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Creative industries EU alliance 28 11-14

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New forms of value creation and the role of the creative industries

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Creative industries EU alliance 28 11-14

  1. 1. CENTRE FOR THE EXPERIENCE ECONOMY VALUE CREATION CREATIVE INDUSTRIES ALLIANCE AMSTERDAMNOVEMBER 28 2014
  2. 2. TWO PERSPECTIVES A B demystifying of the concept of experience business/ societal perspective by exploring new forms of value creation experience perspective
  3. 3. CENTRE FOR THE EXPERIENCE ECONOMY demystify the concept experience
  4. 4. REFLECTION which experiences in fact changed your life?
  5. 5. REFLECTION which experiences you will never forget, and you actually paid for?
  6. 6. CENTRE FOR THE EXPERIENCE ECONOMY These personal experiences determine what we value most in our life.
  7. 7. Experience is a continuous, interactive process of doing and undergoing, of action and reflection, of cause and effect. That is meaningful to the individual in different contexts of his life. An experience causes an individual to change his perspective on the world and / or himself ERLEBNIS & ERFAHRUNG An immediate, relatively isolated event with a complex of emotions that leave an impression and represent a certain value for the individual within the context of a specific situation. (1) sensory (2) emotionally (3) wonder (4) meaning erlebnis erfahrung
  8. 8. Daniel Kahneman TWO FUNCTIONS OF THE BRAIN the experiencing self the memorising self
  9. 9. CENTRE FOR THE EXPERIENCE ECONOMY let’s define the concept of experience in order to create a proper perspective
  10. 10. WE CREATE MEANING THROUGH EXPERIENCE challenging unavoidable doing & undergoing emotion anticipation memorable unique being part of it losing sense of time
  11. 11. CENTRE FOR THE EXPERIENCE ECONOMY facing the challenge: how to create value through meaningful experiences / des expériences significatives
  12. 12. VALUE CREATION IN HOSPITALITY Ritz Carlton, Joie de Vive & Airbnb Ritz Carlton 1st stage
  13. 13. VALUE CREATION IN HOSPITALITY Joie de vivre hotel | phoenix Ritz Carlton, Joie de Vive & Airbnb 2nd stage
  14. 14. VALUE CREATION IN HOSPITALITY Ritz Carlton, Joie de Vive & Airbnb Airbnb 3rd stage
  15. 15. EVERYWHERE… we cook ourselves in public places and bring our friends Café Struik
  16. 16. MOBILITY SHARING IS THE NEW OWNERSHIP Car2go /Drive now
  17. 17. Kickstarter BUSINESS new initiatives start through powerful platforms & networks
  18. 18. MEDIA BLENDLE WE WATCH OUR CONTENT, HOW WHEN AND WHERE WE WANT IT Blendle
  19. 19. NEW VALUE NETWORKS EMERGE CONNECTED CARE Patient pacemaker manufacturer emergency services primary doctor patients in similar situations scan and diagnostics clinic doctor on call at hospital elsewhere family medical specialist
  20. 20. CENTRE FOR THE EXPERIENCE ECONOMY WE NEED TO UNDERSTAND THESE CHANGES…
  21. 21. MAIN DRIVERS FOR CHANGE Simultaneously on macro and micro level, there is a shift from hierarchical to horizontal value structure economical philosophical sociological technological €
  22. 22. philosophical security & protection natural system competences & function social regulatory system meaning & insights crea tive communication self direction obe dient hid den
  23. 23. sociological experience explore self actualisation meaning& purpose finding captivating idea prospertity & modernity economic impetus NOW 80’s 90’s 20’s manufacturing driven marketing brand driven people/network driven responsible business
  24. 24. MICHEL BAUWENS PEER 2 PEER PRODUCTION P2P contribution to the commons !
  25. 25. technological /digitalisation personalisation artificial intelligence singularity wearables, quantified self uberi-fication across other services internet of things cyber physical systems that monitor & control behavior &Environments
  26. 26. € economical dematerialisation/eco effiëncy/immaterial aspects of consumption goods services meaningful commodities experiences transaction based purpose based value time
  27. 27. FROM SCARCITY TO ABUNDANCE #1 value is being co created through engagement from ownership to access monetary value becomes social value> time technology is enabling & democratising society value is shared &accelerated through networks #2 #3 #4 #5
  28. 28. “Everything that can be digitalised can be personalised
  29. 29. EXPONENTIAL ORGANISATIONS GROW> 10X MARKET #1 experiment and innovate compelling experience value proposition easy access with high level of Xp design facilitated by social technology & value networks engagement community & crowd #2 #3 #4 #5 #6 they serve a higher purpose leveraged assets by their customers
  30. 30. VALUE CREATION FRAMEWORK FLEXIBILITY creativity values vision 4 | people & culture How do we develop and train the people who have to support the experience strategy Which skills need to be trained and what is the desired culture? INTERNAL 3 | Experience technologies internal processes that sustain xp value? What is the experience co-creation architecture? Which core competences are required? 1 | innovation & learning Where do we need to be creative, Think outside the box, to creat new environments and platforms and which networks are relevant? EXTERNAL CONTROL 2 | experience value proposition(co-)creation Which experience environments? Placemaking Digital & Physical initiatives goals empower-ment systems standards 5 how is money being earned
  31. 31. CENTRE FOR THE EXPERIENCE ECONOMY the coordinates of a new economy are being formed. Individuals become creators of meaningful value , businesses are forced to humanise & rethink their purpose and future PERSONAL VALUES ARE CHANGING BUSINESS VALUES ARE CHANGING !
  32. 32. “ROLE FOR THE CREATIVE INDUSTRIES?
  33. 33. BRING THESE TOGETHER PERSONAL VALUES ARE CHANGING BUSINESS VALUES ARE CHANGING !
  34. 34. GERD LEONHARD DESIGN TO DISRUPT change forced through pain or pro-active
  35. 35. CO CREATE Designed by me or with me Lego
  36. 36. ECO EFFICIËNT Smart Highway designed for me DAAN ROOSENGAARDE
  37. 37. “EMBRACE FUNDAMENTAL STATE OF LEADERSHIP
  38. 38. FUNDAMENTAL STATE OF LEADERSHIP 4 | OTHER FOCUSED Tendency towards selfless contribution Being aware to be part of a larger whole Communicator of his truest feelings INT 3 | INTERNALLY DIRECTED Alignment of emotions, values and behaviors Increased courage and resolve 1 | EXTERNALLY OPEN Constructive, positive mindset Creating a vision and higher purpose, experimenting, mental courage EXT FLEXIBILITY CONTROL 2 | RESULTS CENTERED Increased sense of purpose Tendency to pursue desired results 5 | HIGHER PURPOSE
  39. 39. RECOMMENDATIONS #1 rethink your purpose and business… create compelling experience value by…… building engagement and community implementing social technology & algorithms shift the experience value into the customer #2 #3 #4 #5
  40. 40. Read the 3rd edition of our book
  41. 41. @ WWW.EXPERIENCE-ECONOMY.COM CONTACT US FOR MORE DETAILS ORDER OUR LATEST BOOK EXPERIENCE ECONOMY CERTIFICATION experience economist european center for experience economy info@experience-economy.nl

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