Link building webinar

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4 link building methods using inbound marketing techniques.

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Link building webinar

  1. 1. Link Building Webinar<br />
  2. 2.
  3. 3. First and Foremost<br />Google ranks web PAGES not web sites<br />Each web PAGE can rank for its own group of keywords<br />
  4. 4. If you were a search engine…<br />What would you look at to determine relevancy?<br />What you say about yourself<br />What others say about you<br />
  5. 5. What others say about you<br />
  6. 6. In a World w/o Search Engines<br />Link Portfolio<br />
  7. 7. Varied Anchor Text<br />Ping Pong Skills<br />www.pingpongskills.com<br />Ping pong tables<br />Ping pong paddles<br />Ping pong balls<br />Click here<br />Website<br />Images<br />Etc.<br />
  8. 8. Deep Links<br />
  9. 9. Unique Linking Domains<br />
  10. 10. Get Organized<br />Follow your map<br />
  11. 11. 4 Link Building Methods<br />
  12. 12. Press Releases<br />Newsworthy topics<br />Write to attract attention and interest of a real journalist<br />Submit to PRWeb.com<br />No more than 1 link <br />per every 100 words<br />
  13. 13. Guest Posting<br />Search in Google blog search<br />Keyword phrase “guest post”<br />Keyword phrase “guest writer”<br />Keyword phrase “guest author”<br />Keyword phrase “guest contributor”<br />Keyword phrase “guest blogger”<br />
  14. 14. Guest Posting<br />Write great content that fits that particular blog’s style<br />Contact blog owner<br />Usually 1-3 links<br />
  15. 15. Guest Posting<br />4 great sites<br />http://www.healthcarecommunication.com/Main/SubmitNews.aspx<br />http://makezine.com/submissions.csp<br />http://www.businessblogshub.com/<br />http://contributor.yahoo.com/signup.html<br />
  16. 16. Blog Giveaways<br />Find a blog with a targeted audience<br />Google blog search<br />Look for one with giveaway/contest experience<br />Mommy bloggers<br />Contact blogger<br />Give product away to<br /> lucky reader(s)<br />
  17. 17. Blog Commenting<br />Find industry leader blog<br />Thousands of readers<br />Target audience<br />Make comments on blog<br /> posts regularly<br />Contribute to conversation<br />Your name will be the link<br />
  18. 18. Questions?<br />Contact Info<br />Twitter: @boydnorwood<br />Email: boyd@seo.com<br />

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