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Spark Twitter fails Nov2022

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Spark Twitter fails Nov2022

  1. 1. Spark Twitter: The beginning of the end • David Strom • November 2022 • Find these slides here: http://slideshare.net/davidstrom
  2. 2. Results of social media poll • Which social media network do you use the most currently? • Which social media network do you anticipate using the most for your new business?
  3. 3. Today’s lesson • The demise of Twitter • Other notable failures • How to listen better • Lessons learned, dos and don’ts • Moving beyond Twitter: Snap, Mastodon
  4. 4. This is the real reason we in this mess
  5. 5. The demise of Twitter: from town square to town dump • Went online in 2006 • Strom joins up in 2008 • Media assignment editor in 2010, along with the global town square (Arab Spring) • The place for shaming in 2012 and Verified Checkmark first put in place • Elon begins his crusade in early 2022, FTC fines Twitter $150M for security violations • Elon continues to be Chief Troll
  6. 6. Recognize any of these fails?
  7. 7. 15 http://strominator.com
  8. 8. The James Corden Restaurant Drama Keeps Getting Worse The latenight host has been banned, un-banned and maybe banned again from popular Soho eatery Balthazar for being rude to the staff.
  9. 9. How to listen better
  10. 10. 19 http://strominator.com
  11. 11. 20 http://strominator.com
  12. 12. This 2021 documentary features commentary by Monica Lewinsky
  13. 13. Some lessons learned • Think twice (or more) before you post anything • Do you want your mom (or teacher) to read this? • Stay away from sex, religion, and politics – even on your personal accounts (sorry Elon!) • Know what time of day/week to post for best responses • Listen more than post to develop your voice • Use social management tools
  14. 14. 24 Key social media to-dos • Follow the right people in your area/community • Don’t get too caught up in tweeting your every movement • Look at what businesses that you care about are doing with it • Use it to start conversations with people you want to get to know • Don’t take yourself too seriously http://strominator.com
  15. 15. http://strominator.com 25 Some other No-nos • Don’t put non-professional items in your status updates anywhere once you start your business • Don’t obsess about the number of connections and build them slowly over time • Really, steer clear of politics, esp. now
  16. 16. Social media management tools
  17. 17. Social media management tools
  18. 18. http://strominator.com 28
  19. 19. Twitter protection strategies • Examine the account name, photo and handle and make sure they make sense • Verify the account age, past tweets/interactions. Lack of history should be suspicious • Be skeptical when asked for money.
  20. 20. Beyond Twitter
  21. 21. Pay attention!
  22. 22. Blog.avast.com /stay- protected- vishing-scams
  23. 23. http://strominator.com 35
  24. 24. (c) David Strom Inc. http://strominator.com 37 David Strom, david@strom.com Blog.strom.com These slides can be found here: http://slideshare.net/davidstrom

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