IRUN Twitter for Business Intro July10


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IRUN, Twitter for Business: Intro; presented to BNI members at Ashford International Hotel on 7th July 2010

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IRUN Twitter for Business Intro July10

  1. 1.
  2. 2. Social Networking For Business Is It All Twaddle?<br />
  3. 3. Today’s Workshop<br />Brand Awareness Through Social Networking<br />What is Twitter<br />Why Tweet<br />Examples of Business Successes via Twitter<br />Getting Started<br />Do’s and Don’ts<br />Tools – Critical for Efficient Use<br />What Else Should You Be Doing?<br />What Next?<br />
  4. 4. What brand name comes to mind when I say ‘hamburger’?<br />
  5. 5. What brand name comes to mind when I say ‘soft drink’?<br />
  6. 6. What brand name comes to mind when people think of your product or service?<br />Your Name?<br />Or Your Competitor’s<br />
  7. 7. Staying Top Of Mind<br />Social Media can help you or your brand stay ‘top of mind’ with your prospects and customers<br />This can lead to sales ‘conversions’ when user is in the market<br />Is time spent on social networking a cost or an investment? <br />It depends on the results<br />
  8. 8. What is Twitter?<br />Social network<br />900% increase in users over past year<br />Social Media Revolution Video <br />Each post no longer than SMS text message<br />Is being used as a search engine<br />Ideal if blog requires too much time or article writing skills<br />
  9. 9. Why Tweet<br />Get to know other local businesses<br />Learn from others Worldwide<br />Share your ideas and experience<br />Find new suppliers<br />Find new customers (Sales!)<br />Find new employees<br />Huge Brands using Twitter<br />
  10. 10. The Jargon<br />Tweet<br />Following<br />Followers<br />@IRUNCanterbury<br />RT or Re-Tweet<br />#tags<br />Reply<br />Direct Message (DM)<br />Lists<br />Favourites<br />
  11. 11. IRUN and Twitter<br />Corporate Policy & Strategy<br />All offices to use Twitter<br />Corporate Twitter ‘skin’ & naming convention<br />IRUN Twitter ‘gurus’<br />
  12. 12. 3 Steps To Twitter Happiness:<br />
  13. 13. Examples of Local Successes<br />Found out about Medway Council tender for large-scale web project via Twitter<br />Got involved in launching and running 4Networking Canterbury area via Twitter<br />A well-known local hotel we work with has tracked £12K direct new Twitter business<br />Found new Virtual PA for IRUN via Twitter<br />IRUN has gained local clients around the country via Twitter (e.g. Fallowfields Hotel).<br />IRUN Barnsley appointed as a local business advisor through Twitter contacts, and granted £28K funding for 10 new clients. Sales!<br />
  14. 14. Social Media - Measuring ROI<br />Article at<br />Recommendations:<br />Nonfinancial impacts (website traffic)<br />Financial data (advanced Analytics)<br />Plot social media activity against sales revenue, transactions, new customers, loyalty data and market research <br />
  15. 15. Examples of Local Successes<br />Organic Farmers & Growers<br />
  16. 16. Examples of Local Successes<br />Maidstone Symphony Orchestra<br />
  17. 17. Examples of Local Successes<br />
  18. 18. Examples of Local Success<br />
  19. 19. Examples of Local Success<br />
  20. 20. Examples of Local Success<br />
  21. 21. The Result…<br />
  22. 22. Examples of Local Success<br />
  23. 23. Examples of Local Success<br />
  24. 24. Examples of Local Success<br />
  25. 25. Getting Started<br />Set objective<br />Local <br />National<br />International<br />Brand<br />Your name or your company’s<br />Setting Up an Account<br />
  26. 26. Step 1 – Create An Account<br />
  27. 27. Step 2 – Find & Make Friends<br />
  28. 28. Update Your Settings<br />Your Location <br />Your URL (Website address)<br />Your One Line Bio<br />Don’t ‘Protect my tweets’<br />Picture<br />Design<br />
  29. 29. Find People<br />
  30. 30. Twitter Lists<br />Use other people’s lists to find relevant groups of tweeters you may be interested in following<br />As the number of people you follow grows, create your own lists to group similar people<br />You can also do this in Tweetdeck<br />
  31. 31. Do's and Don'ts<br /><ul><li>Do
  32. 32. Ask questions
  33. 33. Answer Questions
  34. 34. ReTweet interesting Tweets
  35. 35. Don't
  36. 36. Try to sell on your first contact
  37. 37. Be spammy
  38. 38. Be dull
  39. 39. Let Twitter consume you!</li></li></ul><li>Twitter Tools<br />SocialOomph<br />Twollo<br />Twello<br />Tweetdeck or Hootsuite<br />Twitterfeed<br />Bit.Ly<br />
  40. 40. (formerly Tweetlater)<br />
  41. 41.<br />Warning -Make sure you have posted at least 50 Tweets before going heavy on Twollo.<br />
  42. 42.<br />
  43. 43.<br />
  44. 44. (for advanced users)<br />
  45. 45.<br />Filters tweets using chosen criteria (columns)<br />Can manage multiple accounts<br />On multiple social networks<br />Manage lists<br />Schedule tweets<br />Integrates Facebook, LinkedIn etc into one panel.<br />
  46. 46. – URL shortener<br />
  47. 47. Plan Your Tweets<br />Choose Your Preferred Audience<br />Decide How Many Tweets You Want to Send Daily<br />Decide How Long You Want to Make Your Tweet Plan<br />Find the Keywords You Want to Use on Twitter (Keyword Analysis / Research)<br />Choose Different Formats for Your Scheduled Tweets<br />Write Your Timeless Tweets<br />Choose Your Times<br />Schedule Your Tweets<br />
  48. 48. What Else Should You Be Doing?<br />
  49. 49. – professional relationships<br />
  50. 50. – good for search engines<br />
  51. 51. – good regionally<br />
  52. 52. Start a Blog –<br />
  53. 53. FaceBook page for fans<br />
  54. 54. What Next?<br />Register on Twitter<br />Let us know your email address now so we can send you this presentation<br />Email us back with your Twitter username<br />We’ll email a list of everyone's Twitter usernames in a few days time so you and future Kent workshop attendees can follow each other<br />
  55. 55. A Bit About Irun<br />Business development specialists who use the Internet to grow businesses<br />Clients large and small UK wide including Holiday Inn Express and Thames Water<br />One to one, 40 minute Internet marketing clinic. Normally £90. Offer £60 (ex vat)<br />Develop and manage your Twitter business account.Normally £199 per month. Offer £129 per month (ex vat)<br />Or if your website needs complete overhaul arrange an appointment with our sales team<br />
  56. 56. Any Questions<br />