Social Media Corporate Trends

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Recently, Chris Brogan, President, New Marketing Labs, and Mike Lewis, Vice President of Marketing at Awareness, sent out a survey asking those involved in social media a few questions about their current corporate social media marketing initiatives. Over 600 people participated and an eBook was created from the survey results as well as from interviews of some key companies successfully utilizing social media. This presentation summarizes the results.

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Social Media Corporate Trends

  1. 1. Corporate Trends in Social Media Marketing Chris Brogan @chrisbrogan President, New Marketing Labs Mike Lewis @bostonmike VP of Marketing, Awareness, Inc.
  2. 2. Got Questions? Use the chat function in WebEx Join the conversation on twitter Submit questions using the hash tag: #awarenessinc
  3. 3. © 2009 Awareness CONFIDENTIAL Social Media Growth In 2008
  4. 4. 85% Growth in 2008 150M users 170 countries 700M Photos uploaded monthly
  5. 5. © 2009 Awareness CONFIDENTIAL 752% Growth in 2008 1.2B Tweets so far 4.4M Unique monthly visitors
  6. 6. © 2009 Awareness CONFIDENTIAL 184M New blogs in 2008 77% Of web users read blogs 1M Posts are written daily 95% of reporters have blogs
  7. 7. © 2009 Awareness CONFIDENTIAL 30.1M Users Images uploaded 3B 100M Videos viewed daily 91% Growth in 2008 59M Monthly users
  8. 8. © 2009 Awareness CONFIDENTIAL "There is only one tool, one platform, one medium that allows the American people to take their government back, and that's the Internet." - Joe Trippi, Political Advisor @JoeTrippi
  9. 9. © 2008 Awareness CONFIDENTIAL 6M Facebook fans 350K Twitter followers $500M+ Funds raised through the web
  10. 10. © 2008 Awareness CONFIDENTIAL
  11. 11. Consumers have adopted social media. How are businesses adopting?
  12. 12. © 2008 Awareness CONFIDENTIAL 628 total responses
  13. 13. © 2009 Awareness CONFIDENTIAL 2009 marketing budgets are down
  14. 14. <ul><li>Increase Spending in 2009: </li></ul><ul><li>Search 50% </li></ul><ul><li>Video 46.6% </li></ul><ul><li>Social 46.6% </li></ul>
  15. 15. © 2009 Awareness CONFIDENTIAL Social Media in 2009?
  16. 16. © 2009 Awareness CONFIDENTIAL Brand Participation ROI Legal Ethics IP
  17. 17. © 2009 Awareness CONFIDENTIAL
  18. 18. © 2009 Awareness CONFIDENTIAL Collaboration Promoting Brand Revenue Recruiting Customer Engagement Thought Leadership Networking Marketing Service and Support Product Development
  19. 19. © 2009 Awareness CONFIDENTIAL
  20. 20. © 2009 Awareness CONFIDENTIAL Would Best Practices help?
  21. 21. Social Media Baby Steps
  22. 22. © 2008 Awareness CONFIDENTIAL
  23. 23. © 2009 Awareness CONFIDENTIAL
  24. 24. © 2009 Awareness CONFIDENTIAL
  25. 25. © 2009 Awareness CONFIDENTIAL
  26. 26. © 2009 Awareness CONFIDENTIAL
  27. 27. © 2009 Awareness CONFIDENTIAL
  28. 28. Community Adoption
  29. 29. © 2008 Awareness CONFIDENTIAL Do you currently have an external community?
  30. 30. © 2009 Awareness CONFIDENTIAL Community Focus
  31. 31. Top 8 Social Media Marketing Use Cases
  32. 32. © 2009 Awareness CONFIDENTIAL Chris Brogan @chrisbrogan President, New Marketing Labs Mike Lewis @bostonmike VP of Marketing, Awareness, Inc.
  33. 33. Research Credits <ul><li>Forrester Research 2009, Social Technographic profile of US online users </li></ul><ul><li>Austin's New Media Lab, 2008 Social media Statistics, nmlab.com </li></ul><ul><li>Chrisbrogan.com </li></ul>© 2009 Awareness CONFIDENTIAL
  34. 34. Photo Credits <ul><li>All photos taken from Flickr under Creative Commons </li></ul><ul><ul><li>Slide 4: Scott Beale / Laughing Squid, laughingsquid.com </li></ul></ul><ul><ul><li>Slide 5: My First Nikon D40 Picture, somefool (MatthewM) </li></ul></ul><ul><ul><li>Slide 6: Scoble's Tablet PC, penmachine </li></ul></ul><ul><ul><li>Slide 7, Wikipedia, quartermane </li></ul></ul><ul><ul><li>Slide 9, Yes, We Can Twitter, comicbase </li></ul></ul><ul><ul><li>Slide 11: Alone in the crowd, frielp </li></ul></ul><ul><ul><li>Slide 13: V No Budget, derekb </li></ul></ul><ul><ul><li>Slide 14: The Exploding Internet Flower, mrwilleeumm </li></ul></ul><ul><ul><li>Slide 16: Proceed with… , Nubian ∑agle ©™ </li></ul></ul><ul><ul><li>Slide 18: green light, Benimoto </li></ul></ul><ul><ul><li>Slide 24: Unity in Diversity, Untitled blue </li></ul></ul><ul><ul><li>Slide 30: Questions in the Dark, Matthew_Dutile </li></ul></ul>© 2009 Awareness CONFIDENTIAL

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