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According to AFP (https://www.afpnet.org/) non-profit professionals who have had email marketing training have a measurably improved response rate, especially to permission giving email.
Too many emails, too much information, too many things to do, and I’m out of time . . .
The reality is that this is a problem for all of us. So, how do you get people to give your communications the attention that they deserve? We have some answers for you. At this month’s Tech4Good SWFL meeting we can help you stay on top of your email outreach to existing donors, supporters, members, friends and connect with others who may be checking to see what you do.
“No one wants to talk to a 501(c)(3)” – Kivi Leroux Miller
“The general public is not a target audience. They don’t have an email address”
– – Tony Kopetchny #16NTCdataframeworks
Personalization and segmentations are two keys to successful email outreach. At our June 7th meeting you will learn how to make your messages relevant to your recipients. We will learn about first steps to make your email message more personal, how to set-up segmentation of your email list, and how to modify your message to successfully stay in touch with your supporters. We will also discuss transactional emails and how to use them as second touch points with first time donors and connect existing donors with the good work that they help you do.
Learn how to find out what your readers like to read by looking at the click rates in your email campaigns. You are able to be more focused on interest, rather than shooting in the dark.