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Online video it_s_not_as_scary_as_you_think(2)


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Online video it_s_not_as_scary_as_you_think(2)

  1. 1. Online Video: It's Not As Scary As You Think
  2. 2. Introduction Time! Ben Hughes Video blogger of three years 700+ videos Over half a million video views Advertising student in Georgia Social media addict Favorite color: green
  3. 3. Agenda Cogitate this Get equipped Editing Blogging vs. vlogging Audience: quality or quantity? Investing time Platforms
  4. 4. Keep In Mind A medium for everyone You have a voice
  5. 5. Cogitate This YouTube Two billion views a day A full day in every minute #2 search engine (behind Google) #3 site worldwide according to Alexa
  6. 6. Get Equipped Cameras Flip cam or point-n-shoot Cheap, effective, quick Handheld Higher end Better quality, higher price More effort to achieve final product
  7. 7. Get Equipped Audio Camera's built in microphone Lower quality Pre-synced with video External microphone Better quality, higher price May require syncing in post
  8. 8. Editing PC Windows Movie Maker Gets the job done Simple enough for beginners Sony Vegas As simple or complex as needed Adobe Premiere Pro High level editing Effects
  9. 9. Editing Mac iMovie Gets the job done Simple enough for beginners Adobe Premiere Pro High level editing Effects Final Cut Pro Very advanced
  10. 10. Editing File formats Standard Definition (SD) Quick upload Low quality High Definition Large files Crisp picture
  11. 11. Editing File format specifics H.264 (video) open source almost universally accepted AAC (audio) royalty free MP3 quality with less space MP3's successor
  12. 12. Video: NTSC, 1280x720, 29.97 [fps], Progressive Audio: AAC, 64 [kbps], 48 kHz, Stereo
  13. 13. Blogging vs. Vlogging Fundamentally Difference between typing and speaking Some people have "it", some don't Red light personality
  14. 14. Blogging vs. Vlogging Marketing "Video Bloggers" Just another SEO tool "Vloggers" Relatable, real life content
  15. 15. Audience: Quality or Quantity? Two kinds of interaction: Direct (comments) Indirect (subscriptions)
  16. 16. Investing Time Nurturing your audience Interacting without ulterior motives Replying to everyone as equals Despite differing viewpoints High yields
  17. 17. Investing Time Marketing Your Content Don't just post in one place Spread using available tools Utilize friends and family
  18. 18. Platforms Self hosting Pros: You control viewing experience Cons Lots of bandwidth May become expensive
  19. 19. Platforms Video Sharing Sites Pros: Large audience already exists Easy to market to your niche Usually free Cons Limited control on viewing experience Upload limits
  20. 20. Platforms WordPress Integration Plug Ins Embedding VideoPress (Let's visit the site!)
  21. 21. Thank you! Ben Hughes @obviouslyben