Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social growth 4.24

902 views

Published on

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

Social growth 4.24

  1. 1. Social Media Scorecard April 24, 2012 Facebook Facebook FB % Twitter Fans, Twitter Fans, Twitter % Total Fans, Total Fans, Industry/Company % Change Fans, 4/17 Fans, 4/24 Change 4/17 4/24 Change 4/17 4/24 Airlines 3,733,998 3,746,905 0.3% 3,836,314 3,843,452 0.2% 7,570,312 7,590,357 0.3% American Airlines 279,272 282,503 1.2% 354,426 357,032 0.7% 633,698 639,535 0.9% Delta 305,750 307,180 0.5% 313,833 315,816 0.6% 619,583 622,996 0.6% JetBlue 588,925 592,790 0.7% 1,672,033 1,672,281 0.0% 2,260,958 2,265,071 0.2% Southwest 2,183,932 2,187,562 0.2% 1,285,374 1,286,537 0.1% 3,469,306 3,474,099 0.1% United Airlines 342,970 343,301 0.1% 6,746 6,940 2.9% 349,716 350,241 0.2% US Airways 33,149 3,733,998 33,569 3,746,905 1.3% 0.3% - 203,902 3,836,314 204,846 0.5% 3,843,452 0.2% - 237,051 7,570,312 238,415 7,590,357 0.6% 0.3%TOTAL Footwear/Athletic Apparel 60,211,493 61,899,332 2.8% 799,971 821,427 2.7% 61,011,464 62,720,759 2.8% Adidas 13,748,894 13,854,448 0.8% 228,111 233,401 2.3% 13,977,005 14,087,849 0.8% Converse 28,130,829 29,549,310 5.0% 57,662 59,098 2.5% 28,188,491 29,608,408 5.0% DC Shoes 8,503,428 8,551,944 0.6% 99,897 102,148 2.3% 8,603,325 8,654,092 0.6% Nike 8,797,765 8,882,037 1.0% 357,165 368,811 3.3% 9,154,930 9,250,848 1.0% Reebok 1,030,577 1,061,593 3.0% 57,136 57,969 1.5% 1,087,713 1,119,562 2.9% 60,211,493 61,899,332 2.8% - 799,971 821,427 2.7% - 61,011,464 62,720,759 2.8%TOTAL Comics 4,414,232 4,458,258 1.0% 383,484 390,617 1.9% 4,797,716 4,848,875 1.1% DC Comics 618,010 626,534 1.4% 112,683 114,265 1.4% 730,693 740,799 1.4% Marvel Comics 3,796,222 3,831,724 0.9% 270,801 276,352 2.0% 4,067,023 4,108,076 1.0% 4,414,232 4,458,258 1.0% - 383,484 390,617 1.9% - 4,797,716 4,848,875 1.1%TOTAL Fast Food 46,598,289 47,146,366 1.2% 1,169,244 1,200,005 2.6% 47,767,533 48,346,371 1.2% Burger King 4,859,213 4,903,309 0.9% 50,458 51,187 1.4% 4,909,671 4,954,496 0.9% McDonalds 18,719,216 18,930,764 1.1% 427,185 438,924 2.7% 19,146,401 19,369,688 1.2% Subway 12,240,472 12,476,198 1.9% 448,332 462,524 3.2% 12,688,804 12,938,722 2.0% Taco Bell 8,516,797 8,551,406 0.4% 175,828 179,621 2.2% 8,692,625 8,731,027 0.4% Wendys 2,262,591 2,284,689 1.0% 67,441 67,749 0.5% 2,330,032 2,352,438 1.0% 46,598,289 47,146,366 1.2% - 1,169,244 1,200,005 2.6% - 47,767,533 48,346,371 1.2%TOTAL Beverages 104,443,477 104,983,626 0.5% 2,067,662 2,078,655 0.5% 106,511,139 107,062,281 0.5% Coca-Cola 41,319,617 41,513,551 0.5% 521,457 525,313 0.7% 41,841,074 42,038,864 0.5% Dr. Pepper 11,803,305 11,827,487 0.2% 94,199 94,537 0.4% 11,897,504 11,922,024 0.2% Monster Energy 15,441,362 15,613,910 1.1% 222,080 225,390 1.5% 15,663,442 15,839,300 1.1% Pepsi 8,061,106 8,101,988 0.5% 633,329 632,689 -0.1% 8,694,435 8,734,677 0.5% Red Bull 27,818,087 27,926,690 0.4% 596,597 600,726 0.7% 28,414,684 28,527,416 0.4% 104,443,477 104,983,626 0.5% - 2,067,662 2,078,655 0.5% - 106,511,139 107,062,281 0.5%TOTAL Celebrities (Top 5) 256,458,225 258,082,369 0.6% 66,594,487 67,937,114 2.0% 323,052,712 326,019,483 0.9% Eminem 55,679,747 56,041,292 0.6% 10,262,835 10,383,479 1.2% 65,942,582 66,424,771 0.7% Lady Gaga 49,996,379 50,208,768 0.4% 22,955,770 23,420,865 2.0% 72,952,149 73,629,633 0.9% Michael Jackson 47,414,003 47,770,981 0.8% 673,083 678,040 0.7% 48,087,086 48,449,021 0.8% Rihanna 54,470,039 54,822,992 0.6% 17,179,877 17,793,878 3.6% 71,649,916 72,616,870 1.3% Shakira 48,898,057 49,238,337 0.7% 15,522,922 15,660,852 0.9% 64,420,979 64,899,189 0.7% 256,458,225 258,082,369 0.6% - 66,594,487 67,937,114 2.0% - 323,052,712 326,019,483 0.9%TOTAL Favorite Foods 86,606,446 87,094,007 0.6% 82,900 83,510 0.7% 86,689,346 87,177,517 0.6% Oreo 25,839,211 26,113,478 1.1% 39,779 39,956 0.4% 25,878,990 26,153,434 1.1% Pringles 19,055,260 19,137,817 0.4% 11,108 11,204 0.9% 19,066,368 19,149,021 0.4% Reeses 9,146,090 9,186,680 0.4% - - 0.0% 9,146,090 9,186,680 0.4% Skittles 21,669,510 21,739,745 0.3% 30,712 30,962 0.8% 21,700,222 21,770,707 0.3% Starburst 10,896,375 10,916,287 0.2% 1,301 1,388 6.7% 10,897,676 10,917,675 0.2% 86,606,446 87,094,007 0.6% - 82,900 83,510 0.7% - 86,689,346 87,177,517 0.6%TOTAL Hospitality (Loyalty Programs) 322,411 323,215 0.2% - - 322,411 323,215 0.2% Marriott Rewards 224,544 224,739 0.1% na na 224,544 224,739 0.1% Starwood Preferred Guest 97,867 98,476 0.6% na na 97,867 98,476 0.6% 322,411 323,215 0.2% - - - 0.0% - 322,411 323,215 0.2%TOTAL Gaming 44,360,323 44,591,141 0.5% 1,947,936 1,962,670 0.8% 46,308,259 46,553,811 0.5% Nintendo 22,373,133 22,472,626 0.4% 209,968 212,650 1.3% 22,583,101 22,685,276 0.5% Playstation 5,083,525 5,124,360 0.8% 1,264,335 1,270,920 0.5% 6,347,860 6,395,280 0.7% X-Box 16,903,665 16,994,155 0.5% 473,633 479,100 1.2% 17,377,298 17,473,255 0.6%TOTAL 44,360,323 44,591,141 0.5% - 1,947,936 1,962,670 0.8% - 46,308,259 46,553,811 0.5% TOTAL 607,148,891 612,325,217 0.9% 76,881,998 78,317,450 1.9% 684,030,889 690,642,667 1.0% Prepared by Awareness, Inc. All Rights Reserved ©2012

×