicago area & Northern IL, MN, WI pab@soswmedia.com Steve Nielsen 17N463 Oak Knoll ■ West Dundee, IL 60118 Eastern CAN, IN, MI, OH P: 847-426-1181 Craig Clynes F: 847-426-6544 Legends Media Group LLC swniel@aol.com 412 Thorntree Lake Ct. ■ Eureka, MO 63025 P: 636-938-3102 CT, DC, MA, MD, ME, NH, NY, RI, VT legendsmedia@charter.net Tim Riordan 720 Saw Mill River Rd. ■ Yorktown Heights, NY 10598 DE, IA, Southern IL, KY, NJ, PA P/F: 914-245-3537 Susan Gould riordant@optonline.net 7340 Granbury Circle ■ St. Louis, MO 63123 P: 314-843-6877 ■ F: 314-843-5467 AK, AZ, HI, NM, NV, OR, WY sdgouldmo@mindspring.com Rob Simonelli 896 Holly Glen Dr. ■ Long Beach, CA 90815 Northern CA, CO, OK, TX P: 562-431-1630 ■ F: 562-431-1530 Jessica Grizzle rob.simonelli@verizon.net 1801 Park 270 Dr., Suite 550 ■ St. Louis, MO 63146 P: 817-446-5981 ■ F: 817-394-0516 jessica@mtgads.com 1801 Park 270 Drive, Suite 550 ■ St. Louis, MO 63146 Phone: (314) 824-5500 ■ Fax: (314) 824-5640 ■ Web site: www.mortgageoriginator.comShipping address for advertising materials: Mortgage Originator, 1801 Park 270 Drive, Suite 550, St. Louis, MO 63146, attn: Sue Bohnsack W W W. M O RT G A G E O R I G I N AT O R . C O M

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