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Google + (Plus) Why You Should Bother!


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Introduction to Google+ (Plus) and who it will influence Social Search. Power Features Circles & Hangouts and a step-by-step view on how to set-up your Profile to harvest the benefits of increase search engine visibility for yourself and your business

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Google + (Plus) Why You Should Bother!

  1. 1. Google + Yet another social network? Birgit Pauli-Haack
  2. 2. Why Bother? Grows fastest <ul><li>Time to reach 50 million users - 88days. </li></ul>
  3. 3. Why Bother? Ubiquitous Google <ul><li>On my screen when on Google - Calendar, Gmail, Photos etc. </li></ul>
  4. 4. Why Bother? Integration w/ Google
  5. 5. Why Bother? Search <ul><li>Comscore & Highwire Google Search 65%, Bing 15%, Yahoo 14%. </li></ul>
  6. 6. Why Bother? - Search 
  7. 7. Why Bother? Social Search
  8. 8. Why Bother? Identifies Experts
  9. 9. Why Bother? Search <ul><li>Blended Search and the New Rules of Engagement </li></ul><ul><li>...Page 1, Position 1  </li></ul><ul><li>is no longer the gold standard for  </li></ul><ul><li>successful  </li></ul><ul><li>SEO strategies. </li></ul><ul><li>ComScore </li></ul>
  10. 10. Power: Public Search in Google+
  11. 11. Getting started... <ul><li> </li></ul><ul><li>Sign-in w/ your @gmail account or create an account. </li></ul>
  12. 12. Your Profile: About <ul><li>Don't be shy....  </li></ul>
  13. 13. Your Profile: About <ul><li>Use all the tools available to spruce it up.  </li></ul>
  14. 14. Your Profile: Public Posts <ul><li>Public Posts are Social Signals for Internet Search Engines.  </li></ul>
  15. 15. Your Profile: Public Posts <ul><li>Share early, share often!  </li></ul>
  16. 16. Your Profile: +1 Buttons <ul><li>  </li></ul>
  17. 17. Features: Circles <ul><li>  </li></ul>
  18. 18. Power: Sharing Circles
  19. 19. Power Feature: Hangout On The Air  <ul><li>Invite up to 9 people to video chat and broadcast live to the rest of the world.  </li></ul>
  20. 20. Where to go next to learn? <ul><li> </li></ul>