The Hidden Cost of “Free”

Brenda Huettner
@bphuettner @LavaCon
14

http://www.homewetbar.com/free-beer-tomorrow-metal-sign-p-1454.html

@bphuettner #CostOfFree @LavaCon
http://www.howtogeek.com/howto/31717/

@bphuettner #CostOfFree @LavaCon
Free Software Foundation
Categories

http://www.gnu.org/philosophy/categories.html

@bphuettner #CostOfFree @LavaCon
Other Categories of “Free”
•
•
•
•
•
•

Software Trial
Free with Purchase
Freemium
Creative Commons
Shareware
Beerware

@b...
http://www.theboomerway.com/boomers-blog/there-is-no-such-thing-as-free-lunch

@bphuettner #CostOfFree @LavaCon
Functionality Costs
Pandora

Spotify

Slacker

iHeartRadio

Monthly Unique Users

65.6 million

20 million

4 million

48 ...
Support Costs
• Tech Support: Who you gonna call?
• Documentation: There are some FLOSS
manuals you can download (or buy)
...
Security Costs
• Privacy Issues
• Security of Personal Information
• Bonus: malware and trojans included for
free!!

@bphu...
@bphuettner #CostOfFree @LavaCon
Compatibility Costs

http://www.dedoimedo.com/computers/libreoffice-vs-microsoft-office.html

@bphuettner #CostOfFree @Lav...
Legality Issues
GPL (GNU General Public License)
AGPL (Affero General Public License for
servers)
FDL (GNU Free Documentat...
Legality Issues
Excerpt from the Open Source Definition
•The program must include source code
•The program must allow modi...
City of Munich 2004-2009

http://waste.informatik.hu-berlin.de/Grassmuck/Texts/Limux.html

@bphuettner #CostOfFree @LavaCo...
References
•
•
•
•
•

Open Source Initiative www.opensource.org
Free Software Foundation www.fsf.org
Open Office www.openo...
Thanks

Brenda Huettner
bphuettner@p-ndesigns.com
@bphuettner

@bphuettner #CostOfFree @LavaCon
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The Hidden Cost of "Free"

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It happens all the time: You find a company offers a free product, or an open source tool that does exactly what you need. But free often comes with associated costs of one kind or another. During this session, we’ll go over some of the most common types of expenses associated with free (such as time, effort, portability, expertise required, and compatibility). We’ll also take a close look at some popular free programs to evaluate first-hand what they might really cost you and your company.

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  • Not talking about bait-and-switch, not talking about free tshirt with purchase of a car (though I’ve seen lots of iPads that are free with, for example, certain DISH network packages.
    www.fsf.org Free Software Foundation “think of “free” as in “free speech,” not as in “free beer”. ” –Richard Stallman
    The free software movement was started in 1983 by computer scientist Richard M. Stallman, when he launched a project called GNU, which stands for “GNU is Not UNIX”, to provide a replacement for the UNIX operating system—a replacement that would respect the freedoms of those using it. Then in 1985, Stallman started the Free Software Foundation, a nonprofit with the mission of advocating and educating on behalf of computer users around the world.
    A program is free software if the program's users have the four essential freedoms:
    The freedom to run the program, for any purpose (freedom 0).
    The freedom to study how the program works, and change it so it does your computing as you wish (freedom 1). Access to the source code is a precondition for this.
    The freedom to redistribute copies so you can help your neighbor (freedom 2).
    The freedom to distribute copies of your modified versions to others (freedom 3). By doing this you can give the whole community a chance to benefit from your changes. Access to the source code is a precondition for this.
  • Copylefted software is free software whose distribution terms ensure that all copies of all versions carry more or less the same distribution terms
  • There are lots of variations between free options
    Freemium and Demo versions often have limited functionality
    Know what you need
    Graphics courtesy Pandora, Spotify, Slacker and iHeartMusic; composite by Mashable/Charlie White
  • Open Source.org has list of different types of licenses
    Fsf.org has resources w/ case studies
    for example, has its own licenses called the NASA Open Source Agreement
  • See also State of California www.cio.ca.gov/Government/IT_Policy_Letter_10-01_Open_Source_Software.pdf
    Currently involves 15,000 desktops, saves 11 million Euro per year (?)
  • The Hidden Cost of "Free"

    1. 1. The Hidden Cost of “Free” Brenda Huettner @bphuettner @LavaCon
    2. 2. 14 http://www.homewetbar.com/free-beer-tomorrow-metal-sign-p-1454.html @bphuettner #CostOfFree @LavaCon
    3. 3. http://www.howtogeek.com/howto/31717/ @bphuettner #CostOfFree @LavaCon
    4. 4. Free Software Foundation Categories http://www.gnu.org/philosophy/categories.html @bphuettner #CostOfFree @LavaCon
    5. 5. Other Categories of “Free” • • • • • • Software Trial Free with Purchase Freemium Creative Commons Shareware Beerware @bphuettner #CostOfFree @LavaCon
    6. 6. http://www.theboomerway.com/boomers-blog/there-is-no-such-thing-as-free-lunch @bphuettner #CostOfFree @LavaCon
    7. 7. Functionality Costs Pandora Spotify Slacker iHeartRadio Monthly Unique Users 65.6 million 20 million 4 million 48 million Launched 2000 2008 2007 2008 Free version available Yes: limited skips, ads, reduced quality Yes: fifteen combined Yes: ads, limited listening Yes: ads, limited skipping skips per day, six per hour time per station Paid Versions $4.99/mo. for desktop & PandoraOne: $36/year or $3.99 ad-free, $9.99 laptop, no ads. $3.99/month no ads, custom playlists and full $9.99/month lets you use higher quality on-demand streaming all devices, no ads No paid tiers Music Library Size 900,000 20 million 15 million Stations Custom stations, supported by Pandora algorithm Custom, 200+ curated Custom, unlimited skipping stations, 750 terrestrial stations, live talk radio 13 million Custom, 1,500 Live Stations Excerpted from http://mashable.com/2013/02/13/music-services-compared-2/ by Charlie White @bphuettner #CostOfFree @LavaCon
    8. 8. Support Costs • Tech Support: Who you gonna call? • Documentation: There are some FLOSS manuals you can download (or buy) • Upgrades: Well, it depends. @bphuettner #CostOfFree @LavaCon
    9. 9. Security Costs • Privacy Issues • Security of Personal Information • Bonus: malware and trojans included for free!! @bphuettner #CostOfFree @LavaCon
    10. 10. @bphuettner #CostOfFree @LavaCon
    11. 11. Compatibility Costs http://www.dedoimedo.com/computers/libreoffice-vs-microsoft-office.html @bphuettner #CostOfFree @LavaCon
    12. 12. Legality Issues GPL (GNU General Public License) AGPL (Affero General Public License for servers) FDL (GNU Free Documentation License) BSD (Berkeley Software Distribution) Creative Commons (6 different ones) @bphuettner #CostOfFree @LavaCon
    13. 13. Legality Issues Excerpt from the Open Source Definition •The program must include source code •The program must allow modifications •The license shall not restrict any party from selling or giving away the software •The rights attached to the program must apply to all to whom the program is redistributed – Open Source Initiative www.opensource.org @bphuettner #CostOfFree @LavaCon
    14. 14. City of Munich 2004-2009 http://waste.informatik.hu-berlin.de/Grassmuck/Texts/Limux.html @bphuettner #CostOfFree @LavaCon
    15. 15. References • • • • • Open Source Initiative www.opensource.org Free Software Foundation www.fsf.org Open Office www.openoffice.org LibreOffice www.libreoffice.org LiMux project in Munich http://waste.informatik.huberlin.de/Grassmuck/Texts/Limux.pdf • FLOSS Manuals www.flossmanuals.org @bphuettner #CostOfFree @LavaCon
    16. 16. Thanks Brenda Huettner bphuettner@p-ndesigns.com @bphuettner @bphuettner #CostOfFree @LavaCon

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