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Website Personalization

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Talk to me like you know me. Website personalization case study by Chuck Murphy of Boston Interactive

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Website Personalization

  1. 1. 1<br />
  2. 2. Personalization<br />2<br />Definition:<br />“Personalization involves using technology to accommodate the differences between individuals”<br />
  3. 3. Offline<br />3<br />Personalized Experiences:<br /><ul><li>In Person
  4. 4. Commercials
  5. 5. Print
  6. 6. Clothing
  7. 7. Education
  8. 8. Healthcare</li></li></ul><li>Offline<br />4<br />Personalized Experiences:<br /><ul><li>In Person
  9. 9. Commercials
  10. 10. Print
  11. 11. Clothing
  12. 12. Education
  13. 13. Healthcare</li></li></ul><li>Offline<br />5<br />Personalized Experiences:<br /><ul><li>In Person
  14. 14. Commercials
  15. 15. Print
  16. 16. Clothing
  17. 17. Education
  18. 18. Healthcare</li></li></ul><li>Offline<br />6<br />Personalized Experiences:<br /><ul><li>In Person
  19. 19. Commercials
  20. 20. Print
  21. 21. Clothing
  22. 22. Education
  23. 23. Healthcare</li></li></ul><li>Offline<br />7<br />Personalized Experiences:<br /><ul><li>In Person
  24. 24. Commercials
  25. 25. Print
  26. 26. Clothing
  27. 27. Education
  28. 28. Healthcare</li></li></ul><li>Offline<br />8<br />Personalized Experiences:<br /><ul><li>In Person
  29. 29. Commercials
  30. 30. Print
  31. 31. Clothing
  32. 32. Education
  33. 33. Healthcare</li></li></ul><li>Online<br />9<br />Website Objectives<br /><ul><li>Users Goals
  34. 34. Organizations Goals</li></li></ul><li>Advantages<br />10<br />What's the point:<br /><ul><li>Relevant Content
  35. 35. Saves Time
  36. 36. Convenience
  37. 37. Positive Experience
  38. 38. Builds Loyalty
  39. 39. Advances Mission</li></li></ul><li>Methods<br />11<br />
  40. 40. Methods<br />12<br />
  41. 41. Methods<br />13<br />
  42. 42. Methods<br />14<br />
  43. 43. Case Study<br />15<br /><ul><li>Market Research
  44. 44. Usability Testing
  45. 45. User Research
  46. 46. Strategy
  47. 47. Information Architecture
  48. 48. Wireframes
  49. 49. Visual Design
  50. 50. Development</li></li></ul><li>Personalization<br />16<br />
  51. 51. Personalization<br />17<br />
  52. 52. Personalization<br />18<br />
  53. 53. Personalization<br />19<br />
  54. 54. Personalization<br />20<br />
  55. 55. Conclusion<br />21<br />Talk to me like you know me<br /><ul><li>Identification
  56. 56. Control
  57. 57. Relevant content
  58. 58. Its about me not you</li></ul>Chuck Murphy <br />cmurphy@bostoninteractive.com<br />
  59. 59. Facebook.com<br />22<br />
  60. 60. Amazon.com<br />23<br />
  61. 61. Conclusion<br />24<br /><ul><li>Talk to me like you know me
  62. 62. Identification
  63. 63. Control
  64. 64. Relevant content
  65. 65. Its about me not you</li></ul>Chuck Murphy <br />cmurphy@bostoninteractive.com<br />

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