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So Your Business Needs Purpose. Now
What?
5 Proven Steps to Activate a Purposeful Organization
Brandon Peele
Author, Plane...
Overview
1. Introduction
2. This Historic Decision & The Purpose Advantage – Brandon Peele
3. The Practice of Purposeful L...
Shavon Lindley
● CEO ion Learning - an enterprise eLearning and mentoring
technology platform that elevates advanced workp...
Zach Mercurio, PhD
● Purposeful leadership and meaningful work researcher, Affiliate
Professor in the Center for Meaning a...
● Led purpose activation work for thousands in
over 50 countries
● Served leaders and teams from Tesla,
Smithsonian, Apple...
This Historic Decision: Capitalism on the Move
2010’s
2000’s
1990’s
1980’s
1970’s
1970 “The business of business is busine...
99%
Of people who
are not fulfilled
at work are not
fulfilled in life.1
1. 2019 Imperative Workforce Purpose Index
This Hi...
This Historic Decision: Climate Change on the Move
Yale, 2019
ScienceOfPurpose.org
The Opportunity
SOCIETY:
● 2x learning
● 50% civic participation
● 50% increase in inclusivity
HEALTH...
The Pathway
STEP ONE: Leaders Activate and Model Purpose
STEP TWO: Organizational Purpose and Strategy
STEP THREE:
Employe...
The Practices of Purposeful Leadership: The Research
The Practices of Purposeful Leadership: The Opportunity
79%
of leaders think that connecting their people to an inspiring ...
The Practices of Purposeful Leadership: The Opportunity
Having purpose Being purposeful
Mercurio, 2019
The Practices of Purposeful Leadership: The Opportunity
Being purposeful is contribution-centered
thinking, being, and doi...
Practice I: Instill and maintain the belief that the work matters
1. Routinely collect and tell stories of the work’s
ulti...
Practice II: Ensure a clear line of sight to the bigger purpose
1. Generatively craft a clear, authentic
organization and ...
Practice III: Make contribution goals more important than achievement
goals
What you nurture GROWS.
Crocker & Canevello, 2...
Gaping Void Culture Design Group, 2018
1. Ensure contribution goals are
more prevalent than
achievement goals
2. Reward fo...
Practice IV: Know individuals’ values, strengths, and purposes and
connect them to the work’s long-term outcomes and impac...
Practice V: Plan a culture that aligns beliefs, values, behaviors, and habits
with the bigger purpose.
Mercurio, 2019; Sch...
Traditional Strategy for Scaling Culture: Trickle-Down Effect
What is Employee Experience?
Fight, Flight, and Freeze Response is Easily Triggered
=
Stress
Worry
Overwhelm
Exclusion
Why Your Employee Experience Matters
Start With Small Group Diverse Mentoring
OXFORD UNIVERSITY RESEARCH | SMALL GROUP LEARNING | OCT 2013
Scaling Culture Change
Next Steps
Step 1: Download Whitepaper:
https://bit.ly/2n2p92y
Step 2: Read it
Step 3: Share it
Step 4: Reply to email wit...
So Your Business Needs Purpose. Now
What?
5 Proven Steps to Activate a Purposeful Organization
Brandon Peele
Author, Plane...
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5 Prove Steps to Activate a Purpose-Led Organization

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In this training, you'll learn the 5 key steps to activate purpose in your business.

In the wake of the Business Roundtable and Financial Times announcements, businesses are asking themselves what it takes to become a purpose-led, multi-stakeholder organization.

A compelling field of research (http://scienceofpurpose.org) suggests that businesses that activate purpose at scale are more profitable, collaborative, innovative and fulfilling.

Experts in purpose-driven organizations, Brandon Peele, Shavon Lindley and ZachMercurio, PhD, will guide you through the 5 critical steps to activate a purpose-led organization in this online training.

At the end, you can download the 20-page whitepaper, "The Purpose and Profits Roadmap: Making Sense of the Business Roundtable Announcement", an in-depth exploration of best practices and pitfalls to avoid in activating purpose at scale. Or click here: https://bit.ly/2n2p92y

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5 Prove Steps to Activate a Purpose-Led Organization

  1. 1. So Your Business Needs Purpose. Now What? 5 Proven Steps to Activate a Purposeful Organization Brandon Peele Author, Planet on Purpose Shavon Lindley CEO, ion Learning Zach Mercurio, PhD Author, The Invisible Leader
  2. 2. Overview 1. Introduction 2. This Historic Decision & The Purpose Advantage – Brandon Peele 3. The Practice of Purposeful Leadership – Zach Mercurio 4. Scalable Culture Change – Shavon Lindley 5. 15 minutes of Q&A 6. Next Steps to Access Whitepaper Early
  3. 3. Shavon Lindley ● CEO ion Learning - an enterprise eLearning and mentoring technology platform that elevates advanced workplace learning into scalable, deep cultural change at companies such as Ancestry.com, Evolution Hospitality, and Walmart ● Creator of Women Evolution® and Inclusion 360°® ● Interviewed over 200 executives as Forbes Contributor and former ESPN Radio Host
  4. 4. Zach Mercurio, PhD ● Purposeful leadership and meaningful work researcher, Affiliate Professor in the Center for Meaning and Purpose in Colorado State University’s Department of Psychology ● Bestselling author of “The Invisible Leader” ● Serves clients such as The Ghirardelli Chocolate Company, Crocs, The National Park Service, & The Alzheimer’s Association @ZACHMERCURIO@ZACHMERCURIO@ZMERCURIO
  5. 5. ● Led purpose activation work for thousands in over 50 countries ● Served leaders and teams from Tesla, Smithsonian, Apple, EPA, Google, Morgan Stanley and the US Marine Corps Brandon Peele
  6. 6. This Historic Decision: Capitalism on the Move 2010’s 2000’s 1990’s 1980’s 1970’s 1970 “The business of business is business.” Milton Friedman
  7. 7. 99% Of people who are not fulfilled at work are not fulfilled in life.1 1. 2019 Imperative Workforce Purpose Index This Historic Decision: Careers on the Move
  8. 8. This Historic Decision: Climate Change on the Move Yale, 2019
  9. 9. ScienceOfPurpose.org The Opportunity SOCIETY: ● 2x learning ● 50% civic participation ● 50% increase in inclusivity HEALTH + LOVE: ● Longer life +7 years ● +64% fulfilled ● Attraction, intimacy, +31% love CAREER: ● Higher levels of income and wealth ● +63% leadership effectiveness ● 7.4 months longer tenure ORGANIZATIONS: ● $9.1k productivity pp/yr ● Outperform market 15:1 ● 3x growth rate
  10. 10. The Pathway STEP ONE: Leaders Activate and Model Purpose STEP TWO: Organizational Purpose and Strategy STEP THREE: Employee Purpose Activation Practicing Purposeful Leadership STEP FOUR: Organizational Structures Culture Crafting STEP FIVE: Advocacy
  11. 11. The Practices of Purposeful Leadership: The Research
  12. 12. The Practices of Purposeful Leadership: The Opportunity 79% of leaders think that connecting their people to an inspiring purpose is critical to success. 27% say they regularly enact purpose when with their teams. PwC (2016), survey of 502 organizational leaders
  13. 13. The Practices of Purposeful Leadership: The Opportunity Having purpose Being purposeful Mercurio, 2019
  14. 14. The Practices of Purposeful Leadership: The Opportunity Being purposeful is contribution-centered thinking, being, and doing. Purposeful Leaders enable and facilitate the ongoing connection between people, their work, and their contribution.
  15. 15. Practice I: Instill and maintain the belief that the work matters 1. Routinely collect and tell stories of the work’s ultimate impact 2. Provide ongoing evidence of people’s work’s meaning 3. Collectively reperceive routine or mundane work Increase in motivation when people are regularly connected to the human being their work benefits. 400% Grant et al.,, 2005; Hackman & Oldham, 1976
  16. 16. Practice II: Ensure a clear line of sight to the bigger purpose 1. Generatively craft a clear, authentic organization and individual purpose statement 2. Ensure individual and team tasks are tied to measurable objectives which are directly tied to delivering the purpose 3. Make the connection between person, task, and purpose a daily discussion through purposeful delegation, communication, and feedback Carton (2016) archival study of NASA; Mercurio (2018)
  17. 17. Practice III: Make contribution goals more important than achievement goals What you nurture GROWS. Crocker & Canevello, 2008
  18. 18. Gaping Void Culture Design Group, 2018 1. Ensure contribution goals are more prevalent than achievement goals 2. Reward for contributing, “prosocial” behaviors Practice III: Make contribution goals more important than achievement goals
  19. 19. Practice IV: Know individuals’ values, strengths, and purposes and connect them to the work’s long-term outcomes and impact. 1. Create the space for individual self- awareness of values and strengths 2. Connect people’s values and strengths to their tasks, their teams, and the bigger purpose 3. Ensure individuals craft a purpose statement and connect it to the organization’s purpose Mercurio, 2019; Pattoni, 2012
  20. 20. Practice V: Plan a culture that aligns beliefs, values, behaviors, and habits with the bigger purpose. Mercurio, 2019; Schein, 1990)
  21. 21. Traditional Strategy for Scaling Culture: Trickle-Down Effect
  22. 22. What is Employee Experience?
  23. 23. Fight, Flight, and Freeze Response is Easily Triggered = Stress Worry Overwhelm Exclusion
  24. 24. Why Your Employee Experience Matters
  25. 25. Start With Small Group Diverse Mentoring OXFORD UNIVERSITY RESEARCH | SMALL GROUP LEARNING | OCT 2013
  26. 26. Scaling Culture Change
  27. 27. Next Steps Step 1: Download Whitepaper: https://bit.ly/2n2p92y Step 2: Read it Step 3: Share it Step 4: Reply to email with subject line: Purpose Driven Consultation Brandon Peele | BrandonPeele.com | bpeele04@gsb.columbia.edu Shavon Lindley | ionLearning.com | shavon@ionLearning.com Zach Mercurico, PhD | ZachMercurio.com | zach@zachmercurio.com
  28. 28. So Your Business Needs Purpose. Now What? 5 Proven Steps to Activate a Purposeful Organization Brandon Peele Author, Planet on Purpose Shavon Lindley CEO, ion Learning Zach Mercurio, PhD Author, The Invisible Leader

In this training, you'll learn the 5 key steps to activate purpose in your business. In the wake of the Business Roundtable and Financial Times announcements, businesses are asking themselves what it takes to become a purpose-led, multi-stakeholder organization. A compelling field of research (http://scienceofpurpose.org) suggests that businesses that activate purpose at scale are more profitable, collaborative, innovative and fulfilling. Experts in purpose-driven organizations, Brandon Peele, Shavon Lindley and ZachMercurio, PhD, will guide you through the 5 critical steps to activate a purpose-led organization in this online training. At the end, you can download the 20-page whitepaper, "The Purpose and Profits Roadmap: Making Sense of the Business Roundtable Announcement", an in-depth exploration of best practices and pitfalls to avoid in activating purpose at scale. Or click here: https://bit.ly/2n2p92y

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