Twitter For Business – Tools & Strategies for Getting more from it<br />
P.R.<br />Direct Mail<br />Joint Ventures<br />Field Mktg.<br />Teleseminars<br />Networking<br />Exhibitions<br /> & Even...
Today’s Workshop<br />Brand Awareness Through Social Networking<br />Twitter Power<br />Why Tweet? Attendee Objectives / C...
What brand name comes to mind when I say ‘hamburger’?<br />
What brand name comes to mind when I say ‘soft drink’?<br />
What brand name comes to mind when people think of your product or service?<br />Your Name?<br />Or Your Competitor’s?<br />
Staying Top Of Mind<br />Social Media can help you or your brand stay ‘top of mind’ with your prospects and customers<br /...
Twitter Power<br />900% increase in users over past year<br />Social Media Revolution Video <br />Is being used as a searc...
Why Tweet?<br />Get to know other local businesses<br />Learn from others Worldwide<br />Share your ideas and experience<b...
Your objectives<br />60 second intro<br />How are you using Twitter?<br />What are your challenges so far?<br />What are y...
IRUN and Twitter<br />Corporate Policy & Strategy<br />All offices to use Twitter<br />Corporate Twitter ‘skin’ & naming c...
3 Steps To Twitter Happiness:<br />
Examples of Local Successes<br />Found out about Medway Council tender for large-scale web project via Twitter<br />Got in...
Examples of Local Successes<br />Organic Farmers & Growers<br />
Examples of Local Successes<br />Maidstone Symphony Orchestra<br />
Examples of Local Successes<br />
Examples of Local Success<br />Wedding photographer<br />£600 booking via Twitter, from a competitor!<br />
Examples of Local Success<br />
The Result…<br />
Examples of Local Success<br />
Examples of Local Success<br />
Social Media - Measuring ROI<br />Article at B2B Marketing Online<br />Recommendations:<br />Nonfinancial impacts (website...
Strategy<br />Set objectives (Business & Marketing objectives)<br />Q: Who are my ideal customers?<br />A: Revisit your P&...
Strategy<br /><ul><li>Sales and / or other benefits
Landing pages
website
blog
facebook</li></li></ul><li>Finding People & Businesses<br />Twitter Search (company name or business)<br />Advanced Twitte...
Twitter Lists<br />Use other people’s lists to find relevant groups of tweeters you may be interested in following<br />As...
Do's and Don'ts<br /><ul><li>Do
Ask questions
Answer Questions
ReTweet interesting Tweets
Engage
Don't
Try to sell all the time
Be spammy
Be dull
Let Twitter consume you!</li></li></ul><li>Etiquette<br />http://www.chrisbrogan.com/a-brief-and-informal-twitter-etiquett...
Twitter Tools<br />SocialOomph<br />Twollo<br />Twello<br />Tweetdeck or Hootsuite<br />Twitterfeed<br />Bit.Ly<br />
Socialoomph.com (formerly Tweetlater)<br />
Twollo.com<br />Warning -Make sure you have posted at least 50 Tweets before going heavy on Twollo.<br />
Twellow.com<br />
Tweetdeck.com<br />
Hootsuite.com<br />Filters tweets using chosen criteria (columns)<br />Can manage multiple accounts<br />On multiple socia...
Twitterfeed.com (for advanced users)<br />Feeds your blog posts directly into Twitter<br />
www.Bit.ly – URL shortener<br />
Other Useful Tools<br />MrTweet – finds influential Tweeps<br />Pixelpipe - Publish photos, video, audio, text and files o...
Tweets<br />To Sell or Not to Sell?<br />Services & offerings<br />Start conversations<br />Ask questions<br />Take a few ...
Tweets<br />Answer  questions<br />Enter conversations, give informed opinions<br />Don’t be inflammatory<br />Tweet topic...
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Twitter for business - Advanced June2010

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Some tips, tools and strategies for getting more out of your Twitter time and resources.

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  • Of course, twitter and social media in general are just one spoke in the wheel of activities you can use to promote your business and website.(Read list anti-clock from MultiMedia).If you have a good product or service, a high Gross margin and spare capacity, Irun have the tools and experience to deliver:More EnquiriesBetter Conversion RatesHigher Customer RetentionCross-Sell &amp; Up-Sell…A Bigger Return on your Marketing Investment
  • Of course, twitter and social media in general are just one spoke in the wheel of activities you can use to promote your business and website.(Read list anti-clock from MultiMedia).If you have a good product or service, a high Gross margin and spare capacity, Irun have the tools and experience to deliver:More EnquiriesBetter Conversion RatesHigher Customer RetentionCross-Sell &amp; Up-Sell…A Bigger Return on your Marketing Investment
  • Twitter for business - Advanced June2010

    1. 1.
    2. 2. Twitter For Business – Tools & Strategies for Getting more from it<br />
    3. 3. P.R.<br />Direct Mail<br />Joint Ventures<br />Field Mktg.<br />Teleseminars<br />Networking<br />Exhibitions<br /> & Events<br />Testing &<br />Measuring<br />Social<br />Networking<br />Print<br />Advertising<br />Social<br />Bookmarking<br />SEO<br />Multi-Media<br />Blogging<br />Email Mktg.<br />Website<br />Optimisation<br />Link Strategy<br />PPC/Banners<br />Summary (Blended Optimisation)<br />
    4. 4. Today’s Workshop<br />Brand Awareness Through Social Networking<br />Twitter Power<br />Why Tweet? Attendee Objectives / Challenges<br />Examples of Business Successes via Twitter<br />Twitter Etiquette<br />Strategy - Targeting<br />Tools<br />Strategy - Tweets<br />What Next?<br />
    5. 5. What brand name comes to mind when I say ‘hamburger’?<br />
    6. 6. What brand name comes to mind when I say ‘soft drink’?<br />
    7. 7. What brand name comes to mind when people think of your product or service?<br />Your Name?<br />Or Your Competitor’s?<br />
    8. 8. Staying Top Of Mind<br />Social Media can help you or your brand stay ‘top of mind’ with your prospects and customers<br />Is time spent on social networking a cost or an investment? <br />It depends on the results<br />
    9. 9. Twitter Power<br />900% increase in users over past year<br />Social Media Revolution Video <br />Is being used as a search engine<br />Ideal if blog seems too much like hard work<br />‘Google is history, Twitter is now’. Discuss<br />
    10. 10. Why Tweet?<br />Get to know other local businesses<br />Learn from others Worldwide<br />Share your ideas and experience<br />Find new suppliers<br />Find new customers (Sales!)<br />Find new employees<br />Huge Brands using Twitter<br />UK Companies on Twitter<br />
    11. 11. Your objectives<br />60 second intro<br />How are you using Twitter?<br />What are your challenges so far?<br />What are your main objectives today?<br />
    12. 12. IRUN and Twitter<br />Corporate Policy & Strategy<br />All offices to use Twitter<br />Corporate Twitter ‘skin’ & naming convention<br />IRUN Twitter ‘gurus’<br />
    13. 13. 3 Steps To Twitter Happiness:<br />
    14. 14. Examples of Local Successes<br />Found out about Medway Council tender for large-scale web project via Twitter<br />Got involved in launching and running 4Networking Canterbury via Twitter<br />Now become the Area Leader responsible for launching Ashford & 2 other groups<br />Found new Virtual PA for IRUN via Twitter<br />IRUN has gained local clients around the country via Twitter (e.g. Fallowfields Hotel).<br />IRUN Barnsley appointed as a local business advisor through Twitter contacts, and granted £17K funding for 10 new clients.<br />
    15. 15. Examples of Local Successes<br />Organic Farmers & Growers<br />
    16. 16. Examples of Local Successes<br />Maidstone Symphony Orchestra<br />
    17. 17. Examples of Local Successes<br />
    18. 18. Examples of Local Success<br />Wedding photographer<br />£600 booking via Twitter, from a competitor!<br />
    19. 19. Examples of Local Success<br />
    20. 20. The Result…<br />
    21. 21. Examples of Local Success<br />
    22. 22. Examples of Local Success<br />
    23. 23. Social Media - Measuring ROI<br />Article at B2B Marketing Online<br />Recommendations:<br />Nonfinancial impacts (website traffic)<br />Financial data (advanced Analytics)<br />Plot social media activity against sales revenue, transactions, new customers, loyalty data and market research <br />
    24. 24. Strategy<br />Set objectives (Business & Marketing objectives)<br />Q: Who are my ideal customers?<br />A: Revisit your P&L --> bottom line<br />Local clients<br />National<br />International<br />
    25. 25. Strategy<br /><ul><li>Sales and / or other benefits
    26. 26. Landing pages
    27. 27. website
    28. 28. blog
    29. 29. facebook</li></li></ul><li>Finding People & Businesses<br />Twitter Search (company name or business)<br />Advanced Twitter Search http://search.twitter.com/advanced<br />Twello Search (join first)<br />Geographical searches<br />Twitter lists<br />Keyword searches<br />Hash tags in your tweets<br />
    30. 30. Twitter Lists<br />Use other people’s lists to find relevant groups of tweeters you may be interested in following<br />As the number of people you follow grows, create your own lists to group similar people<br />You can also do this in Tweetdeck & Hootsuite<br />
    31. 31. Do's and Don'ts<br /><ul><li>Do
    32. 32. Ask questions
    33. 33. Answer Questions
    34. 34. ReTweet interesting Tweets
    35. 35. Engage
    36. 36. Don't
    37. 37. Try to sell all the time
    38. 38. Be spammy
    39. 39. Be dull
    40. 40. Let Twitter consume you!</li></li></ul><li>Etiquette<br />http://www.chrisbrogan.com/a-brief-and-informal-twitter-etiquette-guide/<br />It’s common sense politeness / consideration for others<br />Any questions about this?<br />
    41. 41. Twitter Tools<br />SocialOomph<br />Twollo<br />Twello<br />Tweetdeck or Hootsuite<br />Twitterfeed<br />Bit.Ly<br />
    42. 42. Socialoomph.com (formerly Tweetlater)<br />
    43. 43. Twollo.com<br />Warning -Make sure you have posted at least 50 Tweets before going heavy on Twollo.<br />
    44. 44. Twellow.com<br />
    45. 45. Tweetdeck.com<br />
    46. 46. Hootsuite.com<br />Filters tweets using chosen criteria (columns)<br />Can manage multiple accounts<br />On multiple social networks<br />Manage lists<br />Schedule tweets<br />Integrates Facebook, LinkedIn etc into one panel.<br />
    47. 47. Twitterfeed.com (for advanced users)<br />Feeds your blog posts directly into Twitter<br />
    48. 48. www.Bit.ly – URL shortener<br />
    49. 49. Other Useful Tools<br />MrTweet – finds influential Tweeps<br />Pixelpipe - Publish photos, video, audio, text and files on over 100 online destinations and counting...<br />Ping.fm - a simple and FREE service that makes updating your social networks a snap!<br />
    50. 50. Tweets<br />To Sell or Not to Sell?<br />Services & offerings<br />Start conversations<br />Ask questions<br />Take a few minutes to think about a short-list of questions you might ask<br />
    51. 51. Tweets<br />Answer questions<br />Enter conversations, give informed opinions<br />Don’t be inflammatory<br />Tweet topical information & events<br />Special offers & guarantees<br />Take a few minutes to think about a short-list of topics & events to tweet<br />
    52. 52. Plan Your Tweets<br />Choose Your Preferred Audience<br />Decide How Many Tweets You Want to Send Daily<br />Decide How Long You Want to Make Your Tweet Plan<br />Find the Keywords You Want to Use on Twitter (Keyword Analysis / Research)<br />Choose Different Formats for Your Scheduled Tweets<br />Write Your Timeless Tweets<br />Choose Your Times<br />Schedule Your Tweets<br />
    53. 53. Draft Tweet Plan<br /><ul><li> Regular tweets (schedule)
    54. 54. Periodic tweets
    55. 55. Retweets
    56. 56. Topical / interest tweets
    57. 57. Events etc
    58. 58. Blog posts
    59. 59. Services & offerings
    60. 60. Offers & guarantees
    61. 61. http://bit.ly/aHo8t2</li></li></ul><li>What else should you be doing?<br />
    62. 62. Linkedin.com – professional relationships<br />
    63. 63. Ecademy.com – good for search engines<br />
    64. 64. 4Networking.biz – good regionally<br />
    65. 65. Start a Blog – Wordpress.com<br />
    66. 66. Facebook page for fans<br />
    67. 67. FaceBook page for fans<br />
    68. 68. What Next?<br />Let us know your email address now so we can send you this presentation & links<br />Register for your chosen tools to try out<br />Email us back with your Twitter username<br />We’ll email a list of everyone's Twitter usernames in a few days time so you and future Kent workshop attendees can follow each other<br />Contact IRUN for further support<br />
    69. 69. P.R.<br />Direct Mail<br />Joint Ventures<br />Field Mktg.<br />Teleseminars<br />Networking<br />Exhibitions<br /> & Events<br />Testing &<br />Measuring<br />Social<br />Networking<br />Print<br />Advertising<br />Social<br />Bookmarking<br />SEO<br />Multi-Media<br />Blogging<br />Email Mktg.<br />Website<br />Optimisation<br />Link Strategy<br />PPC/Banners<br />Summary (Blended Optimisation)<br />
    70. 70. A Bit About Irun<br />Business development specialists who use the Internet & other marketing to grow businesses<br />Clients large and small UK wide including Holiday Inn Express, Abacus Accountants and Thames Water<br />One to one, 40 minute Internet marketing clinic. Normally £90. Offer £60 (ex vat)<br />Offers<br />Develop and manage your Twitter business account.Normally £199 per month. Offer £169 per month (ex vat)<br />Or if your website needs complete overhaul arrange an appointment with our sales team<br />
    71. 71. Any Questions?<br />

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