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Bridging the Gap Between APIs and Customers

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Bridging the Gap Between APIs and Customers

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I start with a question: "Who's using your API?" The single, most important thing you want to understand about your API is how you can generate revenue from it. It all depends on who are your customers and how they can obtain value through your API. We'll go through several examples of what can be done to deliver that value directly to your customers.

I start with a question: "Who's using your API?" The single, most important thing you want to understand about your API is how you can generate revenue from it. It all depends on who are your customers and how they can obtain value through your API. We'll go through several examples of what can be done to deliver that value directly to your customers.

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Bridging the Gap Between APIs and Customers

  1. 1. http://www.flickr.com/photos/fhmira/5019343521/ 31st May 2013 Bruno Pedro Bridging the Gap between APIs and Customers
  2. 2. Bruno Pedro Web and Cloud Computing Technologist. CTO of Nubera, the company behind GetApp and CloudWork, editor of APIUX.com. http://brunopedro.com/
  3. 3. Who are your customers?
  4. 4. Customer = developer
  5. 5. Customer = developer
  6. 6. Customer = developer
  7. 7. Customer = developer?
  8. 8. Who’s the customer?
  9. 9. Companies that survive are the ones that are obsessed with customer experience. —Jeff Lawson, CEO twilio
  10. 10. Your API 1001101001001000 0011010010110100 Your customers features developers applications Traditional API distribution channel
  11. 11. Customer experience Traditional API distribution channel Functionality Reliability Usability Proficiency Creativity what happens when things don’t work? is it working as you imagined? how customers perceive it? are your customers empowered? can it be used in unexpected ways?
  12. 12. Your customer experience is controlled by someone else!
  13. 13. Alternatives? • Customers pay for solutions • APIs work better together • Offer ready-to-use integrations
  14. 14. Engage your customer: don’t say API, say Capability. —Laura Merling, AT&T
  15. 15. Your API 1001101001001000 0011010010110100 integrations
  16. 16. Integrations • Business analysis
  17. 17. Integrations • Integration development
  18. 18. Integrations • Marketing through traditional channels
  19. 19. Your API 1001101001001000 0011010010110100 features developers applications integrations self-service catalog Your customers Multiple API distribution channels
  20. 20. Benefits • Multiple distribution channels • Co-marketing with other app vendors • Overall better customer experience!
  21. 21. So, who are your customers? How do you reach them?
  22. 22. http://www.flickr.com/photos/fhmira/5019343521/ 31st May 2013 Bruno Pedro Bridging the Gap between APIs and Customers

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