Innovative Marketing with Adam Broitman of Circ.us

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An overview of up-to-the-minute marketing tactics in action; why they work and where they fail. Adam will explore the bleeding edge of marketing innovation and how businesses are developing value added experiences at the cross section of creativity and technology. Learn how Adam and his new creative marketing agency, Circ.us, approach integrated marketing and the decision making process associated with choosing the right tools for the job.

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Innovative Marketing with Adam Broitman of Circ.us

  1. 1. Marketing Innovation
  2. 2. Circ.us... tells stories through participation and innovation.
  3. 3. What is Innovation? Why Is Innovation Important For Marketers? How to Incorporate Innovative Thinking into Your Marketing?
  4. 4. Innovation is creativity with a job to do -John Emmerling
  5. 5. “I think my job is done here”
  6. 6. Why bother?
  7. 7. 40% of the major corporations that existed in America in 1975 no longer exist today* *Winning At New Products, Robert G. Cooper
  8. 8. “Don’t blame me, I am in the marketing department”
  9. 9. iCO@Circ.us adding market value through innovation
  10. 10. iCO@Circ.us Stage One Needs Based Assessment
  11. 11. iCO@Circ.us Stage Two Storytelling
  12. 12. “The universe is made of stories, not of atoms.” - Muriel Rukeyser
  13. 13. iCO@Circ.us Stage Three Preparation
  14. 14. iCO@Circ.us Stage Four Opportunity Evaluation
  15. 15. Example 1 Dunkin Run
  16. 16. Example 2 Fiat Eco Drive
  17. 17. Talk is Cheap
  18. 18. Yes, there are alternatives to innovation.
  19. 19. “I can't understand why people are frightened of new ideas. I'm frightened of the old ones.” -John Cage
  20. 20. Thank You @adambroitman adam@circ.us

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