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“It starts with a blog”or “Get Your Website Ready For the Social Web!" Birgit Pauli-Haack, June 2012

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This slideshow and more:http://socialmediatechnology.tumblr.comSubscribe to “This Week in Social Media”http://bit.ly/LjC1HU

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Business Reasons to BlogEstablish trust & thought leadership by providing relevantcontentBe a resource for your current customerConnect to new customers/Lead GenerationVisibility & Find-ability on Search EnginesCentral Hub for Inbound Marketing using RSSCreate share-able content for your cheerleaders/strategicpartners/members of your business network on socialnetworks

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Blog & Traffic

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A little mathCurrent static website.5 to 20 pagesOnce set-up, never changed.Blog-Site3 post per week – 150 per year450 pages in 3 years.20 vs. 450 incl.With constant updates

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Search Engine RankingUpdate more often - 3 time a week vs once a yearInterlinking on pages & posts (more links into the site fromfront page.URLs with higher keyword densityMore focused content = more relevantEasier to use linking back.Blog engines come with better built-in SEO

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Example: First 4 Months of Blogging3.5 x More Organic Search Engine Traffic

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Example: 4 Months of Blogging2.2 x Increase of Visits to Lead Generation page.

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Sharing economy

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Go Viral via SharingPost relevant content FOR your target audience.Find your champions!Write for your chearleaders!

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Inbound Marketing through Blog:One blog post per week (minimum, optimal 2 – 3/week)You can post from your desktop, phone, iPad or tablet.One place to go to post. Your website.Blog software/3rd party Apps will Auto-posted to FB (RSS Graffiti,SproutSocial etc.)Auto-posted to LinkedIn (TypePad,Auto-posted to Twitter (Twitterfeed, RSS Graffiti, )Auto-assembly of e-News (RSS to Email – Mailchimp,Set-up once, ongoing posting to the social web and other channels. “Feed the Beast”

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Engage w/ your Followers/FriendsAllow for comments on blogAllow Fans to post on your pageReply & Retweet on TwitterPost on FB Brand Pages AND Personal ProfilesPost on Google+ Page & Personal ProfilesPost photos mobile to Instagram or FlickrReciprocate / Pay it Forward on the Social Nets..Most importantly #BeRelevant

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Measure everything!Define goals to set benchmarksMeasure online interactionsOpen/ clicks e-mailShared Links statsWeb stats ReferrersBit.ly, clicks rates# of meaningful interaction Rinse, Repeat

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Blogging ToolsTo start out, for practicing & Personal BlogsWordPress.comBlogger.comTumblr.comFor Business ( WordPress self-hosted)Page.lywww.Wordpress.org/hostingBlueHost or Dreamhost

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Links: Better BloggingLinks:George Orwell’s 5 Rules of effective writingPickTheBrain.comErnest Hemingsways’ Top 5 Tips for Writing Well copyblogger.com5Tips to Write Blog Posts About.com: BloggingChris Brogan’s Best Advice About Blogging ChrisBrogan.com

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Connet & Meet OnlineMy Personal Profile Company ProfileEmail w/ ideas and questions Blog on Tumblrbph@relevanza.com Blog on RelevanzaFollow me on Twitter www.relevanza.com@bph Follow Us on TwitterMy Facebook Profile @Relevanza Facebook.com/RelevanzaPresentations on Slideshare:http://www.slideshare.net/bph/presentations