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Website essentials things every library website should have

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•There are so many plugins, features, and tools that make websites better, safer, and more interactive.

This webinar will explore:
– Key plugins to enhance the user experience
– Essential tools to help design, monitor, and secure the site.
– Best practices and tips for creating the best user experience possible
– How to find areas to tweak to bring those improved experiences forward.

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Website essentials things every library website should have

  1. 1. Website Essentials: Things Every Library Website Should Have Brian Pichman
  2. 2. Description • There are so many plugins, features, and tools that make websites better, safer, and more interactive. This webinar will explore: – Key plugins to enhance the user experience – Essential tools to help design, monitor, and secure the site. – Best practices and tips for creating the best user experience possible – How to find areas to tweak to bring those improved experiences forward.
  3. 3. Plugins • Plugins I look for are: • Help with security or page load • One’s that connect to services I use already (we will get to that shortly) • Other Requirements • Enhance the user experience • Are regularly updated • Review the reviews!
  4. 4. Wordfence • Firewall for your WordPress Page https://wordpress.org/plugins/wordfence/
  5. 5. WP Activity Log • Keep an activity log of logins, posts, edit of posts, and more https://wordpress.org/plugins/wp-security-audit-log/
  6. 6. WP Scheduled Posts • Schedule Posts – view in a nice calendar • Auto share new posts to Twitter, Facebook Pages, or LinkedIn https://wordpress.org/plugins/wp-scheduled-posts/
  7. 7. Yoast • SEO Optimization • Helps you format and update your content to properly display on Google and improve searchability. https://wordpress.org/plugins/wordpress-seo/
  8. 8. Optimizing Your Site – Use a CDN https://www.wpbeginner.com/beginners-guide/why-you-need-a-cdn-for-your-wordpress-blog-infographic/?display=wide
  9. 9. Do you currently have a CDN? • https://www.cdnplanet.com/tools/cdnfinder
  10. 10. ShortPixel • Optimize your images and boost site performance and SEO ranking, with a plugin for automatic image compression • Properly size and smart-crop pictures to fit in placeholders with the ShortPixel Adaptive Images plugin https://wordpress.org/plugins/shortpixel-image-optimiser/
  11. 11. Autoptimize • Integrates with ShortPixel • Cleans up your code to allow sites to load faster • It can aggregate, minify and cache scripts and styles, injects CSS in the page head by default but can also inline critical CSS and defer the aggregated full CSS, moves and defers scripts to the footer and minifies HTML. https://wordpress.org/plugins/autoptimize/
  12. 12. Cloudflare • There’s a plugin that you can use with cloudflare: https://wordpress.org/plugins/w p-cloudflare-page-cache/ • Also works with Autoptimize
  13. 13. Setting Up Cloudflare
  14. 14. Monitor and Secure • Use tools to make sure your site stays up and running • Security of your site ensures people trust going to your site
  15. 15. Site 24x7 • Monitor Server / Services • Receive automated Phone Calls, Slack alerts, and email notifications when things go “bump”
  16. 16. https://www.site24x7.com/casestudies/libchalk.pdf
  17. 17. Freshping freshping.io
  18. 18. Secure Your Site with HTTPs • Improves Site Security • Encrypts the data while people are on your site • Builds trust for end users that you’ve taken the right steps to “own” the site domain • Simple Process to do (Free: https://letsencrypt.org/ ) • Paid certs offer more security and have a more formalized process. Not always needed for libraries.
  19. 19. Immunify 360
  20. 20. Back Ups • Have a backup process • Lots of WordPress Options • Server Level Back Up preferred option • NEVER EVER save your back up to the same place your site is running • A back up that’s never been tested isn’t a back up.
  21. 21. Improving User Experience • Patrons Want: • Clean easy to view design • Speed Of Site Load • Be Able To View On Phone • To Find Your Site on Google/Google Maps • Chat Options
  22. 22. Designing Site • Always use a Content Management System (CMS) like WordPress or Drupal. • Leverage templates (themeforest.net) • Take a look at appsumo.com for plugins and tools to help extend your site’s functionality (everything from SEO to page rendering).
  23. 23. Testing Page Load • https://gtmetrix.com/ • Identify page speed, size of site, and where improvements can be made.
  24. 24. Other Tools: • https://tools.pingdom.com/ • Test page speed • https://app.k6.io/ • Stress test your site – how many sessions can your site handle at once.
  25. 25. Webmaster Tools (Search Console) • Check for broken links, performance, and mobile friendliness
  26. 26. Setting Up Google / Google Maps • Use Google Search Console (formally Google Webmaster Tools) to fix broken links, SEO targeting, and more. Paid for Tools: • https://ahrefs.com/ (Expensive) • https://serpwatch.io/pricing/ • https://business.google.com/create
  27. 27. Google Analytics: Tracking Code • Easy to Implement and Install – JavaScript added to each page you want tracked OR use a Plugin: • WordPress • https://wordpress.org/plugins/google-analytics-for-wordpress/ • Drupal • https://www.drupal.org/project/google_analytics • Mailchimp • (https://mailchimp.com/help/integrate-google-analytics-with-mailchimp/
  28. 28. Track Visitor Activity • The idea of a tracking code is it allows you to understand where your users came from, how long they stayed on the site, and some basic information about them. • Each time a visitor arrives at your site, it is called a “Session” • Sessions end after 30 minutes of inactivity • Depending on the integration when using a plugin, you can track other types of data like how users flow through a check out process, errors they run into, and more • You can filter the data you receive • For example, filter out traffic from Employees who visit the site while at work.
  29. 29. Site Chat and Support • Intercom – Expensive but most robust, lots of AI capabilities • Tawk.to – Free, easy to set up, can integrate with Slack
  30. 30. Website Hosting • When looking at hosting, things to consider: • Uptime (how frequently is the service going down) • Access and Features (CPanel) • Actual Storage Allotment (no such thing as “unlimited data”) • Costs – $120-250 per year average cost for most vendors)
  31. 31. General Thoughts and Comments • Landing Page • Quick access to search • Highlight the main links (don’t over clutter with link options) • Overall Site • Avoid “library” jargon • Weed content just like books • Accessibility Testing: • https://www.webaccessibility.com • https://wave.webaim.org
  32. 32. Using Chrome Developer Tools • Looking for areas to tweak and improve • Look For Broken Images • https://libchalkhosting.com/demo-page/
  33. 33. Questions • Brian Pichman • Email: BPichman@evolveproject.org • Twitter: @BPichman

•There are so many plugins, features, and tools that make websites better, safer, and more interactive. This webinar will explore: – Key plugins to enhance the user experience – Essential tools to help design, monitor, and secure the site. – Best practices and tips for creating the best user experience possible – How to find areas to tweak to bring those improved experiences forward.

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