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S3 presentation brian pesin

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S3 presentation brian pesin

  1. 1. Sorority Sunscreen Submissions: A Daily Sunscreen Application Designed by Brian Pesin http://habits.stanford.edu
  2. 2. Daily Sunscreen Persuasion Challenge <ul><li>Persuasive Purpose: </li></ul><ul><li>     -To convince a selected audience of five college students to    </li></ul><ul><li>     incorporate the daily use of facial sunscreen, a healthy </li></ul><ul><li>     cycle behavior, into their routines. </li></ul><ul><li>User Description: </li></ul><ul><ul><li>College students </li></ul></ul><ul><ul><ul><li>With established morning/shower routines </li></ul></ul></ul><ul><ul><ul><li>For the purpose of this study, sorority girls in the Cowell cluster </li></ul></ul></ul>
  3. 3. Features/Functionality <ul><ul><li>E-mail reminds user to apply facial sunscreen </li></ul></ul><ul><ul><li>Provides the student with basic location-oriented information regarding the weather , including the UV index </li></ul></ul><ul><ul><li>Easily completed Google form embedded in email </li></ul></ul><ul><ul><li>Encourages people to be accountable for their friends </li></ul></ul><ul><ul><ul><li>Social modeling </li></ul></ul></ul>
  4. 4. Storyboard: Susie Uses Sunscreen! 1. Susie wakes up for the morning. 2. Naturally, as a sorority girl, Susie checks her emails and texts first thing. 3. Susie gets an email on her BlackBerry/laptop! 4. The email reminds Susie to apply facial sunscreen and informs her of the weather and the daily UV index. 5. The email also provides Susie with a Google form in which she can track her sunscreen use - even from her mobile phone! 6. Susie puts sunscreen on and fills out the easy Google form straight from the reminder e-mail. 7. Susie tracks her progress (and her sisters' progress) through the link at the bottom of the email to the Google form results. 8. Susie sends a sunscreen reminder via text to her sister, Sarah, after not seeing her name on the results sheet.
  5. 5. Prototype of S3 Sunscreen Reminder Email/Google Form Google Doc with Tracking Results
  6. 6. Results of User Testing <ul><ul><li>Number of total (regular) users [response rate of 85%+]: 6 girls </li></ul></ul><ul><ul><li>Average number of days that users applied sunscreen: 7.1 days </li></ul></ul><ul><ul><li>Average number of days that users failed to apply: 1.3 days </li></ul></ul><ul><ul><li>Average number of failed submissions: .33 days </li></ul></ul><ul><ul><li>Number of submissions via traditional computers: 73/75 - 97% </li></ul></ul><ul><ul><li>Number of submissions via mobile device: 2/75 - 3% </li></ul></ul>Response breakdown by user: <ul><ul><li>  Average daily success rate: 81% </li></ul></ul>
  7. 7. Common/Interesting Excuses… weather staying indoors ran out concerned about breakouts pink eye concerned about chemicals
  8. 8. S3 Observation & Analysis <ul><ul><li>Successfully created habit within the target user group (81% success rate) using technologies </li></ul></ul><ul><ul><li>Relied on theoretical habit-forming techniques </li></ul></ul><ul><ul><li>Users did not turn to their smartphones to track their sunscreen use </li></ul></ul><ul><ul><li>Difficult to create habits in some users because of unbreakable preconceived notions around sunscreen </li></ul></ul>
  9. 9. Improvements for Future Interventions <ul><ul><li>Automated e-mail service/weather retrieval </li></ul></ul><ul><ul><li>More interactive user experience </li></ul></ul><ul><ul><li>Automatic pop-up on phone (for a mobile app) </li></ul></ul><ul><ul><li>Make sunscreen reporting more automatic </li></ul></ul>
  10. 10. Sorority Sunscreen Submissions: A Daily Sunscreen Application Designed by Brian Pesin http://habits.stanford.edu

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