The Open Course Library:
Disrupting the $200 Textbook
• Thomas W. Malone, JD, MBA, Malone & Associates PS and past Trustee...
TheOpenCourseLibrary: Disruptingthe$200Textbook
What this presentation is about…
• The problem
• The “OCL” project
• Open-...
TheOpenCourseLibrary: Disruptingthe$200Textbook
The Problem:
The high cost of textbooks has reduced
Washington citizens’ a...
TheOpenCourseLibrary: Disruptingthe$200Textbook
OCL Project :
An initiative to develop affordable digital course
materials...
TheOpenCourseLibrary: Disruptingthe$200Textbook
Action plan for lowering costs:
• Faculty & instructional teams create OER...
TheOpenCourseLibrary: Disruptingthe$200Textbook
Action plan for increasing student success
•Students have ready access to ...
TheOpenCourseLibrary: Disruptingthe$200Textbook
The Challenges
(Mis)perceptions by potential adopters:
•“Not invented here...
TheOpenCourseLibrary: Disruptingthe$200Textbook
The Challenges
Legitimate concerns of seasoned online faculty:
•“Already i...
TheOpenCourseLibrary: Disruptingthe$200Textbook
Data on dollars – baseline savings:
“Show them the money!” – How much will...
TheOpenCourseLibrary: Disruptingthe$200Textbook
Successes “in the commercial world”:
District-wide Barnes & Noble bookstor...
TheOpenCourseLibrary: Disruptingthe$200Textbook
Hopeful Strategies for Faculty:
Educate faculty adopters on “whole” and “p...
TheOpenCourseLibrary: Disruptingthe$200Textbook
More Hopeful Strategies for Faculty:
Work with the strongest “critics” to ...
TheOpenCourseLibrary: Disruptingthe$200Textbook
Strategies that have not worked:
•If we build it, they will come – Simply ...
TheOpenCourseLibrary: Disruptingthe$200Textbook
Student Feedback:
14
SD
TheOpenCourseLibrary: Disruptingthe$200Textbook
“OCL” reactions/ results
Student Comments -- Pro:
•I loved that we didn't ...
TheOpenCourseLibrary: Disruptingthe$200Textbook
“OCL” reactions/ results
Student Comments -- Con:
•I prefer to buy text bo...
TheOpenCourseLibrary: SuccessinBiology100
• Biology 100 -Survey of Biology
• Non Majors Lab Science Class
• Currently bein...
TheOpenCourseLibrary: Biol100ComparingOutcomes
Activity Fall 2011: Non-OCL Content Fall 2012: OCL Content
Textbook Biology...
Biology100:StudentCommentsusingOCLContent
• Loved free textbook.
• The textbook was easy to
access, available in a
variety...
TheOpenCourseLibrary:BiologyMajorsSeries
211,212,213–LessSuccesswithOERMaterials
• Biology Series Majors Textbook Challeng...
TheOpenCourseLibrary: Disruptingthe$200Textbook
The Road Ahead
• Timeline
• Ongoing research
• Strategic implementation pl...
TheOpenCourseLibrary: Disruptingthe$200Textbook
Progress
Phase 1
Phase 2
Adoption 22
BC
Winter 2012
DEVEOP
COURSES
Spring ...
Our CTCs--National Leaders
WA colleges are taking measures to reduce student textbook costs. Examples:
•Community Colleges...
TheOpenCourseLibrary: Disruptingthe$200Textbook
Uses of OCL nationally
• Gates-funded Kaleidoscope Projecthttp://www.proje...
Ongoing State-Wide Research
1.Investigating the adoption of Open Course Library (OCL) courses
within the WA college system...
PreliminaryfindingsfromongoingOCLstudy
• 53% faculty reported that they had a chance to review Open
Course Library content...
27
BC
PreliminaryfindingsfromongoingOCLstudy
28
BC
PreliminaryfindingsfromongoingOCLstudy
TheOpenCourseLibrary: Disruptingthe$200Textbook
Strategic Implementation Plan for OCL Adoption
“Diffusion is the process b...
TheOpenCourseLibrary: Disruptingthe$200Textbook
Questions Answers
•Our contact information:
Tom Malone: tmalone@malonelega...
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The Open Course Library: Disrupting the $200 Textbook

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  • Tom Malone
  • Tom Malone
  • Tom Malone
  • Tom Malone
  • Tom Braziunas
  • Tom Braziunas
  • Tom Braziunas
  • Tom Braziunas
  • Tom Braziunas
  • Tom Braziunas
  • Stephanie Delaneyto prepare faculty (in “attitude” and “aptitude”) for what to expect, i.e. adoption / adaptation of high-quality materials produced by respected colleagues nevertheless requiring (significant) personal revision conform to individual teaching styles
  • Stephanie Delaney
  • Stephanie Delaney
  • Stephanie DelaneyI think it is great not to have to buy a textbook (25%) I think it is a hassle to have to print out all of the readings (5%) I often read the readings on my desktop or laptop computer instead of printing them out (25%) I often read the readings on my mobile device instead of printing them out (5%) I like that I can get the readings for free, but I wish there was an option to buy a printout of all the readings in the bookstore (15%) Saving money on textbooks is really important to me (10%)I wish more faculty had free alternatives to a paid textbook (0%)I wish we just had a regular textbook (5%) No answer (10%)
  • Stephanie Delaney
  • Stephanie Delaney
  • Carey Schroyer
  • Carey Schroyer
  • Carey Schroyer
  • Carey Schroyer
  • Boyoung Chae
  • Boyoung Chae
  • Boyoung Chae
  • Boyoung Chae
  • Boyoung Chae
  • Boyoung Chae
  • Boyoung Chae
  • Boyoung Chae
  • Tom Malone
  • The Open Course Library: Disrupting the $200 Textbook

    1. 1. The Open Course Library: Disrupting the $200 Textbook • Thomas W. Malone, JD, MBA, Malone & Associates PS and past Trustee, Seattle Community Colleges, WA • Tom Braziunas, Ph. D., eLearning Associate Dean, North Seattle Community College, Seattle Community Colleges, WA • Boyoung Chae, Ph. D., Program Administrator of Open Education and eLearning Research, Washington State Board of Community & Technical Colleges, WA • Stephanie Delaney, JD, Ph. D., Associate Dean for Distance & eLearning, Seattle Central Community College, Seattle Community Colleges, WA • Carey Schroyer, D.C., District Faculty Coordinator (and Tenured Biology Faculty, South Seattle Community College), Seattle Community Colleges, WA 1 TM
    2. 2. TheOpenCourseLibrary: Disruptingthe$200Textbook What this presentation is about… • The problem • The “OCL” project • Open-resource challenges • Strategies to reduce costs • Student reactions / results • The road ahead 2 TM
    3. 3. TheOpenCourseLibrary: Disruptingthe$200Textbook The Problem: The high cost of textbooks has reduced Washington citizens’ access to higher education. •According to the Advisory Committee on Student Financial Assistance, 200,000 qualified students fail to enroll in college each year due to cost •Full-time students spend approximately $1,000 on textbooks every year ($4.6M/yr for the 46,000+ enrollments in English Composition ENGL& 101 alone in Washington State Community and Technical Colleges) •2005 GAO report: College textbook prices have risen at twice the rate of annual inflation over the last two decades 3 TM
    4. 4. TheOpenCourseLibrary: Disruptingthe$200Textbook OCL Project : An initiative to develop affordable digital course materials for Washington State’s community & technical colleges WHO: •SBCTC eLearning and Open Education •Supported by a multi-year $750,000 grant from Bill & Melinda Gates Foundation •Supported by $750,000 from the Washington State Legislature WHAT: • Built as 82 high-enrollment, gatekeeper college courses • Designed and reviewed by CTC faculty members and instructional support teams • Total materials cost to student must be under $30 per course • Free global public use through Creative Commons Licensing WHEN: • First 42 courses released in October 2011 • Second 40 courses will be released March 2013 4 TM
    5. 5. TheOpenCourseLibrary: Disruptingthe$200Textbook Action plan for lowering costs: • Faculty & instructional teams create OER courses • Courses are peer-reviewed using Quality Matters • Courses are openly licensed via Creative Commons • Faculty colleagues accept utility of these OERs • Content is adopted widely in whole or in part • Content revised by adopters as fits their teaching • Faculty provide constructive feedback so OERs see continuous quality improvement & updating 5 TB
    6. 6. TheOpenCourseLibrary: Disruptingthe$200Textbook Action plan for increasing student success •Students have ready access to course materials before & during their courses (no delays in receiving textbooks) •Students experience better grades, completion rates and satisfaction with their learning through courses built by teams consisting of faculty, instructional designers, e-learning specialists, librarians & cultural diversity experts •Students benefit from currency of content (commercial textbooks become outdated quickly) •Students develop information literacy skills through use of the Internet to access, research & evaluate many sources of data •Students improve their technical literacy through skills learned in using educational technologies 6 TB
    7. 7. TheOpenCourseLibrary: Disruptingthe$200Textbook The Challenges (Mis)perceptions by potential adopters: •“Not invented here” means “does not fit” with teaching style or program content •Administrators want to dictate homogeneity and/or replace faculty with technology •“Open” educational resources are below college levels & of questionable quality •Adoption is “all” or “nothing” with content being replaced by a “generic classroom in a box” • “Another passing fad” – this perspective (expressed at a faculty focus group) is likely to be heard less & less 7 TB
    8. 8. TheOpenCourseLibrary: Disruptingthe$200Textbook The Challenges Legitimate concerns of seasoned online faculty: •“Already invented here” – why change something that is already working for students and instructor? •“Where’s the beef?” – where are the data proving that student success rates will increase? •“Textbooks synthesize & organize” – Students learn better when course materials and activities are clearly designed and aligned •“It’s a great first draft” – but time-consuming revision is required before each specific adoption & much of OCL still depends on proprietary materials •“Common” courses are not so “common” – OCL spotlighted heterogeneity in content & outcomes within the system & even within districts 8 TB
    9. 9. TheOpenCourseLibrary: Disruptingthe$200Textbook Data on dollars – baseline savings: “Show them the money!” – How much will our students save? 9 TB
    10. 10. TheOpenCourseLibrary: Disruptingthe$200Textbook Successes “in the commercial world”: District-wide Barnes & Noble bookstores Savings at the register over the last two academic years $1,304,728 •Student savings by renting textbooks $376,397 (unit rentals nearly tripled) •Student savings by purchasing digital options $ 80,579 •Student savings by purchasing used textbooks $847,752 Data from Lori Schmit, Regional Manager, Barnes & Noble 10 TB
    11. 11. TheOpenCourseLibrary: Disruptingthe$200Textbook Hopeful Strategies for Faculty: Educate faculty adopters on “whole” and “piecemeal” options •Create venues for developers and adopters to share experiences, insights &tips with colleagues • “Leading from the Classroom” is an example of a successful trustee initiative • Conduct campus-by-campus focus groups to bring developers together to debrief • Build OER presentations into “Sharing Days” and “Faculty Institutes” •Join national consortia such as the CCCOER -- “Community College Consortium for Open Educational Resources” (http://oerconsortium.org) •Create templates to assist the collaboration of faculty and librarians to adopt/adapt appropriate OERs (http://sccopenaccess.pbworks.com/) •Produce up-to-date checklists on peer-reviewed sources of OERs for adopters •Integrate OER into all relevant trainings so that it becomes something natural for faculty to consider. 11 SD
    12. 12. TheOpenCourseLibrary: Disruptingthe$200Textbook More Hopeful Strategies for Faculty: Work with the strongest “critics” to address (and resolve!) key concerns Educate faculty designers on creating OPEN content •Publicize available online tutorials and guides to using “Creative Commons” to grant copyright permissions to share your work (http://creativecommons.org/licenses) •Provide training in the use of Quality Matters standards to produce effectively designed course content and activities. Encourage Faculty Course Reviews •Department or eLearning sponsorships of faculty peer reviews. •Use a Quality Matters peer review model for reviewers to follow for reviewing content • Include standards on “ease of adoption” and space to share practical suggestions for adopting specific OER material 12 SD
    13. 13. TheOpenCourseLibrary: Disruptingthe$200Textbook Strategies that have not worked: •If we build it, they will come – Simply having affordable resources built by system colleagues is not enough to get faculty to adopt •Expectation of rapid adoption – OER work will take time to bear fruit. Doubters and true believers are both constrained by the time limitations of full workloads •Faculty stipends alone – It is NOT about the money or workload but about student success. Seasoned online faculty turned down $2500 to adopt OCL materials for a variety of pedagogical and logistical reasons (paraphrased below) 13 SD
    14. 14. TheOpenCourseLibrary: Disruptingthe$200Textbook Student Feedback: 14 SD
    15. 15. TheOpenCourseLibrary: Disruptingthe$200Textbook “OCL” reactions/ results Student Comments -- Pro: •I loved that we didn't have a text book. We were able to get different types of readings from different authors. Also, we didn't have to spread money, •I found that articles are so much more in depth about the real world. As opposed to textbooks that can be very general. Good work on the interesting, informative articles plus supplemental reading is nice and visual. •i am happy i got all the materials that we read for this course on the internet because i did not spend money to buy book which is expensive , how ever if there is not alternetive , i do not mind to buy book to study to my cource since it is important. •I love not having text books because books are large and having everything I need at my fingertips is convenient. •I think it is great that we don't have to buy a text book. The only time I really had to print out the readings was when I planned on doing them outside my home. I think it's more eco-friendly. Something we learned a lot about this quarter. 15 SD
    16. 16. TheOpenCourseLibrary: Disruptingthe$200Textbook “OCL” reactions/ results Student Comments -- Con: •I prefer to buy text book. The students came from different community and country and we have different style of reading system. So for me I love to use book. •I seem to retain information better reading from printed text. I like the idea not having to purchase a book. However it is spendy if I want to print them out so if there was an option to pick up the printed package that would be nice also. I just think reading from printed text is better for our motor skills and I believe we retain the information longer and better through written text. This is because we can feel and touch the paper or book the words are solid and in the physical form. Its hard to explain. •Only at King County library systems you can print off 75 pages black and white per week. That is the only way i was able to print for free. If someone did not tell me this helpful information i would of paid an arm and a leg for ink to print at home. •As selected above I really wish I had a text book! I like the idea of not having to purchase the book however to me I think that having what I need at my fingertips is worth the money. I enjoyed the readings this week. It opened my eyes to a lot of things I did not know. 16 SD
    17. 17. TheOpenCourseLibrary: SuccessinBiology100 • Biology 100 -Survey of Biology • Non Majors Lab Science Class • Currently being piloted at SSCC. • OCL Course Highlights: • SME Review of Course Materials Very Positive • 100% of Reviewers supported textbook choice and course material developed • OER Textbook: Biology Basics • CK-12: Modified text • Cost to Students: Free • Downloadable in PDF, tablet, kindle, android, etc. • OER Labs: Instructor Packet • Cost to Students: Free • Combination of bench labs and interactive online labs (require internet connection for completion). 17
    18. 18. TheOpenCourseLibrary: Biol100ComparingOutcomes Activity Fall 2011: Non-OCL Content Fall 2012: OCL Content Textbook Biology For a Changing World – Scientific American •Book: ~$100.00 •Etext: ~$50.00 Biology Basics – CK-12 Flexbook edited by C. Schroyer •Book: PDF $0 •Etext: $0 Lab Manual Instructor Compiled: $0 Instructor Compiled: $0 Lab Quiz 1 Average 77% 78% Lab Quiz 2 Average 82% 82% Test 1 Average 75% 73% Test 2 Average 72% 71% Lab Report 1 89% 88% 10th Day Enrollment 84% 96% Course Completion 85% 83% (based on current grades) Student Failure Rate 16.5% ~10%(based on current grade) 18
    19. 19. Biology100:StudentCommentsusingOCLContent • Loved free textbook. • The textbook was easy to access, available in a variety of forms. • Labs were fun and well explained. • Lots of really helpful videos and animations embedded in the textbook. • Chapter 1: Overview of the Scientific Method (hip hop/rap version) • Chapter 1: The Evolution of Homer Simpson (Cartoon Animation) • Chapter 2: Sugar and Biofuels (University Interview) • Chapter 3: Introduction to the Cell (Video Lecture) • Chapter 8: Video Animation Genetic Dissorders - CF, Tay Sachs, Etc. 19
    20. 20. TheOpenCourseLibrary:BiologyMajorsSeries 211,212,213–LessSuccesswithOERMaterials • Biology Series Majors Textbook Challenges using OER: • 3 Quarter Series, Quality of Content, Limited Availability of Complete Majors Level Textbooks • Team of 5 experienced biology instructors spent ~6 months reviewing available OER resources: • The team WANTED to find OER resources, we looked at everything we could find. • 2 OER textbooks were chosen for each class to satisfy the OCL requirements (however, the team expressed reservations about the chosen texts). • 100% of external reviewers (SMEs) from multiple institutions rejected the OER textbooks chosen for all 3 courses: • Reasons given for rejection of the OER textbooks chosen: Information was not current, information was too simplified, information was not complete. • Reality Check: Openstax (OER) Publisher response to questions about their Biology Major’s textbook (email 6/11/12): • “Until we work through that process, I don't know if you would find us comparable to Freeman and/or Campbell....probably not, (truthfully, given our budget, you will never find us equal to those books. They have 2-3x the budget and years of experience refining their art....we will, however, be very good and accurate.)” • Solution: Required (non-OER) Textbook available in ebook version for $83.99 (Coursesmart). • If a student completes the 3 quarter series, the book is less than $30.00/quarter. • Continue to review new materials, as OER resources continue to be developed, more options will become available. 20
    21. 21. TheOpenCourseLibrary: Disruptingthe$200Textbook The Road Ahead • Timeline • Ongoing research • Strategic implementation plan 21 TM
    22. 22. TheOpenCourseLibrary: Disruptingthe$200Textbook Progress Phase 1 Phase 2 Adoption 22 BC Winter 2012 DEVEOP COURSES Spring 2012 DEVELOP COURSES Fall 2012 PILOT COURSES Winter 2013 REVISE COURSES Spring 2013 RELEASE ALL COURSES Summer 2010 DEVELOP COURSES Fall 2010 DEVELOP COURSES Winter 2011 PILOT COURSES Spring 2011 REVISE COURSES October 2011 RELEASE 42 COURSEs Ongoing
    23. 23. Our CTCs--National Leaders WA colleges are taking measures to reduce student textbook costs. Examples: •Community Colleges of Spokane Foundation funded a three-year project to increase use of open resources. •Green River Community College math department adopted OCL texts for their students. Approximately 1740 students enrolled in those courses, saving students $139,200. •During Fall2012 and Winter 2013, Tacoma Community College faculty adopted open educational materials including OCL $100,000 •“Colleges are appointing OER specialists to manage their OER initiatives (Tacoma Community College, Clover Park Technical Colleges, and Community Colleges of Spokane) •AirWashington content will be shared on OCL. •System librarians are creating a database of open information literacy materials. 23
    24. 24. TheOpenCourseLibrary: Disruptingthe$200Textbook Uses of OCL nationally • Gates-funded Kaleidoscope Projecthttp://www.project- kaleidoscope.org/ • Saylor Foundation free online courseshttp://saylor.org • Canvas.net free MOOC http://canvas.net • Scottsdale Community College (math) • Connexions http://cnx.org • Merlot http://www.merlot.org • 85 media mentions worldwide • 50,000 visits to opencourselibrary.org http://opencourselirary.org 24 BC
    25. 25. Ongoing State-Wide Research 1.Investigating the adoption of Open Course Library (OCL) courses within the WA college system. • How and to what extent are open course materials being shared and used? • What are the barriers or keys to the successful adoption of open course materials? 25 BC TheOpenCourseLibrary: Disruptingthe$200Textbook
    26. 26. PreliminaryfindingsfromongoingOCLstudy • 53% faculty reported that they had a chance to review Open Course Library contents. • 23% faculty reported that they used or adopted the contents in their courses. • The participants enjoyed many aspects of OCL course materials including (1) high quality course content, (2) a variety of well-made resources, and (3) low-cost textbook. • Among the participants who indicated that they have not used OCL materials, 45% rated the quality of the overall course contents either very good or excellent. 26 BC
    27. 27. 27 BC PreliminaryfindingsfromongoingOCLstudy
    28. 28. 28 BC PreliminaryfindingsfromongoingOCLstudy
    29. 29. TheOpenCourseLibrary: Disruptingthe$200Textbook Strategic Implementation Plan for OCL Adoption “Diffusion is the process by which an innovation is communicated through certain channels over time among the members of a social system.” from Rogers Model for the adoption and diffusion of innovations 1.Build Online State-wide OER HUB 2.Organize OER Advisory Group 3.Provide OER Hands-On Workshop 4.Build a larger OER community 29 BC
    30. 30. TheOpenCourseLibrary: Disruptingthe$200Textbook Questions Answers •Our contact information: Tom Malone: tmalone@malonelegal.com Tom Braziunas: tom.braziunas@seattlecolleges.edu Boyoung Chae: bchae@sbctc.edu Stephanie Delaney: stephanie.delaney@seattlecolleges.edu Carey Schroyer: carey.schroyer@seattlecolleges.edu URL of this slideshow: http://bit.ly/WlErIY 30 TM

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