Turning Passion to Profit - Online Marketing - Session 2
“How to use Facebook for Business?” " Birgit Pauli-Haack, July 2012
Business Reasons to Be on Facebook1. Inbound Marketing activity to increase Traffic on your website2. Connect with customer and future customers on their terms (where your target audience hangs out)3. Create share-able content for your cheerleaders/strategic partners/members of your business network on social networks4. Use FB advertising for target audience5. Get found in FB searches
Demographic Total: 457,480 Facebook users in Ft. MyersGraphic: Birgit Pauli-Haack, Relevanza, Inc.
Facebook Profile and Pages Profile sychnronous follow back, Subscription = public posts for subscribers, no follow back Page = Like, no follow back.Recommendation: Set-up a profile for you personally Enable public Subscription Set-up Business Brand Page = Best of both worlds
Top Strategies Highlighting basic info about your business, Sharing photos and videos, Having conversations with customers, Providing customer support, and Holding contests and giveaways.
Notes Post w/ call to action “Like this” if agree, comment use questions. Fans see your post in their newsfeeds, among the ones from their friends & other pages. 70% of fans never return to a company’s page. They get all their information from your post that appear in their feed. Increase Exposure by Commenting on other company’s pages.
Sharing Links on FacebookTest your own website for Rich Snippet compatibilityUse Google Rich Snippet Tool:http://www.google.com/webmasters/tools/richsnippets
Rich Snippets Twitter auto-posts to Facebook, w/ Rich Snippet When you comment, leave a link and it shows “Rich Snippet Preview”
Facebook “EdgeRank” Facebooks SecretSauce (tm) Relevance Meter Algorithm to gauge relevance posts of friends & brands, and prioritize placement in people’s newsfeeds Average EdgeRank is determined by Engagement of your content through Like & Comments Especially Shared content. Build Affinity with your audience, therefore increasing your Reach onto their news feeds. The more people engage, the more of your posts they’ll see. Dont for get 90/9/1 rule, though.
Promote your Facebook Page Put FB like buttons on all other online communication. Blog posts Other web pages Email newsletter Add Facebook Widget to website Buy Facebook Ads.
Connect OnlineMy Personal Profile Company Profile Email w/ ideas and questions Blog on Tumblr email@example.com Blog on Relevanza Follow me on Twitter www.relevanza.com @bph Follow Us on Twitter On Facebook: @Relevanza www.facebook.com/birgitpauli-haack Facebook.com/Relevanza On Google+ www.google.com/+BirgitPauli-Haack Subscribe to “This Week in Social Media” Subscribe to “This Week in Social Media” email list or Connect with us. eNews and Connect with us.