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I start with a question: "Who's using your API?" The single, most important thing you want to understand about your API is how you can generate revenue from it. It all depends on who are your customers and how they can obtain value through your API. We'll go through several examples of what can be done to deliver that value directly to your customers.
I start with a question: "Who's using your API?" The single, most important thing you want to understand about your API is how you can generate revenue from it. It all depends on who are your customers and how they can obtain value through your API. We'll go through several examples of what can be done to deliver that value directly to your customers.
1.
http://www.flickr.com/photos/fhmira/5019343521/
31st May 2013
Bruno Pedro
Bridging the Gap
between APIs and Customers
2.
Bruno Pedro
Web and Cloud Computing Technologist.
CTO of Nubera, the company behind GetApp
and CloudWork, editor of APIUX.com.
http://brunopedro.com/
9.
Companies that survive are the ones that
are obsessed with customer experience.
—Jeff Lawson, CEO twilio
10.
Your API
1001101001001000
0011010010110100
Your customers
features
developers
applications
Traditional API
distribution channel
11.
Customer experience
Traditional API
distribution channel
Functionality
Reliability
Usability
Proficiency
Creativity
what happens when
things don’t work?
is it working as
you imagined?
how customers
perceive it?
are your customers
empowered?
can it be used
in unexpected ways?
12.
Your customer experience is
controlled by someone else!
13.
Alternatives?
• Customers pay for solutions
• APIs work better together
• Offer ready-to-use integrations
14.
Engage your customer:
don’t say API, say Capability.
—Laura Merling, AT&T
15.
Your API
1001101001001000
0011010010110100
integrations
18.
Integrations
• Marketing through traditional channels
19.
Your API
1001101001001000
0011010010110100
features
developers
applications
integrations
self-service
catalog
Your customers
Multiple API
distribution channels
20.
Benefits
• Multiple distribution channels
• Co-marketing with other app vendors
• Overall better customer experience!
21.
So, who are your customers?
How do you reach them?
22.
http://www.flickr.com/photos/fhmira/5019343521/
31st May 2013
Bruno Pedro
Bridging the Gap
between APIs and Customers