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Who’s using your API?
           Bruno Pedro
          22 February 2013
Bruno Pedro
Web and Cloud Computing Technologist with
over ten years’ experience. CTO of Nubera,
the company behind GetApp and CloudWork.

http://brunopedro.com/
Companies that survive are the ones that
are obsessed with customer experience.
                       —Jeff Lawson, CEO twilio
Engage your customer:
don’t say API, say Capability.
            —Laura Merling, AT&T
So, who are your customers?




 How do you reach them?
Your API


                                                features



       Traditional API
                                               developers
distribution channel        1001101001001000
                            0011010010110100




                                               applications




                         Your customers
Pros
• Decoupled app development


   Your
 company   API
Pros
• Engaging developer community
Pros
• If done right, exponentially scalable
Cons
• Loss of control over final product

• Poor or non-existant customer support

• Only successful if it scales quickly
Your customer experience is
controlled by someone else!
Alternatives?
• Customers pay for solutions

• APIs work better together

• Offer ready-to-use integrations
Your API


                         integrations




1001101001001000
0011010010110100
Who's using your API?
Integrations
• Business analysis
Integrations
• Integration development
Integrations
• Marketing through traditional channels
Multiple API
                                        Your API
distribution channels

            features                                 integrations




           developers
                          1001101001001000
                          0011010010110100
                                                     self-service
                                                     catalog

           applications




                                    Your customers
Benefits
• Multiple distribution channels

• Co-marketing with other app vendors

• Overall better customer experience!
So, who are your customers?




 How do you reach them?
http://www.flickr.com/photos/jamescridland/613445810/




Who’s using your API?
           Bruno Pedro
          22 February 2013

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