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Notable social media fails and lessons learned

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Notable social media fails and lessons learned

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This was a presentation that I gave in December 2021 about ways that high school student entrepreneurs can learn how to be more effective in using social media to promote their nascent businesses.

This was a presentation that I gave in December 2021 about ways that high school student entrepreneurs can learn how to be more effective in using social media to promote their nascent businesses.

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Notable social media fails and lessons learned

  1. 1. Spark Twitter do’s and don’ts • David Strom • Dec 2021 • Find these slides here: http://slideshare.net/davidstrom
  2. 2. My 4 careers • Professional photographer (age: 21) • DC policy analyst • IT end-user PC support • Tech journalist
  3. 3. Job crafting • Creating tasks to make your job more interesting, do the job you want in your next promotion • Changing your mindset, responsibilities and work attitudes • Figure out your mentors and collaborators
  4. 4. 9
  5. 5. 10 But who really is “the real Shaq” http://strominator.com
  6. 6. 13 http://strominator.com
  7. 7. 14 http://strominator.com
  8. 8. http://strominator.com 15
  9. 9. 16 http://strominator.com
  10. 10. 17 http://strominator.com
  11. 11. 18 Key Twitter To-dos • Follow the right people in your area/community • Don’t get too caught up in tweeting your every movement • Look at what businesses that you care about are doing with it • Use it to start conversations with people you want to get to know • Don’t take yourself too seriously http://strominator.com
  12. 12. 19 http://strominator.com
  13. 13. 20 http://strominator.com "Sad to hear of the passing of Sayyed Mohammad Hussein Fadlallah.. One of Hezbollah's giants I respect a lot. #Lebanon"
  14. 14. 21 How to get arrested for your tweets and pay thousands in fines http://strominator.com
  15. 15. 22 http://strominator.com
  16. 16. Another no-no: keep politics, religion and sex out 23
  17. 17. http://strominator.com 24 3/11, he Tweeted 10 jokes making fun of the Japanese after the tsunami – AFLAC fired him as their rep
  18. 18. http://strominator.com 29
  19. 19. Social media management tools
  20. 20. Some lessons learned • Think twice (or more) before you tweet • Do you want your mom (or teacher) to read this? • Stay away from sex, religion, and politics – even on your personal accounts • Know what time of day/week to tweet for best responses • Listen more than post to develop your voice • Use social management tools
  21. 21. http://strominator.com 33 Some other No-nos • Don’t put non-professional items in your status updates anywhere once you start your business • Don’t obsess about the number of connections and build them slowly over time • Really, steer clear of politics, esp. now
  22. 22. Understand FB privacy settings
  23. 23. Pay attention!
  24. 24. http://strominator.com 38
  25. 25. (c) David Strom Inc. http://strominator.com 39 David Strom, david@strom.com Blog: strominator.com These slides can be found here: http://slideshare.net/davidstrom

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