1.
“How to use Facebook for
Business?”
"
Birgit Pauli-Haack, July 2012

2.
Business Reasons to Be on Facebook
1. Inbound Marketing activity to increase Traffic on
your website
2. Connect with customer and future customers on
their terms (where your target audience hangs out)
3. Create share-able content for your
cheerleaders/strategic partners/members of your
business network on social networks
4. Use FB advertising for target audience
5. Get found in FB searches

3.
Demographic
 Total: 457,480 Facebook users in Ft. Myers
Graphic: Birgit Pauli-Haack, Relevanza, Inc.

4.
Facebook Profile and Pages
 Profile sychnronous follow back,
 Subscription = public posts for subscribers, no follow
back
 Page = Like, no follow back.
Recommendation:
 Set-up a profile for you personally
 Enable public Subscription
 Set-up Business Brand Page
 = Best of both worlds

5.
Top Strategies
 Highlighting basic info about your business,
 Sharing photos and videos,
 Having conversations with customers,
 Providing customer support, and
 Holding contests and giveaways.

6.
Notes
 Post w/ call to action “Like this” if agree, comment
use questions.
 Fans see your post in their newsfeeds, among the
ones from their friends & other pages.
 70% of fans never return to a company’s page. They
get all their information from your post that appear in
their feed.
 Increase Exposure by Commenting on other
company’s pages.

7.
Sharing Links on Facebook
Test your own website for Rich Snippet compatibility
Use Google Rich Snippet Tool:
http://www.google.com/webmasters/tools/richsnippets

8.
Rich Snippets
Twitter auto-posts
to Facebook, w/
Rich Snippet
When you
comment, leave
a link and it
shows “Rich
Snippet Preview”

9.
Stats – Reach Organic vs. Viral

10.
A Facebook Post
FL Tweetup:
330 Likes
SeaTweetup
509 Likes

11.
A Facebook Post

12.
A Facebook Post

13.
Facebook Page

14.
A different Site: Facebook Stats

15.
Facebook “EdgeRank”
 Facebook's SecretSauce (tm) Relevance Meter
 Algorithm to gauge relevance posts of friends &
brands, and prioritize placement in people’s
newsfeeds
 Average EdgeRank is determined by
 Engagement of your content through Like & Comments
 Especially Shared content.
 Build Affinity with your audience, therefore increasing your
Reach onto their news feeds.
 The more people engage, the more of your posts
they’ll see.
 Don't for get 90/9/1 rule, though.

16.
Promote your Facebook Page
 Put FB like buttons on all other online
communication.
 Blog posts
 Other web pages
 Email newsletter
 Add Facebook Widget to website
 Buy Facebook Ads.

17.
Traffic to Web site

18.
Connect Online
My Personal Profile Company Profile
Email w/ ideas and questions Blog on Tumblr
bph@relevanza.com Blog on Relevanza
Follow me on Twitter www.relevanza.com
@bph
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On Facebook: @Relevanza
www.facebook.com/birgitpauli-haack
Facebook.com/Relevanza
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www.google.com/+BirgitPauli-Haack
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