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SBRN: It starts with a Blog or Get your Website ready for the Social Webs

SBRN: It starts with a Blog or Get your Website ready for the Social Webs

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Help on June 21, as Part I of the Summer Social Media Series of SBRN (Small Business Resource Network, Florida) SWFL Chapter.
Part II: Facebook for Business - July 19, 2012
Part II LinkedIN and Google+ - August 16, 2012
Learn more: http://swfl-sbrn.posterous.com

Help on June 21, as Part I of the Summer Social Media Series of SBRN (Small Business Resource Network, Florida) SWFL Chapter.
Part II: Facebook for Business - July 19, 2012
Part II LinkedIN and Google+ - August 16, 2012
Learn more: http://swfl-sbrn.posterous.com

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SBRN: It starts with a Blog or Get your Website ready for the Social Webs

  1. 1. “It starts with a blog” or “Get Your Website Ready For the Social Web!" Birgit Pauli-Haack, June 2012
  2. 2. This slideshow and more: http://socialmediatechnology.tumblr.com Subscribe to “This Week in Social Media” http://bit.ly/LjC1HU
  3. 3. Business Reasons to Blog Establish trust & thought leadership by providing relevant content Be a resource for your current customer Connect to new customers/Lead Generation Visibility & Find-ability on Search Engines Central Hub for Inbound Marketing using RSS Create share-able content for your cheerleaders/strategic partners/members of your business network on social networks
  4. 4. Blog & Traffic
  5. 5. A little math Current static website. 5 to 20 pages Once set-up, never changed. Blog-Site 3 post per week – 150 per year 450 pages in 3 years. 20 vs. 450 incl. With constant updates
  6. 6. Search Engine Ranking Update more often - 3 time a week vs once a year Interlinking on pages & posts (more links into the site from front page. URLs with higher keyword density More focused content = more relevant Easier to use linking back. Blog engines come with better built-in SEO
  7. 7. Example: First 4 Months of Blogging 3.5 x More Organic Search Engine Traffic
  8. 8. Example: 4 Months of Blogging 2.2 x Increase of Visits to Lead Generation page.
  9. 9. Sharing economy
  10. 10. Go Viral via Sharing Post relevant content FOR your target audience. Find your champions! Write for your chearleaders!
  11. 11. Inbound Marketing through Blog: One blog post per week (minimum, optimal 2 – 3/week) You can post from your desktop, phone, iPad or tablet. One place to go to post. Your website. Blog software/3rd party Apps will Auto-posted to FB (RSS Graffiti, SproutSocial etc.) Auto-posted to LinkedIn (TypePad, Auto-posted to Twitter (Twitterfeed, RSS Graffiti, ) Auto-assembly of e-News (RSS to Email – Mailchimp, Set-up once, ongoing posting to the social web and other channels. “Feed the Beast”
  12. 12. Engage w/ your Followers/Friends Allow for comments on blog Allow Fans to post on your page Reply & Retweet on Twitter Post on FB Brand Pages AND Personal Profiles Post on Google+ Page & Personal Profiles Post photos mobile to Instagram or Flickr Reciprocate / Pay it Forward on the Social Nets.. Most importantly #BeRelevant
  13. 13. Measure everything! Define goals to set benchmarks Measure online interactions Open/ clicks e-mail Shared Links stats Web stats Referrers Bit.ly, clicks rates # of meaningful interaction Rinse, Repeat
  14. 14. Blogging Tools To start out, for practicing & Personal Blogs WordPress.com Blogger.com Tumblr.com For Business ( WordPress self-hosted) Page.ly www.Wordpress.org/hosting BlueHost or Dreamhost
  15. 15. Links: Better Blogging Links: George Orwell’s 5 Rules of effective writing PickTheBrain.com Ernest Hemingsways’ Top 5 Tips for Writing Well copyblogger.com 5Tips to Write Blog Posts About.com: Blogging Chris Brogan’s Best Advice About Blogging ChrisBrogan.com
  16. 16. Connet & Meet Online My Personal Profile Company Profile Email w/ ideas and questions Blog on Tumblr bph@relevanza.com Blog on Relevanza Follow me on Twitter www.relevanza.com @bph Follow Us on Twitter My Facebook Profile @Relevanza Facebook.com/Relevanza Presentations on Slideshare: http://www.slideshare.net/bph/presentations

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