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Creative Challenge Official Rules

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Creative Challenge Official Rules

  1. 1. GRAND PRIZE • Enrollment in the Cannes Lions Young Media Academy • Paid trip to Cannes, France • Travel expenses (economy) from June 14-June 21
  2. 2. The 2014 Creative Challenge topic is… (drumroll please)
  3. 3. SOCIAL RESPONSIBILITY
  4. 4. THE IDEA Connect a BPN client with the right social initiative & create a radical media campaign.
  5. 5. Your Task • Select a client from your local country. • Determine what social initiative is most important to your client’s consumers. • Put together a creative media campaign that incorporates social responsibility. • Take a look at the Inspiration Packet to see examples of radical ideas.
  6. 6. THE VIDEO Create a 2 minute video case study explaining your idea. (it should only take 2 minutes)
  7. 7. The Video • Make sure your video has all the parts of a good case study: –Insight –Challenge –Strategy –Execution –Results • Use the Case Study Guide as a reference.
  8. 8. Send your video to connect@bpnww.com by May 16th 11:59 pm EDT. HOW TO SUBMIT *Please do not include your name in the video itself. *Submissions will be judged solely on video so please do not submit additional materials.
  9. 9. *remember, yo u must be 28 or younger to participate. Save your spot now by clicking: RSVP
  10. 10. QUESTIONS? Join the YamJam on Yammer with Alexandra Brusovanik on May 8th at 9:30 am EDT.

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