Twitter for Business Oct 2011

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IRUN & Chamber Presentation on 20 Oct 2011

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  • Of course, twitter and social media in general are just one spoke in the wheel of activities you can use to promote your business and website.(Read list anti-clock from MultiMedia).If you have a good product or service, a high Gross margin and spare capacity, Irun have the tools and experience to deliver:More EnquiriesBetter Conversion RatesHigher Customer RetentionCross-Sell & Up-Sell…A Bigger Return on your Marketing Investment
  • Of course, twitter and social media in general are just one spoke in the wheel of activities you can use to promote your business and website.(Read list anti-clock from MultiMedia).If you have a good product or service, a high Gross margin and spare capacity, Irun have the tools and experience to deliver:More EnquiriesBetter Conversion RatesHigher Customer RetentionCross-Sell & Up-Sell…A Bigger Return on your Marketing Investment
  • Twitter for Business Oct 2011

    1. 1. Twitter For Business – Tools &Strategies for Getting more from it © Peter Lisney and Paul Bourdillon Irun 2011
    2. 2. Today’s Workshop• Attendee Objectives / Challenges• Brand Awareness Through Social Networking• Twitter Power• Why Tweet?• Examples of Business Successes via Twitter• Twitter Etiquette• Strategy - Targeting• Tools• Strategy - Tweets• What Next? © Peter Lisney and Paul Bourdillon Irun 2011
    3. 3. Your objectives• 30 second intro• How are you using Twitter? Beginner / Adv?• What are your challenges so far?• What are your main objectives today? © Peter Lisney and Paul Bourdillon Irun 2011
    4. 4. Context (Blended Marketing) Direct Mail P.R. Field Mktg. Joint Ventures Networking Teleseminars Testing & Exhibitions Measuring & Events Social Print Networking Advertising Social Bookmarking SEO Multi-Media Blogging Website Email Mktg. Optimisation Link Strategy PPC/Banners © Peter Lisney and Paul Bourdillon Irun 2011
    5. 5. What brand name comes to mind when I say ‘hamburger’? © Peter Lisney and Paul Bourdillon Irun 2011
    6. 6. What brand name comes to mind when I say ‘soft drink’? © Peter Lisney and Paul Bourdillon Irun 2011
    7. 7. What brand name comes to mind whenpeople think of your product or service?• Your Name?• Or Your Competitor’s? © Peter Lisney and Paul Bourdillon Irun 2011
    8. 8. Staying Top Of Mind• Social Media can help you or your brand stay ‘top of mind’ with your prospects and customers• Is time spent on social networking a cost or an investment?• It depends on the results © Peter Lisney and Paul Bourdillon Irun 2011
    9. 9. Twitter Power• Twitter Facts August 2011• Is being used as a search engine• Ideal if blog (articles) takes too much time• ‘Google is history, Twitter is now’. Discuss © Peter Lisney and Paul Bourdillon Irun 2011
    10. 10. Why Tweet?• Get to know other local businesses• Learn from others Worldwide• Share your ideas and experience• Find new suppliers• Find new customers (Sales!)• Find new employees• Huge Brands using Twitter• UK Companies on Twitter © Peter Lisney and Paul Bourdillon Irun 2011
    11. 11. IRUN and TwitterCorporate Policy & Strategy• All offices to use Twitter• Corporate Twitter ‘skin’ & naming convention• IRUN Twitter ‘gurus’ © Peter Lisney and Paul Bourdillon Irun 2011
    12. 12. 3 Steps To Twitter Happiness: Start Exchange Build Conversations Information Relationships © Peter Lisney and Paul Bourdillon Irun 2011
    13. 13. Examples of Local Successes• Tweeted about this workshop the other day.• Seen by @CustardBird• Result: Jules Serkin at Pressupgroup saw our tweets called me yesterday and offered me monthly ‘Tips on Internet Marketing’ slot on her new Canterbury Index magazine• And … a free editorial … and an intervirew on Kent Business Radio. © Peter Lisney and Paul Bourdillon Irun 2011
    14. 14. Examples of Business Success• Organic Farmers & Growers © Peter Lisney and Paul Bourdillon Irun 2011
    15. 15. Examples of Local Success• Wedding photographer• £600 booking via Twitter, from a competitor! © Peter Lisney and Paul Bourdillon Irun 2011
    16. 16. Examples of Business Success © Peter Lisney and Paul Bourdillon Irun 2011
    17. 17. The Result… © Peter Lisney and Paul Bourdillon Irun 2011
    18. 18. Examples of Local Success © Peter Lisney and Paul Bourdillon Irun 2011
    19. 19. Social Media - Measuring ROIArticle at B2B Marketing OnlineRecommendations:• Nonfinancial impacts (website traffic)• Financial data (advanced Analytics)• Plot social media activity against sales revenue, transactions, new customers, loyalty data and market research © Peter Lisney and Paul Bourdillon Irun 2011
    20. 20. Step 1 – Create An Account © Peter Lisney and Paul Bourdillon Irun 2011
    21. 21. Step 2 – Find & Make Friends © Peter Lisney and Paul Bourdillon Irun 2011
    22. 22. Find People © Peter Lisney and Paul Bourdillon Irun 2011
    23. 23. Update Your Settings• Your Location• Your URL (Website address)• Your One Line Bio• Don’t ‘Protect my tweets’• Picture• Design © Peter Lisney and Paul Bourdillon Irun 2011
    24. 24. The Jargon• Tweet• Following• Followers• @PeterLisney• RT or Re-Tweet• Reply• Direct Message• Lists• Favorites © Peter Lisney and Paul Bourdillon Irun 2011
    25. 25. Strategy• Set objectives (Business & Marketing objectives)Q: Who are my ideal customers?A: Revisit your P&L --> bottom line – Local clients – National – International – What sector(s) and demographic are they in? © Peter Lisney and Paul Bourdillon Irun 2011
    26. 26. Strategy• Sales and / or other benefits• Landing pages • website • blog • facebook © Peter Lisney and Paul Bourdillon Irun 2011
    27. 27. Finding People & Businesses• Twitter Search (company name or business)• Advanced Twitter Search http://search.twitter.com/advanced• Twello Search (join first)• Geographical searches• Twitter lists• Keyword searches• Hash tags in your tweets © Peter Lisney and Paul Bourdillon Irun 2011
    28. 28. Twitter Lists• Use other people’s lists to find relevant groups of tweeters you may be interested in following• As the number of people you follow grows, create your own lists to group similar people• You can also do this in Tweetdeck & Hootsuite © Peter Lisney and Paul Bourdillon Irun 2011
    29. 29. Dos and Donts• Do – Ask questions – Answer Questions – ReTweet interesting Tweets – Engage• Dont – Try to sell all the time – Be spammy – Be dull – Let Twitter consume you! © Peter Lisney and Paul Bourdillon Irun 2011
    30. 30. Etiquette• http://www.chrisbrogan.com/a-brief-and- informal-twitter-etiquette-guide/• It’s common sense politeness / consideration for others• Any questions about this? © Peter Lisney and Paul Bourdillon Irun 2011
    31. 31. Twitter Tools• SocialOomph• Twollo• Twello• Tweetdeck or Hootsuite• Twitterfeed• Bit.Ly © Peter Lisney and Paul Bourdillon Irun 2011
    32. 32. Socialoomph.com (formerly Tweetlater) © Peter Lisney and Paul Bourdillon Irun 2011
    33. 33. Twollo.comWarning -Make sure you have posted at least 50 Tweets before going heavy on Twollo. © Peter Lisney and Paul Bourdillon Irun 2011
    34. 34. Twellow.com © Peter Lisney and Paul Bourdillon Irun 2011
    35. 35. Tweetdeck.com © Peter Lisney and Paul Bourdillon Irun 2011
    36. 36. Hootsuite.com• Filters tweets using chosen criteria (columns)• Can manage multiple accounts• On multiple social networks• Manage lists• Schedule tweets• Integrates Facebook, LinkedIn etc into one panel. © Peter Lisney and Paul Bourdillon Irun 2011
    37. 37. www.Bit.ly – URL shortener © Peter Lisney and Paul Bourdillon Irun 2011
    38. 38. Other Useful Tools• MrTweet – finds influential Tweeps• Pixelpipe - Publish photos, video, audio, text and files on over 100 online destinations and counting...• Ping.fm - a simple and FREE service that makes updating your social networks a snap! © Peter Lisney and Paul Bourdillon Irun 2011
    39. 39. Tweets• To Sell or Not to Sell?• Services & offerings• Start conversations• Ask questions• Take a few minutes to think about a short- list of questions you might ask © Peter Lisney and Paul Bourdillon Irun 2011
    40. 40. Tweets• Answer questions• Enter conversations, give informed opinions• Don’t be inflammatory• Tweet topical information & events• Special offers & guarantees• Take a few minutes to think about a short- list of topics & events to tweet• TESTIMONIALS! © Peter Lisney and Paul Bourdillon Irun 2011
    41. 41. Business & Marketing Intelligence• Are referreals the best quality leads a business can get? Why?• Is a great testimonial valuable to a business? Why?• Would you like more referrals and testimonials?• Wouldn’t it be good if you had a system that builds into your business a constant stream of referrals and testimonials from happy customers?• Feeds relevant, positive, genuine content into your social media © Peter Lisney and Paul Bourdillon Irun 2011
    42. 42. IRUN Referral System Branded Feedback Cards Helping you to create a stronger brand presence. Integrating referrals ad testimonials into your social media & website © Peter Lisney and Paul Bourdillon Irun 2011
    43. 43. Plan Your Tweets1. Choose Your Preferred Audience2. Decide How Many Tweets You Want to Send Daily3. Decide How Long You Want to Make Your Tweet Plan4. Find the lucrative Keywords to Use on Twitter (Keyword Analysis / Research)5. Choose Different Formats for Your Scheduled Tweets6. Write Your Timeless Tweets7. Choose Your Times8. Schedule Your Tweets © Peter Lisney and Paul Bourdillon Irun 2011
    44. 44. Draft Tweet Plan• Regular tweets (schedule)• Periodic tweets• Testimonials• Retweets• Topical / interest tweets• Events etc• Blog posts• Services & offerings• Offers & guarantees• http://bit.ly/aHo8t2 © Peter Lisney and Paul Bourdillon Irun 2011
    45. 45. What else should you be doing? © Peter Lisney and Paul Bourdillon Irun 2011
    46. 46. Linkedin.com – professional relationships © Peter Lisney and Paul Bourdillon Irun 2011
    47. 47. Ecademy.com – good for search engines © Peter Lisney and Paul Bourdillon Irun 2011
    48. 48. BoB – Best Networking Format• It combines the best features of all the other networking organisations• It is professional, business-focussed, friendly, enjoyable, promotes your business, regular, not too regular, affordable, excellent web presence, structured but not too strict.• If you’d like an invitation to visit (Canterbury, Ashford, Maidstone, or other areas), let me know. © Peter Lisney and Paul Bourdillon Irun 2011
    49. 49. Start a Blog – Wordpress.com © Peter Lisney and Paul Bourdillon Irun 2011
    50. 50. Facebook page for fans © Peter Lisney and Paul Bourdillon Irun 2011
    51. 51. FaceBook page for fans © Peter Lisney and Paul Bourdillon Irun 2011
    52. 52. What Next?• Let us know your email address now so we can send you this presentation & links• Register for your chosen tools to try out• Email us back with your Twitter username• We’ll email a list of everyones Twitter usernames in a few days time so you and future Kent workshop attendees can follow each other• Contact IRUN for further support © Peter Lisney and Paul Bourdillon Irun 2011
    53. 53. A Bit About Irun• Business development specialists who take the complexity & pain out of Internet Marketing, harnessing it to grow your business. How? – Business Website Design – Search Engine Marketing & Optimisation – Customer Databases & Email Marketing – Social Media Marketing – Referral System (collects Feedback, Testimonials & Referrals) – Ongoing Web Management• Clients large and small UK wide including Holiday Inn Express, Abacus Accountants and Thames Water• Service Guaranteed © Peter Lisney and Paul Bourdillon Irun 2011
    54. 54. Summary (Blended Optimisation) Direct Mail P.R. Field Mktg. Joint Ventures Networking Teleseminars Testing & Exhibitions Measuring & Events Social Print Networking Advertising Social Bookmarking SEO Multi-Media Blogging Website Email Mktg. Optimisation Link Strategy PPC/Banners © Peter Lisney and Paul Bourdillon Irun 2011
    55. 55. A Bit About IrunOffers for today• One to one, 60 minute Internet marketing clinic. Normally £120. Offer £90 (ex vat)• Develop and manage your Social Media account(s). Normally £250 per month. Offer £199 per month (ex vat)• Or if your website needs an overhaul arrange an appointment with one of our team © Peter Lisney and Paul Bourdillon Irun 2011
    56. 56. Testimonials © Peter Lisney and Paul Bourdillon Irun 2011
    57. 57. Any Questions? © Peter Lisney and Paul Bourdillon Irun 2011

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