Enterprise Navigation (KM World 2007)


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Enterprise Navigation (KM World 2007)

  1. 1. Enterprise Navigation Bradley P. Allen Founder & CTO Siderean Software, Inc. KMWorld & Intranets 2007 November 7th, 2007
  2. 2. Siderean Software: Helping People Master Discovery <ul><li>Founded 2001 </li></ul><ul><li>Venture funded 2004 </li></ul><ul><ul><li>Clearstone, Innocal, Red Rock </li></ul></ul><ul><li>Headquarters in LA, offices in NYC, Boston, Chicago and Menlo Park </li></ul><ul><ul><li>25 employees </li></ul></ul><ul><ul><li>35 customers </li></ul></ul><ul><li>Visionary status in 2007 Gartner Magic Quadrant for Information Access </li></ul><ul><li>One of the 2007 KMWorld “100 Companies That Matter in Knowledge Management” </li></ul>
  3. 3. When Search Fails RAWLSTON Here's a man who might have been President. He's been loved and hated and talked about as much as any man in our time - but when he comes to die, he's got something on his mind called &quot;Rosebud.&quot; What does that mean? GIRL What about Rosebud? Don't you think that explains anything? THOMPSON No, I don't. Not much anyway. Charles Foster Kane was a man who got everything he wanted, and then lost it. Maybe Rosebud was something he couldn't get or lost. No, I don't think it explains anything. I don't think any word explains a man's life. No - I guess Rosebud is just a piece in a jigsaw puzzle - a missing piece. RAYMOND Throw that junk in, too. Camera travels to the pile that he has indicated. It is mostly bits of broken packing cases, excelsior, etc. The sled is on top of the pile. As camera comes close, it shows the faded rosebud and, though the letters are faded, unmistakably the word &quot;ROSEBUD&quot; across it. The laborer drops his shovel, takes the sled in his hand and throws it into the furnace. The flames start to devour it.
  4. 4. When Search Fails
  5. 5. Meanwhile, The Problem is Changing <ul><li>Search is no longer sufficient to meet people’s needs for findability </li></ul><ul><li>People don’t know what’s available to them, much less what to type into the text box </li></ul>vs.
  6. 6. The New Requirements <ul><li>A shared, unified view of the scope of available information </li></ul><ul><li>Zero in on relevant information quickly </li></ul><ul><li>Find and follow relationships </li></ul><ul><li>Share and organize findings with others </li></ul>
  7. 7. From Search to Navigation Relational Navigation Concept Faceted Navigation Querying “bags of words” Slicing and dicing homogeneous objects guided by trees of concepts Navigating through a network of related heterogeneous objects Keyword Keyword Keyword Search
  8. 8. The Ascendant Role of Metadata <ul><li>The convergence of data and content means “everything is metadata” (David Weinberger) </li></ul><ul><ul><li>Coming from database records, documents, user-generated content, etc. </li></ul></ul><ul><li>Metadata brings relationships, and therefore meaning, to the fore </li></ul><ul><ul><li>Traditional text search throws relationships away </li></ul></ul><ul><li>Taxonomies are a key special case of metadata </li></ul>
  9. 9. The Semantic Web: A Web Of Metadata <ul><li>An architecture for capturing meaning and organizing information using metadata on the Web </li></ul><ul><ul><li>“ a universal medium for information exchange … giving computer-understandable meaning (semantics) to the content of documents on the World Wide Web.” (Tim Berners-Lee) </li></ul></ul><ul><li>A great notion, poorly marketed and fitfully adopted </li></ul><ul><ul><li>Until now </li></ul></ul>
  10. 10. The Practical Value of the Semantic Web <ul><li>By using SW technology to: </li></ul><ul><ul><li>Stitch information from separate silos into a unified information architecture </li></ul></ul><ul><ul><li>Make relationships between pieces of information formally explicit using standard vocabularies </li></ul></ul><ul><li>We can get information access and discovery solutions with: </li></ul><ul><ul><li>Increased differentiation (and hence traffic) through greater findability </li></ul></ul><ul><ul><li>Faster implementation times through leverage of standards </li></ul></ul><ul><ul><li>Lower total cost of ownership through the ease of modification and extension </li></ul></ul>
  11. 11. Semantic Web Standards in the Library CoP <ul><li>Emerging standards for bibliographical data are moving to adopt SW approaches </li></ul><ul><ul><li>Example: RDA in DCAM/RDF </li></ul></ul><ul><li>This will be a historic transition in cataloging and resource discovery </li></ul>“ Re-expressing our data so they can be read by the Semantic Web is an avenue for retaining that which is good about our view of data … leaving behind the weak, antiquated, solipsistic characteristics of our encoding practices.” - Karen Schneider, CCLA
  12. 12. The Role of Taxonomies <ul><li>Taxonomies provide the navigational “glue” that binds information objects of different types by subject facets </li></ul><ul><ul><li>Taxonomies (thesauri, controlled vocabularies) are represented using a standard ontology (SKOS) </li></ul></ul><ul><li>Other facets come from asset, relational and usage metadata </li></ul><ul><ul><li>Other ontologies (DC, FRBR, etc.) come into play here </li></ul></ul><ul><li>Together the provide the basis for zeroing in on and pivoting across information resources </li></ul>
  13. 13. Seamark Navigator 4.5 Lucene Documentum Sharepoint RSS/Atom Ontologies & Taxonomies Oracle XRBR Information View Web 2.0 Navigation Experience Keyword Search Metadata Pipeline Intranet/KM Internet <ul><li>Out-of-the-box </li></ul><ul><li>Secure </li></ul><ul><li>Brandable </li></ul><ul><li>Scalable </li></ul>RDF Store Nstein Inxight Lexalytics Oracle SES Google Enterprise
  14. 14. Case Study: Oracle <ul><li>Oracle.com suffered from limited, static navigation </li></ul><ul><ul><li>A problem for customers, partners and press </li></ul></ul><ul><li>Solution: add Seamark-powered discovery applications </li></ul><ul><li>Result: lower costs, enhanced revenue opportunity and thought leadership </li></ul><ul><li>Link: http://events.oracle.com </li></ul>“ I, for one, think this is the coolest app ever to appear with an Oracle.com header on it - by far.” - Justin Kestelyn, Editor in Chief, Oracle Technology Network
  15. 15. Case study: Environmental Health News (EHN) <ul><li>Aggregating content from hundreds of Web pages daily </li></ul><ul><li>Adding value at the metadata level to the Web at large for a focused community of interest </li></ul><ul><ul><li>Policy makers </li></ul></ul><ul><ul><li>Activists </li></ul></ul><ul><ul><li>Researchers </li></ul></ul><ul><li>Link: http:/environmentalhealthnews.org </li></ul>
  16. 16. Case Study: Pharmaceuticals Medical terms, test events, reports, study authors, compounds, protocols Content repositories of pre-clinical and clinical trials, clinical test DB Navigate over clinical documents and records
  17. 17. Case study: NASA JPL <ul><li>Aggregating multiple content repositories and structured trouble ticket databases </li></ul><ul><li>Using corporate vocabulary for high precision access </li></ul><ul><li>Providing access and discovery across all project information for managers and engineers </li></ul><ul><li>Implemented in weeks </li></ul>
  18. 18. Case Study: Financial Services People, services, products, organizations, responsibilities People directory DB, IT services DB, HW/SW product DB Navigate over products and services
  19. 19. The Integration of Folksonomies and Taxonomies <ul><li>Folksonomies can make taxonomies more responsive </li></ul><ul><ul><li>To individuals and groups </li></ul></ul><ul><li>Taxonomies can make folksonomies more responsible </li></ul><ul><ul><li>To organizations and institutions </li></ul></ul><ul><li>The two can be represented using the same ontology (SKOS) and themselves be tagged in editorial workflow </li></ul>
  20. 20. The Folkso-Taxo Value Chain <ul><li>Publishers </li></ul><ul><ul><li>User-generated metadata increases the value of core content and data offerings </li></ul></ul><ul><li>Contributors (enthusiasts, editors, remixers, librarians, customers) </li></ul><ul><ul><li>Tools for remixing, tagging, annotating and playlisting content and data enhance value at the metadata level </li></ul></ul><ul><li>Consumers </li></ul><ul><ul><li>More navigable rich data and content </li></ul></ul><ul><li>Advertisers </li></ul><ul><ul><li>Higher-yield ads higher precision </li></ul></ul>Publishers Contributors Advertisers Consumers Tags, attention Ads and links Tags and leads Tags Digital assets, taxonomies Tags Tags, attention Digital assets, taxonomies
  21. 21. Case Study: News Media Topics, people, organizations, sources RSS/Atom feeds from multiple Web sources, proprietary premium content Navigate over aggregated news stream filtered by editorial tagging
  22. 22. Summary <ul><li>People are looking beyond traditional search solutions to meet emerging requirements for information access and discovery </li></ul><ul><li>Metadata, through its expression through Semantic Web standards, can yield cheaper, more powerful solutions to address these requirements than traditional approaches </li></ul>
  23. 23. Siderean Software, Inc. 390 North Sepulveda Blvd. Suite 2070 El Segundo, CA 90245-4475 USA +1 310 647-4266 http://www.siderean.com [email_address]