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Bead Presentation
1. Downtown Innovation
Designing the Future for the Bloomington Entertainment & Arts District (BEAD)
Laura Brunetti | Jason de Runa | James Pierce | Brandon Stephens
2. What is BEAD?
“BEAD is a geographically defined, mixed-use cultural district
capitalizing on local and regional assets that are specific to the cultural,
economic and social issues of Bloomington.”
BEAD Strategic Plan
http://bloomington.in.gov/media/media.php?media_id=2588
Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
4. Background/ Spaces
Defined downtown spaces identified from literature review and informal interviews.
Farmer’s Market
Boutique Area
Kirkwood
Art Row
Sample Gates
Quick Eateries
Youth Area
Restaurant Row
Community Venues
Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
5. Background/ Spaces
Well-defined spaces: Areas close to campus that offer food, drink, and shopping.
Kirkwood
Sample Gates
Quick Eateries
Restaurant Row
Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
6. Background/ Spaces
Ill-Defined Spaces: Areas further from campus which offer art, children’s activities, & upscale
shopping.
Farmer’s Market
Boutique Area
Art Row
Youth Area
Community Venues
Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
7. Background/ Spaces
Undefined Spaces: Large spaces north, south, and east of the Kirkwood area.
Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
8. Background/ Activities
Interviews with community members showed geographic locations are defined in part by
activity.
Downtown
University
College Mall
West Side Shopping
Parks and Lakes
Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
9. Background/ Activities
Strengths: Downtown excels in Dining and Art & Culture compared to competing areas.
Downtown
University
College Mall
West Side Shopping
Parks and Lakes
Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
10. Background/ Activities
Opportunities: Downtown faces close competition in Entertainment, Shopping, Walking &
Biking.
Downtown
University
College Mall
West Side Shopping
Parks and Lakes
Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
11. Background/ People
Students represent roughly half of the population of Bloomington.
Students
44%
Bloomington, IN
Median age: 23 Non-Students
26%
Children
17%
Elderly
19% U.S. Census Burea 2006. Bloomington, IN
http://factfinder.census.gov
Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
13. Methods/ Participants
We recruited 8 participants to learn how people experience downtown.
1-3 yrs in B-ton 5+ yrs in B-ton
Student
Dasen Will Fei-xing Spencer
26 18 27 22
1 years in B-ton 3 years in B-ton 5 years in B-ton 7 years in B-ton
Non-Student
Jordan Mindy Keith Judi
27 22 34 58
1 years in B-ton 1 year in B-ton 15 years B-ton 22 years in B-ton
Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
14. Methods/ Cultural Probes
Probe packets were distributed to participants. Packets contained provocative activities designed
to encourage thoughtful reflection and description of downtown experience.
Laura Brunetti | |Jason Deruna||James Pierce | |Brandon Stephens
Laura Brunetti Jason Deruna JamesPierce Brandon Stephens
de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
15. Methods/ Maps
Map activities were designed to encourage global reflection.
Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens
Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District
Bloomington City of Bloomington
16. Methods/ Photo Cards
Photo Card activities were designed to encourage reflection on particular aspects of downtown
experience.
Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens
Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District
Bloomington City of Bloomington
17. Methods/ Interviews
Follow-up interviews were structured around content from the returned probe packets.
Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
19. Insights/ Downtown Experience
Insights emerged related to four areas of downtown experience.
TRAVEL NAVIGATION ENGAGEMENT EXTENSION
Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
20. Insights/ Travel
TRAVEL NAVIGATION ENGAGEMENT EXTENSION
Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
21. Insights/ Travel
Although they see the value, people are hesitant to start using the bus instead of their cars.
“I only started [using the bus] once
my car broke and I was forced to
figure it out. Now I use it all the
time.”
Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens
Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District
Bloomington City of Bloomington
22. Insights/ Travel
Although they see the value, people are hesitant to start using the bus instead of their cars.
Making trip-planning easier can encourage people to use buses.
Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens
Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District
Bloomington City of Bloomington
23. Insights/ Travel
Insights/ Travel
Even those who frequently take the bus often have difficulty knowing when a bus will arrive
and where exctly it’s going.
“I hate never knowing when the
bus is coming…I never know
whether to walk or wait.”
BloomingtonBrunetti|| Jason de Runa || James Pierce | | Brandon Stephens| James Pierce |Bloomington Entertainment and Arts District
Laura Brunetti Jason Deruna JamesLaura Brunetti | Jason Deruna
Laura Downtown Development Pierce Brandon Stephens Brandon Stephens City of Bloomington
24. Insights/ Travel
Insights/ Travel
Schedule and route information is not available on-site and real-time. when a bus will arrive
Even those who frequently take the bus often have difficulty knowing
and where exctly it’s going.
Bus riders are uniformed and feel they have little control.
BloomingtonBrunetti|| Jason de Runa || James Pierce | | Brandon Stephens| James Pierce |Bloomington Entertainment and Arts District
Laura Brunetti Jason Deruna JamesLaura Brunetti | Jason Deruna
Laura Downtown Development Pierce Brandon Stephens Brandon Stephens City of Bloomington
25. Design Opportunities: Public Transportation
1. Encourage bus transit by simplifying trip-planning.
2. Provide contextual information about routes and
schedules.
3. Utilize bus routes and schedules to advertise events
and destinations.
Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
26. Insights/ Travel
Cars offer flexibility and convenience. But not everyone has access to one.
“I love the farmers market. But it’s
hard to get there and carry every-
thing without a car. So I don’t go as
much as I’d like to.”
Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens
Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District
Bloomington City of Bloomington
27. Insights/ Travel
Cars offer flexibility and convenience. But not everyone has access to one.
Not having access to a car is a barrier to getting downtown.
Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens
Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District
Bloomington City of Bloomington
28. Insights/ Traveling
Lack of parking is a deterrent to going downtown.
“I was never sure if I could even park
in the garages. There no signs that
tell you...”
Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens
Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District
Bloomington City of Bloomington
29. Insights/ Traveling
Lack of parking is a deterrent to going downtown.
Parking garages are underutilized.
Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens
Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District
Bloomington City of Bloomington
30. Design Opportunities: Personal Transportation
1. Encourage utilization of garage parking.
2. Support car-pooling and car-sharing.
Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
31. Insights/ Navigation
TRAVEL NAVIGATION ENGAGEMENT EXTENSION
Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
32. Insights/ Navigation
Downtown maps are largely ignored by both visitors and long-term residents.
“I took a picture of this sign because
I realized I’ve never even looked at
it...Those signs feel so consumer-
driven.”
Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens
Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District
Bloomington City of Bloomington
33. Insights/ Navigation
Downtown maps are largely ignored by both visitors and long-term residents.
Community-centered maps could be more useful and engaging than
commerce-centered maps.
Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens
Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District
Bloomington City of Bloomington
34. Insights/ Navigation
Residents do not always know about or fully appreciate all areas of their community.
“I stumbled on some ‘hidden gems’ I
didn’t really know about, like the city
municipal building and the park be-
hind the police station.”
Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens
Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District
Bloomington City of Bloomington
35. Insights/ Navigation
Residents do not always know about or fully appreciate all areas of their community.
Community maps could be useful even to long-term residents.
Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens
Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District
Bloomington City of Bloomington
36. Design Opportunities: Wayfinding
1. Develop community-centered maps, rather than
commerce-centered maps.
2. Don’t just provide information, offer engaging
information.
Laura Brunetti | |Jason Deruna||James Pierce | |Brandon Stephens
Laura Brunetti Jason Deruna JamesPierce Brandon Stephens
de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
37. Insights/ Navigation
Downtown maps communicate objective space, but fail to portray how downtown is experienced
as a place.
“Those maps seem pretty useless,
even for visitors. If you wanna know
the good spots to go, you gotta ask
someone.”
Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens
Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District
Bloomington City of Bloomington
38. Insights/ Navigation
Downtown maps communicate objective space, but fail to portray how downtown is experienced
as a place.
City maps do not convey the richness and nuance of downtown.
Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens
Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District
Bloomington City of Bloomington
39. Design Opportunities: Defining Space and Place
1. Highlight community places, not government-zoned
spaces.
2. Cultivate district cultures.
Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
40. Insights/ Enagement
TRAVEL NAVIGATION ENGAGEMENT EXTENSION
Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
41. Insights/ Engagement
Physical details are often overlooked when designing public spaces.
“They arrange them in a way that you
think they have been designed. Like
they don’t put two yellows next to each
other…they just look nice”
Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens
Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District
Bloomington City of Bloomington
42. Insights/ Engagement
Physical details are often overlooked when designing public spaces.
Small, aesthetic details are appreciated, and differentiate downtown from other
competing areas such as the mall.
Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens
Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District
Bloomington City of Bloomington
43. Insights/ Engagement
Visually unattractive areas are not considered “walkable”.
“It’s still an alleyway, but it’s a lot
nicer with the mural. It really spruces
up everything and makes it more
enjoyable to be on foot.”
Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens
Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District
Bloomington City of Bloomington
44. Insights/ Engagement
Visually unattractive areas are not considered “walkable”.
Beautifying walkways can encourage foot traffic through downtown.
Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens
Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District
Bloomington City of Bloomington
45. Design Opportunities: Visual Aesthetics
1. Beautify low-traffic areas.
2. Consider overlooked details.
3. Play-up attention to aesthetic detail.
Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
46. Insights/ Engagement
Downtown landmarks and attractions are must-see events for visiting friends, but they are
considered drive-by rather than walk-through attractions.
“When I have friends, I usually give them
a driving tour downtown and through
Kirkwood.”
Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens
Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District
Bloomington City of Bloomington
47. Insights/ Engagement
Downtown landmarks and attractions are must-see events for visiting friends, but they are
considered drive-by rather than walk-through attractions.
Downtown spaces need to be more than visually appealing to attract people.
They should be physically engaging.
Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens
Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District
Bloomington City of Bloomington
48. Design Opportunities: Physical Engagement
1. Hold routine events near landmarks.
2. Create engaging open public spaces.
Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
49. Insights/ Engagement
People enjoy the local feel of downtown shops. However, this does not gaurantee that people will
shop there.
“I really like the local, authentic flavor of
downtown shops…
...No, I hardly ever shop downtown.”
Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens
Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District
Bloomington City of Bloomington
50. Insights/ Engagement
People enjoy the local feel of downtown shops. However, this does not guarantee that people will
shop there.
Useful destinations are necessary to make downtown a routine destination.
Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens
Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District
Bloomington City of Bloomington
51. Design Opportunities: Useful Destinations
1. Attract stores that are appealing to college students.
2. Create strategic clusters of useful destinations.
Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
52. Insights/ Extension
TRAVEL NAVIGATION ENGAGEMENT EXTENSION
Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
53. Insights/ Extension
The University draws a lot of traffic through downtown.
“I like how Sample Gates physically
ties the downtown and University
together.”
Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens
Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District
Bloomington City of Bloomington
54. Insights/ Extension
The University draws a lot of traffic through downtown.
Downtown should integrate, as well as differentiate, itself from University space.
Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens
Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District
Bloomington City of Bloomington
55. Insights/ Extension
Many areas surrounding downtown are unattractive.
“Downtown is nice, but the areas I
walk through to get there are really
ugly.”
Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens
Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District
Bloomington City of Bloomington
56. Insights/ Extension
Many areas surrounding downtown are unattractive.
The quality of experience in surrounding areas affects the quality of experience downtown.
Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens
Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District
Bloomington City of Bloomington
57. Design Opportunities: Boundary Areas
1. Consider areas surrounding downtown in design and
planning.
2. Continue to integrate downtown and University space.
Laura Brunetti || Jason de Runa || James Pierce | | Brandon Stephens
Laura Brunetti Jason Deruna James Pierce Brandon Stephens Bloomington Entertainment and Arts District
58. Insights/ Extension
Historic landmarks and associated experiences come to represent Bloomington as a whole.
“The courthouse really represents
Bloomington....especially when the
light are up.”
Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens
Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District
Bloomington City of Bloomington
59. Insights/ Extension
Historic landmarks and associated experiences come to represent Bloomington as a whole.
Situating events and destinations near historic landmarks can make the experiences more
meaningful.
Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens
Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District
Bloomington City of Bloomington
60. Insights/ Engagement
Community members appreciate signs of growth and development.
“I like the feeling of growth and
development downtown. It makes me
want to get involved...”
Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens
Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District
Bloomington City of Bloomington
61. Insights/ Engagement
Community members appreciate signs of growth and development.
People may appreciate downtown development more if that are actively involved in
design and planning.
Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens
Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District
Bloomington City of Bloomington
62. Design Opportunities: Community Participation
1. Cultivate historic places.
2. Make innovation and planning transparent.
3. Include all community members in design and
planning.
Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
63. Insights/ Opportunity Areas
1. Public Transportation 3. Visual 6. Wayfinding 8. Boundary Areas
Aesthetics
2. Personal 7. Defining 9. Community
Transportation 4. Physical Space &Place Participation
Engagement
5. Useful
Destinations
TRAVEL NAVIGATION ENGAGEMENT EXTENSION
Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
65. Concepts/ Concepts Overview
TRAVEL NAVIGATION ENGAGEMENT EXTENSION
Concept Systems
Real-Time Bus Info
Vehicle-Sharing
Interactive Map Kiosks
Location Aware Services
Visual Walkways
Interactive Public Spaces
Community Beautification
Dynamic Local Shops
Participatory Design Planning
Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
66. Concepts/ Real-Time Bus Info
Real-Time Signs
Bus #: 6-c
Next Bus:
Provides up-to-date schedule
12 mins and route information .
Subsequent Bus:
33 mins
Text-Message Info
Text the bus stop number and re-
ceive real-time updates.
Online Trip Planner
Easily plan routes from home or
mobile device.
Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
67. Concepts/ Vehicle Sharing
Car-Share & Bicycle-Share
Pay as you go electronic access.
Pick-Up Locations
P
Strategic hubs encourage downtown traffic.
Parking
Designated garage parking for car-share vehicles.
Car-Share Parking
Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
68. Concepts/ Interactive Map Kiosk
Directing to Destinations
Recommendations and directions
to downtown shops, events and
down town
Bloomington Indiana
attractions.
Community-Generated
Content
Reviews, ratings, and top
attractions provided by individuals.
Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
69. Concepts/ Location-Aware Services
Your location
Downtown Set
New location
User/Context Specified Criteria
Around you
all | hottest Users define interests and rate ex-
Video Saloon (0.7 mi)
50 cent drafts... periences.
Festers (0.4 mi)
Trio in Stereo - show starts at 8pm...
Location-Aware
Recommendations
Interesting events and destinations
delivered real-time to mobile
device.
Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
70. Concepts/ Visual Walkways
Painted Paths and Building
Colors define downtown
navigable space.
Navigation
Intuitively guides visitors to
popular destinations.
Branding Place
Defines cultural and functional
community places.
Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
71. Concepts/ Interactive Public Spaces
Designated Public
Performance Space
Opportunity for local musicians
and entertainers.
Interactive Art
Recruiting and funding local
artist to create engaging spaces
downtown.
Outdoor Art Exhibits
Photographic and digital media
art installations.
Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
72. Concepts/ Participatory Design & Community Beautification
Participatory Design
Community members actively work
with designers to plan downtown
development.
Adopt-A-Block
Local community groups beautify
selected downtown areas.
Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
74. Strategies
Mission 1: “Facilitate arts and technology initiatives in the
District.”
Integrate interactive map kiosks in high-traffic area
(i) Develop interactive directories.
(ii) Assess kiosk placement
2010 2011 2012 Legend
Q1 Q2 Q3 Q4
I Q1 Q2 Q3 Q4 I Q1 Q2 Q3 Q4
R = Request for funding
D = Design
P = Prototype
R D P I I = Implementation
Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
75. Strategies
Mission 2: “Ensure a strong District brand and recognition
in the community, region and nation.”
Implement visual walkways
(i) Define districts and paths
(ii) Develop color-coding and branding for each district
(iii) Paint buildings, sidewalks, and streets
2009 2010 2011 2012
Q1 Q2 Q3 Q4
I Q1 Q2 Q3 Q4 I Q1 Q2 Q3 Q4
I Q1 Q2 Q3 Q4
R D I
Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
76. Strategies
Mission 3: “Support the creative and cultural sector’s
efforts towards artistic, professional and economic
growth.”
1. Designate public performance and exhibition spaces
2. Develop increased event programming
(i) encourage local artists and performers
(ii) work with University art and music programs
2009 2010
Q1 Q2 Q3 Q4
I Q1 Q2 Q3 Q4
D I
Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
77. Strategies
Mission 4: “Support audience development and
accessibility initiatives.”
1. Encourage utilization of existing parking
(i) improve signage for garage and street parking
2. Real-time bus info system
(i) real-time signs
(ii) text message schedule info
3. Bicycle/Car sharing
(i) define strategic hubs
2010 2011 2012 2013
Q1 Q2 Q3 Q4
I Q1 Q2 Q3 Q4 I Q1 Q2 Q3 Q4
I Q1 Q2 Q3 Q4
R D I
Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
78. Acknowledgements
Miah Michaelsen
Assistant Economic Development Director for the Arts, City of Bloomington, IN
Professor Eli Blevis
Sindhia Thirumaran
Associate Instructor