Writing for the Web: how to improve websites' efficiency with words

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Visual support for an oral presentation about webwriting (student work)

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  • Writing for the Web: how to improve websites' efficiency with words

    1. 1. Writing for the Web How to improve websites’ efficiency with words ? Aurélie Bernard July 2008
    2. 2. Presentation outlines <ul><li>Why this subject ? </li></ul><ul><li>How we read online </li></ul><ul><li>Fundamentals </li></ul><ul><li>Conclusion </li></ul>
    3. 3. Why this subject ? <ul><li>In accordance with my future job: </li></ul><ul><li>> Online Copywriter </li></ul><ul><li>> Information Architect </li></ul><ul><li>And later maybe… </li></ul><ul><li>> Project Manager, specialized in content strategy </li></ul><ul><li>My work-based training at </li></ul>
    4. 4. How we read online Source : Jakob Nielsen // www.useit.com/eytracking article/blog product search results <ul><li>We read 25% slower </li></ul><ul><li>We scan </li></ul><ul><li>We ignore ads </li></ul>The F pattern
    5. 5. Fundamentals <ul><li>concise </li></ul><ul><li>relevant </li></ul><ul><li>personalized </li></ul>To be efficient, a content should be : Scannable by people Scannable by search engines <ul><li>explicit </li></ul><ul><li>structured </li></ul><ul><li>highlighted </li></ul>Click here
    6. 6. Conclusion <ul><li>A website is not something to read , </li></ul><ul><li>but something to use . </li></ul><ul><li>Webwriter’s mission is also to say: </li></ul><ul><li>the right thing </li></ul><ul><li>in the right way </li></ul><ul><li>to the right person </li></ul>
    7. 7. Thanks for your attention
    8. 8. Pictures credits <ul><li>© swissfabien via FlickR </li></ul><ul><li>© flamm136 via FlickR </li></ul>

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