Hypothetical Process Where ﬁts the UI process
1. Identify the problem
We presume the problem has been identiﬁed through the user/market/persona research.
2. User Stories
User flows and stories are made, then trashed, then made again, then iterated on until the problem
flow is clear.
3. Experiments with personas
With an idea of ways to solve the problem, some rapid experiments are carried out to validate the
assumptions with the personas.
4. Information Architecture
Some IA work is done to break out the product/site into the logical areas and hierarchies.
Various wireframes and sketches are drawn to start to organize where things could go on the screen.
With all the preceding research material and UX work, now mockups with UI included can be made
With mockups and a UI designed, they are user tested and iterated on through some prototypes or
8. UI Design
After the mockups have been vetted, it’s now time to code up the interface – UI Design!
Once the usability of the UI has been honed, you can move it on to production – the place that people
usually think of as the singular UI.