1.
http://www.flickr.com/photos/pio1976/3330670980/
Link extraction and classification
Bruno Pedro
December 2010

2.
Bruno Pedro
A n e x p e r i e n c e d We b d e v e l o p e r a n d
entrepreneur. Has extensive background in
large scale projects and technical writing.
http://tarpipe.com/user/bpedro

3.
What is tarpipe?
User

4.
What is tarpipe?

5.
twitter
source: mashable.com
• Average ~1.1M tweets/hour
• ~300 new tweets every second

6.
Challenge
• ~300 reads/second
• 160 X 300 = 48 KB/second = 4 GB/day
(approximate calculation)
• How to process all this information?

7.
Strategy
• Read and store immediately:
• High performance write storage
• No locks allowed
• Prepare for lots of reading errors

8.
Strategy
• Process later:
• Regular expressions
• Term extraction
• Machine learning

9.
Link extraction

10.
Link extraction
extract user extract URL
new tweet yes
launch process has URL? save show
no
dump

11.
Content extraction
• Short URLs
• HTTP redirects
• HTTP errors — retry?
• Content analysis

12.
Content extraction
URL retry?
yes
yes
no
fetch contents redirect? error?
yes
no
save

13.
Content analysis
• Assume malformed (X)HTML
• Regular expressions
or
• Convert to XHTML
• DOM traversing

14.
Content classification
• HTML title, description, keywords
tag
cloud
{ • H1, H2, H3, ...
• Paragraphs
graph
placement { • Who shared the link?
• Internal and external links

15.
Content classification
(X)HTML extract head
extract text extract text
elements
yes yes yes
H1,H2,... paragraphs
head found? save
found? found?
no no

16.
The big picture
new tweet classify content save
extract URL
extract content

17.
Food for thought
• PubsubHubbub
http://code.google.com/p/pubsubhubbub/
• Activity Streams
http://activitystrea.ms/
• twitter streaming API
http://dev.twitter.com/pages/streaming_api

18.
tarpipe streamlines your tarpipe is one of the most Today I had a chance to
updates to various social curious experiments in spend time experimenting
web sites, creating simple social media that I've with tarpipe and I have to
or complex workflows to seen lately. The service say that I am intrigued by
update several buckets in has the potential to be the concept and impressed
one fell swoop. the answer to the lament by the implementation.
I first talked about in The
Adam Pash looming crisis: Personal Jeff Barr
lifehacker syndication overload. Amazon.com
Rafe Needleman
CNET news
thank you automated publishing