SBRN Summer Series Part 3: Google+ Pages & LinkedIn Company Pages


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  • Google is the fastest growing Social network right now. Google+ Reached 50million users within the first 90 days,  A milestone that tool Twitter, Facebook almost 3 years.  As the digital literacy in the population grows entering a new networks isn't as hard any more. 
  • Google has the advantage that a lot of people use their other free services around the net,  Gmail,  Calendar Document Photos and more. 
  • Right, who are we kidding?  We do Google.  In this graphic the big blue pie of the cake is 87% Google.  The market analysts estimate the overall market share of Google by 65%. But you know how the Joke goes? For Internet search, I use Google, and so does Bing.  The numbers are from a site's webstats. The site has about 1.2 million page views as month and about, 35% of those visits come through Search Engines.  Social Network sharing drives traffic to the site roughly about 12% of the traffic.  92% of all purchasing decisions start with an online  search.  The is a whole black hat industry out there doing nothing but Search Engine Optimization. And Google employes about 100 people in the Spam fighting department.  Social Network add a very important component to the quality of a search. Let's take a look....
  • Conventional Search: You put in a set of keywords and trust Google to place the most relevant links on top of the search results page.  We are trained that the msot relevant links are on top and there further down the page or on subsequent page the level of relevance decreased.  Apart from that the links look all the same.  This changes drastically, when i tell google who I am. I log into my google account. Most of the time I am logged in any way because I live on email. 
  • The situation for me changes. Now Google becomes Superman and gives me more help sorting through relevance for me.  Now avatars of my friends/followers show up, telling me, that this person has share it and who I am connected to that person.  It also adds those links, that I have plussed One before, and marked it as standing out . How much richer and more focused my search is now? What do you think? 
  • It adds what's called social signals. It has it from Twitter, from Google+, not yet from Facebook as most sharing is done behind the Facebook login wall. And for Facebook, having access to the data is a business model so they are careful making it public.  The Google crawlers are not yet going to Facebook.  On this slides you see addtional signales: You see a hot links for authors, going back to Google+ and you see how many other Google+ people put the author into their circles.  "So und so shared this on Google+" (9) Public Search for Google+ (11)
  • The social race is not about users per se. That's why Google is not really worried not having success in social. The success will come as they are very strong in Search.  That race Facebook has already lost for now.  But also the SEO business has changed considerably.  Page 1, Position 1  is no longer the gold standard for  successful  SEO strategies. Users are back into the drivers seat in how search results are perceived. It's not who scammes Google more, it's who connects on content and on expertise. 
  • And it also helps people stopping by at your profile to see if you contribute to the conversation, comments and +1s are also public with your posts.  Can be all about your business and the relevant information. 
  • If you carefully assembly a few circles with experts in a fields or groups or people you trust, sharing a particular circle will help others to connect with the group as well.  Group of employees,  Your training team,  A publisher shares a group of authors, You know group of trusted resources,  A professional organization shares the circle of their board members.  Rober Scoble shares a group of photographers  You can share them on your website  as well as in your posts. 
  • SBRN Summer Series Part 3: Google+ Pages & LinkedIn Company Pages

    1. 1. Google + & LinkedIn Yet another social network?Birgit Pauli-Haack, Relevanza, Inc. August 2012
    2. 2. Why Bother? Fast GrowthTime to reach 50 million users - 88days. Google+ Currently 250 mio users - after 1 year.
    3. 3. Why Bother? Ubiquitous GoogleUnifying Toolbar over all Google ApplicationsCalendar, Gmail, Photos, Gdrive, News,Maps.. Notifcation in Red: comments, +1, shared, circled, circled back.
    4. 4. Why Bother? Search ResultsComscore & Highwire - Google Search 65%, Bing 15%, Yahoo 14%. Stats on a client’s site…
    5. 5. Why Bother? - Search
    6. 6. Why Bother? Social Search
    7. 7. Why Bother? Identifies Experts
    8. 8. Why Bother? SearchBlended Search and the New Rules of Engagement...Page 1, Position 1is no longer the gold standard forsuccessfulSEO strategies. ComScore
    9. 9. Power: Public Search in Google+
    10. 10. Getting started... w/ your @gmail account orSign-in w/ Google Apps account ( create an account.
    11. 11. Your Profile: About ProfilePhoto Introduction Links to SNS
    12. 12. Your Google+ Page: About ProfilePhoto Introduction Links to SNS Post
    13. 13. Your Profile: Public Posts Share early, share often! Linke, photos, videos Comments # +1 (=likes) # of shares
    14. 14. Features: Circles
    15. 15. Power: Sharing Circles
    16. 16. Power Feature: Hangout On The AirInvite up to 9 people to video chat and broadcast live to the restof the world.
    17. 17. Power Feature: Ripples
    18. 18. Where to go next to learn?
    19. 19. Reasons 2B on LinkedInOn Mashable, July 11, 20125 Signs Your Small Business Should Be on LinkedIn1. You Employ 1-50 People2. You Have Something to Say3. You’re Hiring4. You Need Advice5. You’re a Non-Profit
    20. 20. LinkedIn 4 Companies: Overview
    21. 21. LinkedIn 4 Companies: Careers
    22. 22. LinkedIn 4 Companies: Services
    23. 23. Linked In for Companies: Insights
    24. 24. Create a Company Page on LinkedIn Verification Process only designated users.
    25. 25. Create a Company Page on LinkedIn Fill in the blanks
    26. 26. Create a Company Page on LinkedIn Upload company graphics, add description copy
    27. 27. Create a Company Page on LinkedIn
    28. 28. Post as Company Page
    29. 29. Services & Products
    30. 30. Individual Services Page on LinkedIn  Product Overview  Link to Product page on your website  Promotion  Recommendation
    31. 31. Add Services & Products  Fill in the blanks  Upload a product graphic  Add Product URL to your website  Create special promotion/Next event link
    32. 32. Services & Products on LinkedIn
    33. 33. Provided Metrix on LinkedIn  Graphics by Linkedin
    34. 34. Review Referral Traffic on your websiteThe minimum you put in is the maximum you can expect to get out. – Karl Gibbons