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Tennis passport deck web

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Tennis passport deck web

  1. 1. Enrich Media Presents Tennis Passport NYCA Creative PlatformFor Putting Your Tennis Club Center Stage
  2. 2. Enrich Marketing introduced
  3. 3. Enrich Mediais a companybuilt on a simpleidea
  4. 4. We live in a digital world....
  5. 5. Our approach to digital marketing
  6. 6. Multiple-media tactics that lead towardone outcome: marketing that drivesloyalty and purchasePaid Media Engagement with your brandEarned Media Ongoing sustainedOwned Media relationship
  7. 7. We explored 3 areas:1. Your Business Objective2. Consumer mindset3. Consumer online behavior • what are they searching for • what are they experiencing • how does the competition stack-upWhat we found
  8. 8. Fanatic Tennis Junky, knows more than the basic detail, seeking something specialGrooved Tennis Patrons that have a fair understanding and familiarityConsumer Seeking clear and direct answers Very inexperienced and impressionable Reaction and experience in mind
  9. 9. Enrich Primary ResearchOnline Behavior:Search
  10. 10. EnrichWhat is your audience searching for? Tennis lessons Tennis Leagues Tennis adults Indoor Tennis kids tennis The top 20 Tennis Club-relevant search terms drive Tennis lesson QueensTennis lessons nyc Tennis passport will appear in search results for the top 10 search terms After school Tennis Camp Tennis clinics Tennis clubs Clay courts
  11. 11. EnrichWhat is your audience searching for? The top 20 Tennis Club-relevant search terms drive 1,000,000
  12. 12. Enrich Easy Club navigation with flash created slide. Linking each club profile to its official homepage Personalized clubdescriptions and programs -Pro shop -Gyms - Surface
  13. 13. Through our Passport we drive quality traffic to yourBeautiful Product Driven Information
  14. 14. velocidi / Strategic Creative Platform in Digital / DolbySearch: an unprecedented opportunity
  15. 15. Tennis Passport collective marketing will improve overall search visibility and positioning for targeted search terms and display ads Reduce wasteful spending by clubscompeting for the best search positions with little targeting of the audience. Google and Bing increases revenue as tennis clubs compete for top ad space
  16. 16. Through our keyword research we determined the average cost-per-click for Search ads and display ads is $2.30 and the cost of actual conversions were a lot higher. If a web surfer clicks on an ad there is no guarantee that the tennis club will be relevant to theirgeographic location. Our network of affiliated tennis clubs reduces the cost of conversions as these potential customers choose the clubs that actually best suit them, we call this market ranging.
  17. 17. Enrich
  18. 18. EnrichOur Digital Marketing Strategy Digital Display Marketing Social Media Search Engine Marketing
  19. 19. Enrich Our Digital Marketing Strategy Digital Display Marketing Social Media Search Engine Marketing Digital Marketing + Traditional Marketing = Unified MarketingThe metrics for traditional marketing have to do with the size of the audience to whom the ad was shown. It is usually impossible to draw a“straight line” between investment and return on investment. Digital Marketing metrics-display, search, social etc all have to do with actions that users take-like clicking an ad or typing in a search. Our goal is to offer digital solutions to compliment your existing marketing
  20. 20. Measurement
  21. 21. velocidi / Strategic Creative Platform in Digital / Dolby Measuring success Our strategic platform and working through collective marketing will have measurable results, unlike traditional marketing
  22. 22. velocidi / Strategic Creative Platform in Digital / Dolby Measuring success Our strategic platform and working through collective marketing will have measurable results, unlike traditional marketing
  23. 23. velocidi / Strategic Creative Platform in Digital / Dolby Measuring success Our strategic platform and working through collective marketing will have measurable results, unlike traditional marketing •Finding and engaging the audience •Locating and driving online traffic to your website
  24. 24. velocidi / Strategic Creative Platform in Digital / Dolby Measuring success Our strategic platform and working through collective marketing will have measurable results, unlike traditional marketing •Finding and engaging the audience •Stay ahead the competition •Locating and driving online traffic to •Harness the search opportunity your website
  25. 25. velocidi / Strategic Creative Platform in Digital / Dolby Measuring success Our strategic platform and working through collective marketing will have measurable results, unlike traditional marketing Our unified platform and tactics solve for your challenges by: •Finding and engaging the audience •Stay ahead the competition •Locating and driving online traffic to •Harness the search opportunity your website
  26. 26. velocidi / Strategic Creative Platform in Digital / Dolby Measuring success Find & engage the Locate & drive Stay ahead of the Origin audience Traffic competition Harness search Social Community Tennis Audience Website User Intelligence Join Tennis Clubs

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