1.
“It starts with a blog”
or “Get Your Website Ready For the Social Web!"
Birgit Pauli-Haack, June 2012

2.
This slideshow and more:
http://socialmediatechnology.tumblr.com
Subscribe to “This Week in Social Media”
http://bit.ly/LjC1HU

3.
Business Reasons to Blog
Establish trust & thought leadership by providing relevant
content
Be a resource for your current customer
Connect to new customers/Lead Generation
Visibility & Find-ability on Search Engines
Central Hub for Inbound Marketing using RSS
Create share-able content for your cheerleaders/strategic
partners/members of your business network on social
networks

4.
Blog & Traffic

5.
A little math
Current static website.
5 to 20 pages
Once set-up, never changed.
Blog-Site
3 post per week – 150 per year
450 pages in 3 years.
20 vs. 450 incl.
With constant updates

6.
Search Engine Ranking
Update more often - 3 time a week vs once a year
Interlinking on pages & posts (more links into the site from
front page.
URLs with higher keyword density
More focused content = more relevant
Easier to use linking back.
Blog engines come with better built-in SEO

7.
Example: First 4 Months of Blogging
3.5 x More Organic Search Engine Traffic

8.
Example: 4 Months of Blogging
2.2 x Increase of Visits to Lead Generation page.

9.
Sharing economy

10.
Go Viral via Sharing
Post relevant content FOR your target audience.
Find your champions!
Write for your chearleaders!

11.
Inbound Marketing through Blog:
One blog post per week (minimum, optimal 2 – 3/week)
You can post from your desktop, phone, iPad or tablet.
One place to go to post. Your website.
Blog software/3rd party Apps will Auto-posted to FB (RSS Graffiti,
SproutSocial etc.)
Auto-posted to LinkedIn (TypePad,
Auto-posted to Twitter (Twitterfeed, RSS Graffiti, )
Auto-assembly of e-News (RSS to Email – Mailchimp,
Set-up once, ongoing posting to the social web and other channels.
“Feed the Beast”

12.
Engage w/ your Followers/Friends
Allow for comments on blog
Allow Fans to post on your page
Reply & Retweet on Twitter
Post on FB Brand Pages AND Personal Profiles
Post on Google+ Page & Personal Profiles
Post photos mobile to Instagram or Flickr
Reciprocate / Pay it Forward on the Social Nets..
Most importantly #BeRelevant

13.
Measure everything!
Define goals to set benchmarks
Measure online interactions
Open/ clicks e-mail
Shared Links stats
Web stats Referrers
Bit.ly, clicks rates
# of meaningful interaction
Rinse, Repeat

14.
Blogging Tools
To start out, for practicing & Personal Blogs
WordPress.com
Blogger.com
Tumblr.com
For Business ( WordPress self-hosted)
Page.ly
www.Wordpress.org/hosting
BlueHost or Dreamhost

15.
Links: Better Blogging
Links:
George Orwell’s 5 Rules of effective writing
PickTheBrain.com
Ernest Hemingsways’ Top 5 Tips for Writing Well
copyblogger.com
5Tips to Write Blog Posts
About.com: Blogging
Chris Brogan’s Best Advice About Blogging
ChrisBrogan.com

16.
Connet & Meet Online
My Personal Profile Company Profile
Email w/ ideas and questions Blog on Tumblr
bph@relevanza.com Blog on Relevanza
Follow me on Twitter www.relevanza.com
@bph Follow Us on Twitter
My Facebook Profile @Relevanza
Facebook.com/Relevanza
Presentations on Slideshare:
http://www.slideshare.net/bph/presentations