1. Spark Twitter: The
beginning of the end
• David Strom
• November 2022
• Find these slides here:
http://slideshare.net/davidstrom

3. Results of social media poll
• Which social media network do you use the
most currently?
• Which social media network do you anticipate
using the most for your new business?

4. Today’s lesson
• The demise of Twitter
• Other notable failures
• How to listen better
• Lessons learned, dos and don’ts
• Moving beyond Twitter: Snap, Mastodon

5. This is the real reason we in this mess

6. The demise of Twitter:
from town square to town dump
• Went online in 2006
• Strom joins up in 2008
• Media assignment editor in 2010, along with
the global town square (Arab Spring)
• The place for shaming in 2012 and Verified
Checkmark first put in place
• Elon begins his crusade in early 2022, FTC fines
Twitter $150M for security violations
• Elon continues to be Chief Troll

14. Recognize any of these fails?

15. 15 http://strominator.com

17. The James Corden
Restaurant Drama
Keeps Getting
Worse
The latenight host
has been banned,
un-banned and
maybe banned again
from popular Soho
eatery Balthazar for
being rude to the
staff.

18. How to listen
better

19. 19
http://strominator.com

20. 20 http://strominator.com

21. This 2021 documentary
features commentary by
Monica Lewinsky

23. Some lessons learned
• Think twice (or more) before you post anything
• Do you want your mom (or teacher) to read this?
• Stay away from sex, religion, and politics – even
on your personal accounts (sorry Elon!)
• Know what time of day/week to post for best
responses
• Listen more than post to develop your voice
• Use social management tools

24. 24
Key social media to-dos
• Follow the right people in your
area/community
• Don’t get too caught up in tweeting your
every movement
• Look at what businesses that you care about
are doing with it
• Use it to start conversations with people you
want to get to know
• Don’t take yourself too seriously
http://strominator.com

25. http://strominator.com 25
Some other No-nos
• Don’t put non-professional items in
your status updates anywhere once
you start your business
• Don’t obsess about the number of
connections and build them slowly
over time
• Really, steer clear of politics, esp. now

26. Social media
management
tools

27. Social media
management
tools

28. http://strominator.com 28

29. Twitter protection strategies
• Examine the account name, photo and handle
and make sure they make sense
• Verify the account age, past
tweets/interactions. Lack of history should be
suspicious
• Be skeptical
when asked for money.

31. Beyond Twitter

33. Pay
attention!

34. Blog.avast.com
/stay-
protected-
vishing-scams

35. http://strominator.com 35

37. (c) David Strom Inc.
http://strominator.com
37
David Strom, david@strom.com
Blog.strom.com
These slides can be found here:
http://slideshare.net/davidstrom