Call to action
Relevant prize                         10-second ruleFacebook exclusivity
Absolutely   necessary?With personal data, less is more Benefit for business
Encourages peer-to-peer interactions
Verified account                   Multiple accounts
Twitter forcustomer service          Brand and           product          awareness
Implied (but not                              direct) call to                                  action             Multiple...
Social sharing
Completed                     profilePublicizes otherfrequently used SM platforms
Verified account     Brand and product                           No customer         awareness                            ...
No-shrills80/20 rule              policy
Branded hashtag                                              Award badges                                          (tangib...
Gilt & Moxsie SMM Screenshots
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Gilt & Moxsie SMM Screenshots

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Gilt & Moxsie SMM Screenshots

  1. 1. Call to action
  2. 2. Relevant prize 10-second ruleFacebook exclusivity
  3. 3. Absolutely necessary?With personal data, less is more Benefit for business
  4. 4. Encourages peer-to-peer interactions
  5. 5. Verified account Multiple accounts
  6. 6. Twitter forcustomer service Brand and product awareness
  7. 7. Implied (but not direct) call to action Multiple tabsBroken tab
  8. 8. Social sharing
  9. 9. Completed profilePublicizes otherfrequently used SM platforms
  10. 10. Verified account Brand and product No customer awareness service use?Buyerchat video - http://vimeo.com/23064557
  11. 11. No-shrills80/20 rule policy
  12. 12. Branded hashtag Award badges (tangible social capital) “Best Tweet” timeline

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