SBDC Social Media Bootcamp - March 2012


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Part I of a three week session, presented by the Small Business Development Center at Florida Gulf Coast University in March 2012.

This three-part course will teach you how to set-up your profiles to maximize search engine visibility and connect the profiles to your website. After this course you will know how to make your website ready for the 21st century and increase search engine ranking. You will also learn how to publish and broadcast to the networks and how to listen to the influencers in your field and grow your network and interaction with the audience. A large part of the course will be hands-on and discussing case studies for various industries of successful ongoing blend of social networks with lead generation.

Stay on top of technology changes via our blog on Tumblr.

Presented by Birgit Pauli-Haack & Steve Hart, Relevanza, Inc. - Strategic, innovative communication

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SBDC Social Media Bootcamp - March 2012

  1. 1. “ Using Social Media to Increase Your Website Traffic " Birgit Pauli-Haack, March 2012
  2. 2. <ul><li>Strategy. Innovation. Communication </li></ul><ul><li>@relevanza </li></ul><ul><li>Birgit Pauli-Haack </li></ul><ul><ul><li>[email_address] </li></ul></ul><ul><li>On Twitter @bph </li></ul><ul><ul><li>Steve Hart </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>On Twitter @downyonderfla </li></ul></ul>Who is Relevanza?
  3. 3. 3 Weeks Social Media Bootcamp <ul><li>First Week </li></ul><ul><ul><ul><li>Overview </li></ul></ul></ul><ul><ul><ul><li>Mechanics of Blogging </li></ul></ul></ul><ul><ul><ul><li>Email & Your Blog </li></ul></ul></ul><ul><ul><ul><li>How To Twitter (as example of Social Network) </li></ul></ul></ul>
  4. 4. 3 Weeks of Social Media Bootcamp <ul><li>Second Week </li></ul><ul><ul><ul><li>RSS Feeds </li></ul></ul></ul><ul><ul><ul><li>Writing for the Web - Topics & </li></ul></ul></ul><ul><ul><ul><li>Facebook Profile & Facebook Brand Pages </li></ul></ul></ul><ul><li>Third Week </li></ul><ul><ul><li>Connect FB to Your Blog </li></ul></ul><ul><ul><li>LinkedIn Profile & Company Pages </li></ul></ul><ul><ul><li>How to Use Google+ & Google Plus Pages </li></ul></ul><ul><ul><li>Tech Tools Set-up & Usage </li></ul></ul>
  5. 5. What People do on the Net? <ul><li>Source: - Aug 2011 </li></ul>
  6. 6. Websites: Built it and they will come!  <ul><li>Really? </li></ul>
  7. 7. Outbound Marketing <ul><li> </li></ul>
  8. 9. Your Site is the Hub <ul><li>  </li></ul>
  9. 10. Basics on Search Engine Optimization <ul><li> </li></ul>
  10. 11. Blog & Traffic
  11. 12. Twitter & Traffic
  12. 13. Facebook Fans & Traffic
  13. 14. Step 1: Your Online Hub <ul><li>CommCentral = Your web site (blog) </li></ul><ul><ul><li>Email newsletter provides only header/ blurb & link (single article links) </li></ul></ul><ul><ul><li>Twitter post have link to site (single article) </li></ul></ul><ul><ul><li>Facebook activities link to site (single article) </li></ul></ul><ul><ul><li>>Where the List of Services, Products etc are </li></ul></ul><ul><ul><li>>Where the Email sign-up form is </li></ul></ul>
  14. 15. Step 2: Articles/Content Online <ul><li>Single Article in a Blog = News Engine (Web Log) </li></ul><ul><li>One topic 400 – 800 words. </li></ul><ul><li>Graphic + Text </li></ul><ul><li>Provide Links for sharing </li></ul><ul><li>RSS feeds </li></ul><ul><li>Category & Archives </li></ul>
  15. 16. Step 3: Engage your Followers/Friends <ul><li>Allow for comments on blog </li></ul><ul><li>Allow Fans to post on your page </li></ul><ul><li>Treasure Hunt with other organizations </li></ul><ul><li>Online Surveys w/ Prizes </li></ul><ul><li>Live Stream/Video </li></ul><ul><li>Participate in conversations with your champions. </li></ul>
  16. 17. Step 4: Measure <ul><li>Define goals to set benchmarks </li></ul><ul><li>Measure online interactions </li></ul><ul><li>Open/ clicks e-mail </li></ul><ul><li>Shared Links stats </li></ul><ul><li>Web stats Referrers </li></ul><ul><li>ShortyURL stats, clicks rates </li></ul><ul><li># of meaningful interaction </li></ul><ul><li>Rinse, Repeat </li></ul>
  17. 18. Social Media – Going Viral
  18. 19. Go Viral via Sharing <ul><li>Be relevant to your network </li></ul><ul><li>Find your champions! </li></ul><ul><li>Write for your chearleaders! </li></ul>
  19. 20. Twitter Followers <ul><li>IMMToday 165 </li></ul><ul><li>DownYonderFLA 1,346 </li></ul><ul><li>Bph 1,912 </li></ul><ul><li>Ghostexecutive 5,080 </li></ul><ul><li>MikeVanDervort: 12,056 </li></ul>
  20. 21. Go Viral: Twitter Reach
  21. 22. What is a Blog?
  22. 23. What is a Blog? <ul><li>Software engine installed on web server </li></ul><ul><li>Admin through a browser-based interface </li></ul><ul><li>Access also through external software to update content (Desktop, Mobile, Apps) </li></ul><ul><li>Allows for Syndication & Integration via RSS </li></ul><ul><li>Authors create and update content on the site </li></ul><ul><li>Integrate into Website, with the other pages. </li></ul><ul><li>Built-in Archives, Summary pages, Widgets </li></ul>
  23. 24. Difference Webpage & Blogpost Web Page Blog Post <ul><li>Page & Subpages </li></ul><ul><ul><li>Static </li></ul></ul><ul><li>Information never, rarely changes (Mission, Location) </li></ul><ul><li>Link Never changes. </li></ul><ul><li>Post in categories </li></ul><ul><ul><li>Dynamic/Archived/Perma. </li></ul></ul><ul><li>Lead onto a pages </li></ul><ul><li>Organization News </li></ul><ul><li>Profiles, Stories, Struggles </li></ul><ul><li>Includes RSS Feed </li></ul>
  24. 25. Search Engine Ranking <ul><li>Update more often - 3 time a week vs once a year </li></ul><ul><li>Interlinking on pages & posts (more links into the site from front page. </li></ul><ul><li>URLs with higher keyword density </li></ul><ul><li>More focused content = more relevant </li></ul><ul><li>Easier to use linking back. </li></ul><ul><li>Blog engines come with better built-in SEO </li></ul><ul><li>More pages in search engine index. </li></ul>
  25. 26. Blogging Tools <ul><li>To start out, for practicing & Personal Blogs </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>For Business ( WordPress self-hosted) </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>WebHub </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>Bonus Link: Wordpress: Free vs. Self-Hosted </li></ul>
  26. 27. Links: Better Blogging <ul><li>Links: </li></ul><ul><li>George Orwell’s 5 Rules of effective writing </li></ul><ul><li>Ernest Hemingsways’ Top 5 Tips for Writing Well </li></ul><ul><li> </li></ul><ul><li>5Tips to Write Blog Posts </li></ul><ul><li> Blogging </li></ul><ul><li>Chris Brogan’s Best Advice About Blogging </li></ul><ul><li> </li></ul>