Student Poster: Creating A Positive Social Media Presence

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From Peter Rondy, social media intern with WVU Department of Communication Studies:

"My poster presents the four platforms that I worked with this semester; the department website, Facebook, Pinterest, and Twitter. I arranged the four platforms into a Venn diagram to show how all my work overlapped, connected, and built upon each other. In order to create a positive social media presence I needed to use all four of these platforms effectively. The Venn diagram shows how each platform linked to each other and ultimately centered around the department website, because that was the center stone of all my work. When all is said and done, the Department of Communication Studies is a educational community dedicated to excellence in teaching, research, and service. I dedicated each platform to a tier of social media to show how each platform contributed to creating conversation about WVU’s Department of Communication Studies. These tiers connect, overlap, and build upon each much like a Venn diagram. Each platform is assigned to a tier.

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Student Poster: Creating A Positive Social Media Presence

  1. 1. Creating A Positive Social Media PresenceWVU’s Department of Communication Studies For the last three months I worked for WVU’s Department ofCommunication Studies as a Digital and Social Media Specialist. Inthis position I held several responsibilities and job roles, such as:• Designing, executing an editorial calendar of planned commu-nications via digital media,• creating “sticky content” for delivery through appropriate digi-tal media platforms as specified by the editorial calendar,• drafting press releases for submission to local media, including on-campus media outlets and press offices,• creating multimedia content for distribution through Depart-ment YouTube and SlideShare accounts,• identifying unique opportunities to incorporate Department-re-lated news and interests into ongoing campus and regionalevents. I had four main platforms that I was largely responsible for;Facebook,Twitter, Pinterest, and the Department of Communi-cation Studies website. Using these four platforms as my tools, Iprovided the department with various services such as promotingevents sponsored by the department and the its affiliated Frater-nity, Lambda Pi Eta, provided live coverage for the department’sevents, conveyed important information to members of the depart-ment and ‘followers’ of the department, and portrayed the depart-ment in a positive manner such that it would encourage more peo-ple to become involved with the department. My main objective in the work I did for the department wasto create and maintain a positive social media presence.This wasdone in several different ways but they all revolved all the fourtiers of social media:• Education• Collaboration• Communication• EntertainmentAbout MyInternship About My Poster My poster presents the four platforms that I worked with thissemster; the department website, Facebook, Pinterest, and Twitter.I arranged the four platforms into a Venn diagram to show how allmy work overlapped, connected, and built upon each other. In or-der to create a positive social media presence I needed to use allfour of these platforms effectively. The Venn diagram shows how each platform linked to eachother and ultimately centered around the department website,because that was the center stone of all my work.When all is saidand done, the Department of Communication Studies is a educa-tional community dedicated to excellence in teaching, research,and service. I dedicated each platform to a tier of social media to showhow each platform contributed to creating conversation aboutWVU’s Department of Communication Studies.These tiers con-nect, overlap, and build upon each much like a Venn diagram.Each platform is assigned to a tier.• The department website -- Education• Facebook -- Collaboration• Twitter -- Communication• Pinterest -- EntertainmentPeter Rondy,Digital and Social Media Specialist for WVU’s Department ofCommunication Studies The department website was about theeducational experience available to all mem-bers of the community. Each member had adifferent experience and job was to gathertheir experience and make it relatable for oth-ers.To do this, I contacted various membersin the community, professors and differenttypes of students, to gather information aboutthem and write spotlights on them, highlight-ing their own experience. My job was to makethese experiences available to others.Thesespotlights showed that the department wasfull of real and fun but hardworking people,who are dedicated to passionate teaching andresearch, but still people you could get alongand relate with. I created several of these profiles forundergraduate students, graduate students,faculty, and alumni. Every week I rotated twoprofiles out, so each profile stayed up forabout a month.This was to keep the contentfresh without changing it too frequently. The department website was the centerstone for my work. Even though I worked withTwitter, Pinterest, and Facebook. Everythinglinked back to the department website andfrom the website visitors could easily accessanyone of the three platforms. Facebook provided a means to collaborate withother members of the community, which includedpeople in the Department of Communication Studies,people in groups associated with the department likeLambda Pi Eta, and other people interested in the de-partment. Facebook was used as a collaboration tool be-cause anyone who was a member could post on thepage and everyone respond, comment, or reply to it.Pictures from events hosted by the department wereposted here and people could go like, share, commenton, or use them.The activity on this page was keptsteady mostly due to the fact that different memberswere posting at different times about different subjectsand events. Whenever there was a reason to celebrate or toremember someone, Facebook was the place for it tobe posted.Whether it was for a successful dissertationor the passing of influential member of the communi-ty, it was posted on Facebook. It was in these momentswhen the sense of community was strongest and withcommunity comes collaboration.The stronger the com-munity, the stronger the collaboration. Twitter provided a way to directly communicatewith the Communication Studies community and otherinterested parties and a way for them to communicatewith me and the rest of the social media team. In orderto communicate with the community and maintain apositive social media presence through Twitter, I:• Used Twitter to get news out fast and update thecommunity about deadlines, events, and breakingnews about the department and its affiliates.• Used Twitter to engage the community in conversa-tion when doing a live tweet session. An example ofthis can be seen to the left.• Used Twitter to provide live coverage of the depart-ment’s events. During an event, I and/or the otherinterns would send out tweets about what was goingon at that particular moment, highlights, and picturesto the community via the department’s Twitter ac-count. The department’s Pinterest account fea-tures boards for spotlight profiles, memes,research presentations, major events held bythe department, study abroad opportunities,and much more. Pinterest allowed me to linkindividual pictures back to the department’swebsite, Facebook page, and SlideShare. The memes were a great way to use en-tertainment as way to communicate with thedepartment’s audience. Internet memes arefunny, fun to create, and can be easy shared.Combine these features with Pinterest and youget a way to attract people with entertainmentand a way to hold their interest with the abil-ity to link the memes back to the departmentwebsite, Facebook page, or Twitter accountwhere they can continue to learn more aboutthe department and get involved. Other items that posted on Pinterestwere:• Pictures from events,• cover slides from SlideShare research pre-sentations,• study abroad pictures,• spotlight profiles and pictures,• undergraduate advising,• ungergraduate courses.Collaboration andFacebookCommunicationand TwitterEntertainment andPinterest Facebook and Twitter often overlappedand linked together because collaboration in-volves some sort of communication. Facebookwas used as a means to communicate withthe community as well. Facebook posts wereautomatically sent out via Twitter, so items onFacebook could also be used to start conver-sations both on Facebook and TwitterFacebook and Twitter Facebook and Pinterest often overlapped becausethe content that posted on Facebook could easily be usedas a pin on Pinterest, like photos. Once pinned, it couldbe linked back to Facebook, the source (if it was contentfrom outside the department), or back to the Depart-ment’s website. Twitter and Pinterest overlapped because of thecontent that was posted on Facebook also got sent outto Twitter. Since much of the content used for Pinterestcame from Facebook, the same content was availableon Twitter, linking the three platforms together. Facebook offered a way to get peopleinvolved with the department and create agreater sense of community via a social mediaplatform.To accomplish this, I used Facebookto:• create events on the calendar as well asremind the community about those eventsas they approached and invite them to theevent• provide useful information and importantlinks• post albums from events hosted by the de-partment that many members of the commu-nity attended.Facebook and Pinterest Twitter and PinterestEducation and Depart-ment Website To the right you can see an exampleof a live tweet session. I did live tweet ses-sions for events and for classes.This onewas done to promote registration for CommStudies’ classes, specifically Comm 105 (In-tro to Mass Media).

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