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Turning Passion to Profit - Online Marketing - Session 2
Slidedeck of 2rd Session of Online Marketing & Social media Track
by Birgit Pauli-Haack, Relevanza, Inc.
4th Annual Turning Passion to Profit hosted by Southwest Florida Business Today and Small Business Development Center at Florida Gulf Coast University.
Slidedeck of 2rd Session of Online Marketing & Social media Track
by Birgit Pauli-Haack, Relevanza, Inc.
4th Annual Turning Passion to Profit hosted by Southwest Florida Business Today and Small Business Development Center at Florida Gulf Coast University.
Turning Passion to Profit - Online Marketing - Session 2
1.
“How to use Facebook for
Business?”
"
Birgit Pauli-Haack, July 2012
2.
Business Reasons to Be on Facebook
1. Inbound Marketing activity to increase Traffic on
your website
2. Connect with customer and future customers on
their terms (where your target audience hangs out)
3. Create share-able content for your
cheerleaders/strategic partners/members of your
business network on social networks
4. Use FB advertising for target audience
5. Get found in FB searches
3.
Demographic
Total: 457,480 Facebook users in Ft. Myers
Graphic: Birgit Pauli-Haack, Relevanza, Inc.
4.
Facebook Profile and Pages
Profile sychnronous follow back,
Subscription = public posts for subscribers, no follow
back
Page = Like, no follow back.
Recommendation:
Set-up a profile for you personally
Enable public Subscription
Set-up Business Brand Page
= Best of both worlds
5.
Top Strategies
Highlighting basic info about your business,
Sharing photos and videos,
Having conversations with customers,
Providing customer support, and
Holding contests and giveaways.
6.
Notes
Post w/ call to action “Like this” if agree, comment
use questions.
Fans see your post in their newsfeeds, among the
ones from their friends & other pages.
70% of fans never return to a company’s page. They
get all their information from your post that appear in
their feed.
Increase Exposure by Commenting on other
company’s pages.
7.
Sharing Links on Facebook
Test your own website for Rich Snippet compatibility
Use Google Rich Snippet Tool:
http://www.google.com/webmasters/tools/richsnippets
8.
Rich Snippets
Twitter auto-posts
to Facebook, w/
Rich Snippet
When you
comment, leave
a link and it
shows “Rich
Snippet Preview”
15.
Facebook “EdgeRank”
Facebook's SecretSauce (tm) Relevance Meter
Algorithm to gauge relevance posts of friends &
brands, and prioritize placement in people’s
newsfeeds
Average EdgeRank is determined by
Engagement of your content through Like & Comments
Especially Shared content.
Build Affinity with your audience, therefore increasing your
Reach onto their news feeds.
The more people engage, the more of your posts
they’ll see.
Don't for get 90/9/1 rule, though.
16.
Promote your Facebook Page
Put FB like buttons on all other online
communication.
Blog posts
Other web pages
Email newsletter
Add Facebook Widget to website
Buy Facebook Ads.
18.
Connect Online
My Personal Profile Company Profile
Email w/ ideas and questions Blog on Tumblr
bph@relevanza.com Blog on Relevanza
Follow me on Twitter www.relevanza.com
@bph
Follow Us on Twitter
On Facebook: @Relevanza
www.facebook.com/birgitpauli-haack
Facebook.com/Relevanza
On Google+
www.google.com/+BirgitPauli-Haack
Subscribe to “This Week in Social Media”
Subscribe to “This Week in Social Media”
email list or Connect with us.
eNews and Connect with us.
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