1. at io n
In fo rm l
ri ev a
R et
en ges
C h a ll Bruno Pedro
March 2010

2. Bruno Pedro
A n e x p e r i e n c e d We b d e v e l o p e r a n d
entrepreneur. Has extensive background in
large scale projects and technical writing.
http://tarpipe.com/user/bpedro

3. What is tarpipe?
User

4. What is tarpipe?

5. 3 Challenges
• Real-Time Retrieval
• Understanding Context
• Inferring Identify

6. Real-Time Retrieval
http://www.flickr.com/photos/josephrobertson/127758523/

7. WordPress
source: wordpress.com
• Average ~10K posts/hour
• ~3 new posts every second

8. twitter
source: mashable.com
• Average ~1.1M tweets/hour
• ~300 new tweets every second

9. Challenge
• ~300 reads/second
• 160 X 300 = 48 KB/second = 4 GB/day
(approximate calculation)
• How to process all this information?

10. Strategy
• Read and store immediately:
• High performance write storage
• No locks allowed
• Prepare for lots of reading errors

11. Strategy
• Process later:
• Regular expressions
• Term extraction
• Machine learning

12. Context
For me context is the key - from
that comes the understanding of
everything. — Kenneth Noland

13. source: joelonsoftware.com
Dogs?

14. source: Google Reader Play
Dogs with unmatched title?

15. source: Google Buzz
Still doesn’t make a lot of sense...

16. This is the
worst case
scenario

17. Challenge
• Find context from associated content:
• Pictures
• Comments
• Location information
• Timelines
• Authors

18. Strategy
• Associate content through common
identifiers
• Establish timeline of different pieces
• Group pieces by same author
• Present in a comprehensible fashion

19. Identity
source: abc Australia

20. Many Identifiers
• E-mail: user@example.com
• facebook: @User Name
• flickr: user or User Name (?)
• Google Buzz: @user@example.com
• twitter: @user
...

21. Addressable
• http://facebook.com/user
• http://flickr.com/user
• http://www.google.com/profiles/user
• http://twitter.com/user
...

22. How to make sense?

23. Challenge
• Parse every message, tweet or post
• Find possible user identifiers
• Substitute for meaningful information:
• A link to the original profile
• Equivalent identity on destination

24. Strategy
• Decentralized processing:
• Browser based (plugin)
• Extract identities from page
• Process
• Replace with meaningful information

25. Food for thought
• PubsubHubbub
http://code.google.com/p/pubsubhubbub/
• Activity Streams
http://activitystrea.ms/
• Web Finger
http://webfinger.org/

26. tarpipe streamlines your tarpipe is one of the most Today I had a chance to
updates to various social curious experiments in spend time experimenting
web sites, creating simple social media that I've with tarpipe and I have to
or complex workflows to seen lately. The service say that I am intrigued by
update several buckets in has the potential to be the concept and impressed
one fell swoop. the answer to the lament by the implementation.
I first talked about in The
Adam Pash looming crisis: Personal Jeff Barr
lifehacker syndication overload. Amazon.com
Rafe Needleman
CNET news
thank you share your life