Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

SBRN Summer Series Part 3: Google+ Pages & LinkedIn Company Pages

1,333 views

Published on

Published in: Technology, Business
  • Be the first to comment

SBRN Summer Series Part 3: Google+ Pages & LinkedIn Company Pages

  1. 1. Google + & LinkedIn Yet another social network?Birgit Pauli-Haack, Relevanza, Inc. August 2012
  2. 2. Why Bother? Fast GrowthTime to reach 50 million users - 88days. Google+ Currently 250 mio users - after 1 year.
  3. 3. Why Bother? Ubiquitous GoogleUnifying Toolbar over all Google ApplicationsCalendar, Gmail, Photos, Gdrive, News,Maps.. Notifcation in Red: comments, +1, shared, circled, circled back.
  4. 4. Why Bother? Search ResultsComscore & Highwire - Google Search 65%, Bing 15%, Yahoo 14%. Stats on a client’s site…
  5. 5. Why Bother? - Search
  6. 6. Why Bother? Social Search
  7. 7. Why Bother? Identifies Experts
  8. 8. Why Bother? SearchBlended Search and the New Rules of Engagement...Page 1, Position 1is no longer the gold standard forsuccessfulSEO strategies. ComScore
  9. 9. Power: Public Search in Google+
  10. 10. Getting started...http://plus.google.comSign-in w/ your @gmail account orSign-in w/ Google Apps account (@company.com)or create an account.
  11. 11. Your Profile: About ProfilePhoto Introduction Links to SNS
  12. 12. Your Google+ Page: About ProfilePhoto Introduction Links to SNS Post
  13. 13. Your Profile: Public Posts Share early, share often! Linke, photos, videos Comments # +1 (=likes) # of shares
  14. 14. Features: Circles
  15. 15. Power: Sharing Circles
  16. 16. Power Feature: Hangout On The AirInvite up to 9 people to video chat and broadcast live to the restof the world.
  17. 17. Power Feature: Ripples
  18. 18. Where to go next to learn?http://mashable.com/2011/07/16/google-plus-guide/
  19. 19. Reasons 2B on LinkedInOn Mashable, July 11, 20125 Signs Your Small Business Should Be on LinkedIn1. You Employ 1-50 People2. You Have Something to Say3. You’re Hiring4. You Need Advice5. You’re a Non-Profit
  20. 20. LinkedIn 4 Companies: Overview
  21. 21. LinkedIn 4 Companies: Careers
  22. 22. LinkedIn 4 Companies: Services
  23. 23. Linked In for Companies: Insights
  24. 24. Create a Company Page on LinkedIn Verification Process only designated users.
  25. 25. Create a Company Page on LinkedIn Fill in the blanks
  26. 26. Create a Company Page on LinkedIn Upload company graphics, add description copy
  27. 27. Create a Company Page on LinkedIn
  28. 28. Post as Company Page
  29. 29. Services & Products
  30. 30. Individual Services Page on LinkedIn  Product Overview  Link to Product page on your website  Promotion  Recommendation
  31. 31. Add Services & Products  Fill in the blanks  Upload a product graphic  Add Product URL to your website  Create special promotion/Next event link
  32. 32. Services & Products on LinkedIn
  33. 33. Provided Metrix on LinkedIn  Graphics by Linkedin
  34. 34. Review Referral Traffic on your websiteThe minimum you put in is the maximum you can expect to get out. – Karl Gibbons

×