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SBRN: It starts with a Blog or Get your Website ready for the Social Webs

Help on June 21, as Part I of the Summer Social Media Series of SBRN (Small Business Resource Network, Florida) SWFL Chapter.
Part II: Facebook for Business - July 19, 2012
Part II LinkedIN and Google+ - August 16, 2012
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SBRN: It starts with a Blog or Get your Website ready for the Social Webs

  1. 1. “It starts with a blog”or “Get Your Website Ready For the Social Web!" Birgit Pauli-Haack, June 2012
  2. 2. This slideshow and more:http://socialmediatechnology.tumblr.comSubscribe to “This Week in Social Media”
  3. 3. Business Reasons to BlogEstablish trust & thought leadership by providing relevantcontentBe a resource for your current customerConnect to new customers/Lead GenerationVisibility & Find-ability on Search EnginesCentral Hub for Inbound Marketing using RSSCreate share-able content for your cheerleaders/strategicpartners/members of your business network on socialnetworks
  4. 4. Blog & Traffic
  5. 5. A little mathCurrent static website.5 to 20 pagesOnce set-up, never changed.Blog-Site3 post per week – 150 per year450 pages in 3 years.20 vs. 450 incl.With constant updates
  6. 6. Search Engine RankingUpdate more often - 3 time a week vs once a yearInterlinking on pages & posts (more links into the site fromfront page.URLs with higher keyword densityMore focused content = more relevantEasier to use linking back.Blog engines come with better built-in SEO
  7. 7. Example: First 4 Months of Blogging3.5 x More Organic Search Engine Traffic
  8. 8. Example: 4 Months of Blogging2.2 x Increase of Visits to Lead Generation page.
  9. 9. Sharing economy
  10. 10. Go Viral via SharingPost relevant content FOR your target audience.Find your champions!Write for your chearleaders!
  11. 11. Inbound Marketing through Blog:One blog post per week (minimum, optimal 2 – 3/week)You can post from your desktop, phone, iPad or tablet.One place to go to post. Your website.Blog software/3rd party Apps will Auto-posted to FB (RSS Graffiti,SproutSocial etc.)Auto-posted to LinkedIn (TypePad,Auto-posted to Twitter (Twitterfeed, RSS Graffiti, )Auto-assembly of e-News (RSS to Email – Mailchimp,Set-up once, ongoing posting to the social web and other channels. “Feed the Beast”
  12. 12. Engage w/ your Followers/FriendsAllow for comments on blogAllow Fans to post on your pageReply & Retweet on TwitterPost on FB Brand Pages AND Personal ProfilesPost on Google+ Page & Personal ProfilesPost photos mobile to Instagram or FlickrReciprocate / Pay it Forward on the Social Nets..Most importantly #BeRelevant
  13. 13. Measure everything!Define goals to set benchmarksMeasure online interactionsOpen/ clicks e-mailShared Links statsWeb stats, clicks rates# of meaningful interaction Rinse, Repeat
  14. 14. Blogging ToolsTo start out, for practicing & Personal BlogsWordPress.comBlogger.comTumblr.comFor Business ( WordPress self-hosted) or Dreamhost
  15. 15. Links: Better BloggingLinks:George Orwell’s 5 Rules of effective writingPickTheBrain.comErnest Hemingsways’ Top 5 Tips for Writing Well copyblogger.com5Tips to Write Blog Posts BloggingChris Brogan’s Best Advice About Blogging
  16. 16. Connet & Meet OnlineMy Personal Profile Company ProfileEmail w/ ideas and questions Blog on Blog on RelevanzaFollow me on Twitter Follow Us on TwitterMy Facebook Profile @Relevanza on Slideshare: