4 Strategic Steps To A Better Social Brand

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Are you underwhelmed by your social marketing results? Are you concerned that you're over reliant on Facebook? Are you a renter with no owned channels for content?

In this Brightpoint Digital presentation, Daniel Young outlines four strategic steps that your brand should take to improve its outcomes in social.

Published in: Marketing, Business, Technology
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4 Strategic Steps To A Better Social Brand

  1. 1. 4 strategic steps to better social results for your brandVery short version of an article that first appeared in BRW Magazine – bit.ly/bpdinbrw April 2014
  2. 2. INVEST IN CONTENT, NOT PLATFORMS
  3. 3. DEVELOP EARNED CHANNELS
  4. 4. DRIVE MULTI CHANNEL DISCOVERY
  5. 5. BUILD COMMUNITY MANAGEMENT CAPABILITY IN-HOUSE
  6. 6. Thank you The full version of this article first appeared in BRW Magazine. Click here to read the full version: bit.ly/bpdinbrw The author is Daniel Young, General Manager, Brightpoint Digital. Brightpoint Digital is a Digital Agency in Sydney. Find out more here: www.brightpointdigital.com.au
  7. 7. Our ethos: Share more April 2014

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