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Chapter page from book, 101 Strategic, Job Search Marketing Step for #jobseekers. Need job search assistance? Need help with creating a job search marketing plan? Morale down because of job and wealth loss. Need a motivation and a different perspective for your New Year job search? Take a look at my book and give me a call to get started. Give me a call and take a look at my book> located at, and other fine book retailers.

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  1. 1. 101 Strategic, Job Search Marketing Steps! The helpful checklist-guide to all things considered workforce readiness and social media smart  1. Why knowing who you are during your job search and  2. Why it is important to strategically present your personal brand; Your knowledge, skills (both hard and soft), and abilities, passions, information and work experiences better known in the business world and job market as, “your assets” and “your competitive advantage” in an immensely, digital technology-driven world to an employer, hiring manager, recruiter, headhunter or anyone else in need of your valuable services?  3. Job Seekers, Are you ready for a strategic, social media-motivated job search? Job Search Marketing Baby Boomers, Generation Y, and Millennial Job Seekers Competative Advantage Social Media Strategic Career Planning 9/19/2013 By Lenora Johnson, CPRW
  2. 2. 101 Strategic, Job Search Marketing Steps!
  3. 3. 101 Strategic, Job Search Marketing Steps Seeing yourself as you should, an asset; a product or service; with assets (knowledge, skills, and abilities) that need an appropriate presentation (résumé, interview, worksite performance) to be sold (negotiated for salary and other employee benefits) by the jobseeker for purchase to an employer for usage (work at company to help increase organization’s bottom-line), consumption, or an addition to their knowledge and information previously purchased from the (job) market. Welcome to 101 Strategic, Job Search Marketing Steps! Lenora Johnson, CPRW Self Published 101 Strategic, Job Search Marketing Steps. Copyright © 2013 by Lenora Johnson. All rights reserved. Printed in the United States of America. No part of this book may be used or reproduced in any manner whatsoever without written permission except in the case of brief quotations embodied in critical articles and review. For Information address Lenora Johnson, P.O. Box, Dolton, Illinois 60419 My books may be purchased for educational, business, or sales promotional use. For information please write: Lenora Johnson, P.O. Box, 60419 First Edition Designed by Lenora Johnson, CPRW Library of Congress Cataloging-in-Publication Data Johnson, Lenora Seeing yourself as you should, an asset; a product or service; with assets (knowledge, skills, and abilities) that need an appropriate presentation (résumé, interview, worksite performance) to be sold (negotiated for salary and other employee benefits) by the jobseeker for purchase to an employer for usage (work at company to help increase organization’s bottom-line), consumption, or an addition to their knowledge and information previously purchased from the (job) market. Includes Index ISBN 1-12345-6784-8 Strategic career search planning. 2. Jobseekers. 3. Career readiness. I. Lenora
  4. 4. Preface To all job seekers, of every industry and of every financial and educational background who have become displaced, homeless, less-fortunate, or depressed because of our nation’s economic downturn; you are not alone nor are you just another jobseeker. May you be the unique, jobseeker/candidate who makes the best impression and the greatest impact; the one unlike all other jobseekers that possess hidden knowledge and the keen ability to market oneself within one of the toughest job markets ever and gets hired? “May the most informed and the most knowledgeable jobseeker win?” Thanks to my children Melissa, Markita, Vincent, and Bryana and grandchildren Zyyhear and Emily, who bore through the rough times to get this book written when I should have gotten a job. I had to remind myself that, writing is my real job. The excitement or writing and getting this book edited and published was a constant reminder of my writing passion. Lenora Johnson Certified Professional Résumé Writer
  5. 5. Table of Contents 10 Steps to Consider Before Entering or Re-entering the Workforce .............................................1 10 Steps to Consider for Locating and Removal of Job Search Barriers........................................2 10 Steps to Consider Throughout your Job Search While Living in a Domestic Violence Shelter 3 10 Things to Consider When Creating a Strategic Job Search Plan ................................................4 10 Steps to Consider When Shaping your Value and Creating an Elevator Pitch ...........................5 10 Step to Consider When Distributing your Job Search Marketing Tools ....................................5 10 Social Media Networks and Sites to Consider for use Throughout your Job Search .................7 10 Steps to Consider When Entering or Re-Entering a Workforce as a Baby-boomer or Generation Y Job Seeker .................................................................................................................8 10 Things Millennials Can Consider throughout their Job Search ..................................................9 10 Steps to Consider after Interviewing with a Hiring Manager ...................................................10
  6. 6. Foreword The following graph is a tool that can help you to visually see how job search marketing and business marketing is the same. It displays the elements of how to market or sell a product or service. This guide is created just for you and by now you must have determined that the product or service throughout the course of searching for employment is “You.” Changing your mindset to view yourself as a human product and service in need of branding and marketing, just as a business does is an important process to landing employment. It is the very purpose of this job readiness guide and to help you realize the emphasis of who “You” are and what is your value. The graph and the books contents helps to compare introduce the similarities of the marketing of humans and products or services. Reading further and answering the following questions will help to explain.  What prompts you to purchase goods and services that you and your family consume?  Is it the packaging?  Is it the advertisement that you saw on television, heard while viewing a You Tube video, or have read in a flyer?  Do you read the ingredients of the product or just compare the benefits before buying it?  What value does the product or service offer?  Will or does the service or product add satisfaction to your using it? A company selects and hires job candidates based on the same elements that you select when making a buying decision purchase. You in return do the same thing before making a purchase, product or service comparison. Anyway you look at it; it’s one big cycle of satisfying needs, wants, and desires. As a job seeker, you have the very same responsibility to market yourself to a company, employer, hiring manager, headhunter, or anyone else needing to obtain your knowledge, skills, and abilities for their benefit; and of course, you are looking to get paid and paid well for the duties you are to perform. How well you market yourself on your resume, at a job interview, and while performing your duties will determine how well you negotiate and bargain for your salary and other employee benefits. How do you market yourself to these organizations recruiting and hiring job seekers for their benefit? I’ll tell you, you have to create a strategic, marketing plan and stick to it! You also have to create eye-catching, job search marketing tools, and a flawless, presentation of interview skills. If you are stuck and need to brush up on your resume crafting and interview techniques, who are better to help you to develop such a plan, a professional resume writer or career coach? Job Search Marketing Tools Your résumé has to sell you and your assets, by use of creative, physical appearance and it must paint a picture of what you previous work performance and other accomplishments can do for
  7. 7. the organization, it must also relate that there is stored knowledge and information that is inside of your brain; unable to be seen. This is your value. This is what you sell. How knowledgeable are you really, when it comes to the information in your job search marketing documents. Job Seekers often become complacent because they are not the creator of their own resume and cover letter.       Do you know the content of your résumé; this is your package before the interviewer even sees you? Do you know what industry and the duties of the title you are qualified to perform? What is your competitive advantage? When and what time will you interview? How many job applications will you snail mail, email, fax, or walk in in-person in a day or week? What are your goals for transportation? Whether you wrote your resume or not, you have to know what’s in your resume and you must be prepared to answer any interviewers’ question about who you are and what it is that you do all in such a short time frame. Have you determined your worth? If not, maybe you should? Keep in mind that because of issues with our economy, you have been added to a huge pot of diverse, jobseekers with multi-talented, career levels and plenty of accomplishments to match including; executives, mid-management, experienced, entry-level, students, and return to work job seekers who may or may not possess Doctorate’s, Master’s, Bachelors or Associates Degrees, Certifications, and additional training. And, because of the economy, all of these lovely, job seekers are trying to find the best way to get noticed by a hiring manager- forcing everyone to compete for the same position with only one talented job applicant capable to be hired for the position. Social Media Job Searching Wait a minute, you’re not finished, now add social media to your marketing campaign ( the person making the hiring decisions are now searching for job candidates, who are also searching for employment by use of new, digital technology via the internet; including video interviewing, video résumés, LinkedIn, Twitter, and other modes of digital communications! Tough mountain to climb if you’re not prepared, but putting much needed effort while adjusting to changes and you are definitely ready to conquer a challenging, job hunt in return capture rewarding, employment. All while submitting a résumé at the click of a mouse. Strategic Career Planning Which boils down to how strategic your presentation of assets is placed on paper, how are they presented in-person, how the content of your social media profile is viewed, and what your internet presence consists of? Is this getting easier? In many ways it should.  Do you need an outside coach to overall assess your job search needs, add creativity to your résumé and cover letter and to provide critique to your job search or can you challenge yourself to work alone or with minimum to maximum support.
  8. 8. All of these things are to be included in your job search marketing plan, which require the same type of planning that an advertising, marketing, and research and development department have to consider when creating, developing, and marketing their products or services. You too, have to think like a marketing manager to be in today’s job market. With the unemployment rate as high as it is, state to state, it would be in your best interest to find out all that it takes to be competitive in this job market. When an employer has determined that you are the one they wish to hire, salary negotiations are your payoff for the knowledge and information that you bring to the table. This my friend, is when your goods and services; your assets will be bought and compensated for with a great salary package, health and life benefits, stock options, tuition compensation, entertainment, and other rewards in exchange for “You”. Create your job marketing tools to be effective and successful. Market you! Differentiate yourself from the competition. Now is the time to understand the great résumé phrase, “I am a valuable asset” or “I will be a valuable asset to your organization!” An awesome, overall presentation of what makes you the best candidate for the job, along with your skills sets; if matched to the business’s requirements, should get you hired. Companies know exactly what an asset is because they too are selling a product or service. Then there are other posing questions that need answers and actions, for instance:  When will you actively job hunt?  When will you add or build upon your certifications, training, seminars, workshops, and other continuing education; for the enhancement of your career?  What are your plans for continuing education?  Are you interested in advancement? To do so you have to increase your knowledge and skills and reduce the knowledge and skills gap. This is what companies are looking for: knowledge and information, especially in our new digital era! This is also why the millennials have such a huge digital skills gap above all other age groups or generations when it comes to their usage and accomplishments within technology. Simply close the skill gap by allowing and increasing your knowledge and information via the use of computers, smartphones, androids, laptops, tablets, and laptops and everything else that the internet has to offer. Baby-boomers, Generation Y and the Millennials Which brings us to the effects of the Baby boomers, the Generation Y’s and the Millennials work habits, work ethics, and differences during a social media-driven job search. Are you aware of whom your competition while job seeking and the willingness to get along in the workforce after you have been hired to the same completion, all for the common good of the
  9. 9. organization? This will become a very difficult task for the Baby-boomer, the Gen Y and the Millennial because the three generations just don’t see eye to eye. The irony of it all is that there is a new force- the digital job search and the fact that all three generations could be a hiring manager, co-worker, or job-seeker, supervisor, or manager. So, it’s pretty much, cut and dry especially with the Baby-boomer staying in the workforce longer than they should, the Gen Y not leaving the workforce anytime soon, and the Millennial is entering the workforce with new and totally different ideas, a huge, jump start on digital technology, and all eyes on them. Using this book as a checklist to create an action plan and evaluate your results are the steps to accomplish a strategic, career/job plan. Press forward with zeal and tenacity! Use the pages included in this book to take notes. Tackle all that the internet and social media has to offer. Then you’ll create a recipe for success.
  10. 10. Chapter 1 10 Steps to Consider Before Entering or Re-entering The Workforce
  11. 11. 10 Steps to Consider before Entering or Re-entering the workforce When re-entering the workforce, there are many, many things that a job seeker must consider before entering or re-entering the workforce. A job seeker that is re-entering the workforce has either worked in the workforce at one time before or are still employed in the workforce; they were either terminated from, laid off, quit, took a leave of absence, or are returning to work from being a stay-at-home mom, a retiree, or a military personnel or military spouse. For whatever reason you're entering the workforce, you the job seeker must know the things that you should or shouldn't do, since job searches are no longer achieved in the same way as they once did. Have you ever wondered what all the hoopla is about concerning the use of cell phones, computers, and this thing called the Internet, especially for a job search? Attempting a job search when you never had to work before has some benefits as there are no changes to compare. If you are re-entering the workforce, many things have changed since the last time you applied for a position and were hired. More than likely, you will have to make adjustments to your old career search plans. Not everyone is on the same level in education, experiences, technology, or confidence! We are all different, but the job description makes us comply with what the employer is looking for. Therefore, being a match or a good fit for the team includes sharpening up those personality skills (soft skills), too! Social media won’t eliminate these attributes, as they must be visible in the interview too. Recruiters and hiring managers are now utilizing Internet Technology to recruit the job candidates of their choice; job seekers who they consider are needed and would fit in with their workforce and the organizations’ goals. Do you own a smart phone; I am not referring to the flip phone that operates without an Internet connection or has limited Internet connection? Many people reading this would openly say, “What is she talking about? “What is she writing about, everyone owns a smart phone?” You would be completely surprised to know, that everyone does not own a new digital technology device. Not everyone jumped on the band wagon of purchasing new technology including; a smart phone, desktop, laptop, or tablet. Everyone does not believe in the use of our new technology. And for some reason or another, it startles one to use it.
  12. 12. Therefore, these individuals are looking for employment and have no clue where or how to get started by using social media and its platform the internet. These types of job seekers need much more encouragement. Which leads me to the next question? Are you currently using one of the older ways of filling out and distributing applications and paper résumés; by either mailing, hands delivering or faxing? Although few hiring managers and recruiters still accept faxes and the hand delivering of job applications and résumés (only upon request) both are currently being submitted adamantly via the Internet. It should be in everyone's best interest to own and purchase a smart phone, android, laptop, or desktop computer. You don't have to buy one if you do not want to but, it would be a wise decision to invest in purchases that would contribute to your learning, growth, and accomplishments from the information available on the internet. Do I need to remind you that the path to a successful job search has changed? Here are 10 brief tips to help your job search if you are hesitant of using more advanced technology: 1. Make a list of the jobs that you are interested in and are only qualified to perform. 2. If you do not have a smart phone or computer you can always use the Internet at the library or you can purchase a new computer or Smartphone, if it is within your budget. Shop around, ask questions and do comparative shopping. After you have made your computer purchase or have visited your local library, you can now begin to research your job title, industry, and employers that you are interested in working for. 3. While online you can utilize and print résumé templates, interview tips and techniques, interview questions, and résumé salary information. 4. On the Internet, you can download apps to create résumés to review interview tips and techniques and other information relevant to you job search plan. 5. If you need help with directions, there are websites and apps such as MapQuest, Google, and Navigation to name a few, which will help you with locating and calculating the best route for your arrival and destination to job searches and interviews. 6. With the use of the Internet, you have the ability to review and to be familiar with an enormous amount of information about a company and its hiring managers, and recruiters by engaging in conversations, chats, networking events, job fairs, blogs and other career opportunities or events through the use of social media. 7. Log into social media network sites, like LinkedIn, Twitter, and others for assistance with your job search. Be very careful what you include in your profile that will cross the line between professionalism and unacceptable, behavior. Many job candidates who were once considered to fill a job opening were soon rejected based on negative information entered in their social media profile. 8. Log in to employer sites or temporary agency websites; companies list their mission’s statements, describing what the company is about. These sites also
  13. 13. include a description of jobs that are available for hire, contact information, hiring manager’s information and blogs and directions on how to get to their office location. 9. Check your job title for a complete job description; know what is expected of your job title. Know what changes have been made to the position since you last worked or applied for employment. What continuing education is needed to bring your career up to part? Take notice of any changes of knowledge, skills and abilities. Prepare yourself to return back to school to improve your ability to perform the job. 10. Remove all doubt from your job search. Know who you are and what your value entails. Knowing these things, along with finding and fixing employment barriers that exist in your job search, will help you transition and be a lot more successful at finding employment. As of October 19, 2013, the current unemployment rate in the United States is 7.1%. This percentage rate does not include unemployed, jobseekers that have stopped looking for work or jobseekers who are no longer receiving unemployment benefits and who have also stopped looking for work. Therefore the unemployment numbers are considered to be higher. Check the state by state unemployment rate and other workforce statistics by visiting
  14. 14.  Smart Job Seekers Keep Notes ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________
  15. 15. Chapter 2 10 Steps to Consider For Locating and Removal of Job Search Barriers
  16. 16. Steps to Consider for Locating and Removal of Job Search Barriers. 10 It is a given, because we are human beings, that there are barriers to job searches. Unfortunately, it does not matter what our education o r financial background is, barriers definitely exist. Some barriers are common in nature; some are due to personal dynamics that only you know the cause. Some job seekers may have more barriers than another and they may present more extreme than others. Through previous, personal experience as a jobseeker in search of employment I have had to personally locate and eliminate barriers to my own job search. And, while creating job search marketing tools for job applicants as a Certified Professional Résumé Writer creating job search marketing tools for job applicants; who are entering, re-entering, transitioning, or by promotion who are looking for employment- I have met with clients of my services, and assessed their job search needs and also assisted with locat ing their fears, strengths and weaknesses along with the elements that stand in their way of locating and retaining viable, employment. Because of our nation’s, economic woes- job seekers who contribute to the economy as users and producers of the very goods and services produced domestically or globally, have indeed been affected. Many people are aware of the existence of their barriers, and either do or do not know how to reduce or eliminate the barriers. Others know what their barriers are and because of the financial and emotional strain in both the national and personal economy, cannot budge and need strategic and consistent, motivation with moving forward and past certain devastations. And, there are those job seekers who have never, ever required outside assistance with barriers or with applying for and obtaining employment. These jobseekers, is the most rewarding in my career when come to strategizing a career plan. For whatever reason, the barriers exist and this guide helps to become a reminder that it is detriment that such pitfalls and sensitive elements be removed to build confidence and selfesteem in yourself and your finding the best employment that you are most qualified to perform. Below are 10 steps that if considered, can assist with reducing or eliminating problems that currently persist in your job search and have weighed heavily on your attempt at getting hired: 1. Write down the things that are worrying you; date this list.
  17. 17. 2. Write down the things that are keeping you from finding employment, for example, child care, adult day care for an elderly parent, education, money, transportation, or divorce; date this list. 3. Write down your fears when it comes to your job search; date this list. 4. What things did you write down? Can you improve, or eliminate this list within minutes, days or weeks; date this list. 5. Separate the things that take longer to accomplish from those that will not. 6. Begin a check list and diligently work at it. Set a goal to complete, remove, reduce, or eliminate the task or barrier. 7. Ask for assistance from a family member, friend, pastor, counselor, or anyone that you confide in and trust with your best interest. 8. Obtain referrals or recommendations for both private and government agencies that can help eliminate or reduce the barriers; help is there, use it. Forget about your pride and what others will think about your use of such services. Make a plan to utilize them temporarily, but child care services if within guidelines, can remain as long term use. 9. Read self help books, meditate, pray, keep an open mind; believe that you can’t and won’t stay in the same situation which is not where “You”, at all, want to be. 10. Research the internet, by use of your smartphone or personal computer; for instant information and answers to many of your needs. Barriers can be difficult to remove and because resources many not be easily, attainable to you, can sidetrack your motivation and make you think that trying is useless. If the effort is made by researching, calling for assistance and marking off items from your barrier checklist, you will probably see problems and issues begin to eliminate or reduce; and the road to your job search may become more visible. Below are a sample, barrier locator and resolution checklist. On the following page is a full-page barrier checklist. Feel free to print as needed. Problems/ Barriers (examples below) Child Care How Can You Resolve Resources to Help Fix Contact Information Feedback Solved? Yes or No Sample Also, try locating on the World Wide Web, personality, skills, and, abilities tests to eliminate barriers related to your finding employment.
  18. 18. Problems/ Barriers (examples below) How Can You Resolve Resources to Help Fix Contact Information Goal Started Date Goal Feedback Finish Date Solved? Yes or No
  19. 19.  Smart Job Seekers Keep Notes ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________
  20. 20. Chapter 3 10 Steps to Consider While Living in a Domestic Violence Shelter
  21. 21. Job Search Steps to Consider While Living in a Domestic Violence Shelter 10 Many women, children, and men are consumed with the aftermath of domestic violence on a daily basis. Shelters are now overwhelmed with residents due to issues caused by the economy including, domestic violence, unemployment, and underemployment. Transitioning from home to a domestic violence shelter can be overwhelming. I know, because I and my children have been there. It is quite difficult to gather thoughts, personal items, money, and composure to move forward from the cycle of events that led up to your stay. The 10 Job Search Steps are to be considered with the workout plans and safety plans of the staff, legal advocates, and social workers of the domestic violence facility in which you reside. The 10 Steps are not to take precedence to your domestic violence issues. These steps can help you to move forward with your job search, which for a person of domestic violence presents far more barriers than that of an average person’s job search. I’m sure that your advocate has given time to adjustment to your residing in the shelter, reviewed safety plan, and have developed a plan to your obtaining employment to help you gain independence and financial stability. It is imperative that throughout your search you remove as much doubt as you can; it takes time. Now you have new issues including living in cramped spaces, eating and showering when someone else says so. This may be so, but now you and your family’s safety has been secured and trying to search for employment and land a job is now necessary as your stay in the shelter may be limited. Because I am not licensed to provide you with social counseling, I am so certified in the preparation of assessing a jobseeker for the creation of a résumé and other job search marketing tools and also I have the experience of motivating myself and my children throughout a tumultuous time. This, my friend, is how I can present the steps to finding employment under the pressures of living as a domestic violence victim in a domestic violence shelter. I will try to motivate you to know that you must create a checklist, a plan. You have to condition yourself to check the list off as you go. Try to check off at least two things a day. I will try to motivate you by saying to you, “You can do it.” I know from experience that you can and that you must. A thorough plan and adherence to that plan will make you successful at what you set out to do. Do not, by any means, take your stay at the shelter for granted. I know that this is a difficult time and that there is more pain and unanswered questions of, “why” and “how could he
  22. 22. or she have done this to me”, but one thing for sure, is that it did happen and you must prepare to get stability in your life. Did you know that obtaining shelter is most important than anything you need to accomplish? If you have no place to live or an unsecure place to live, having money does not satisfy the stability needed during this uneasy time. This is a fact. Did you know that while you are at the shelter that you now have housing, you’re dislocated, but you have housing? The lights are on; there is heat and air conditioning. There is food, soap and water, and bathing facilities. There is laundry space. There is clothing, shoes, and food donations. There are school supplies. There is access to counseling services, transportation, and other resources such as information to social services, permanent housing, Medicaid, Medicare, and Social Security agencies, to name a few. The domestic violence shelter has access to hiring managers, temporary agencies, and employers looking to invest and help the community when such a need arises. So with that, everything that is needed to keep you warm, safe, and provide a roof over your head is there. There for you at no expense. All you have to worry about is building a positive, frame of mind, a positive, emotional well-being and successful approach to employment, and of course, those dreaded chores - The same chores that you have to do at your own home. Let’s get started with the 10 Steps you need to consider using with your job search: 1. 2. 3. 4. 5. Discuss, review, understand and make every attempt to complete the plan that the domestic violence shelter staff has created for you and your family’s personal situation. Create or revamp your résumé and a cover letter yourself or with the use of a friend, a staff worker, or a professional résumé writer, tailored to the position you are qualified to perform. You must have an updated résumé and cover letter! The job market has changed and if you haven’t already done so, you need to make changes to how you search for employment. If you have a smartphone, android, tablet, laptop, desktop computer access while in the domestic violence shelter or by security release to go to the local library by approval of the domestic violence staff, search and locate information concerning careers, job descriptions, and employer name and address information. You can download apps to résumé and cover letter templates, interview tips, techniques, and questions and proper interview apparel. You can also find mock interview information with these devices and resources as well. You can print directions or download apps such as MapQuest, Google Maps, or Navigation that locate your destination and give you routes to take to get to jobs, social service agencies, school, and other locations. Once you have created a résumé and cover letter, you can submit it according to how the hiring manager, employer, or temporary agency has requested it to be sent. You can visit employer sites or temporary agencies such as Robert Half, Office Team, and Kelly to name a few. You have to save your résumé to your email or scan to your email or have in your documents on your computer to
  23. 23. upload or submit your application, résumé, and cover letter to the sites job portal or job board, according to specifications. 6. Know your skills, the job title, what position you are applying for and that you qualify for. Know your accomplishments that helped make the previous companies successful. Know your education, training, certification; seminar, workshops and other continue education information. Know your typing speed and computer skills. Ever volunteered and did community work, that’s important too. For your cover letter know why you want to work for a specific company and what skills you possess that stands out from the crowd- then briefly ask for an interview. 7. Look over your clothing for a job interview. Is the clothing of business professional or street wear? Your interview clothing should be of business wear only. Do not wear colored clothes to a job interview. Ask the shelter staff if there are any donated white shirts and blue or black pants or skirts, and black shoes; these main items are needed to compete in a very competitive, job search market. No gaudy jewelry. No huge hooped earrings. Try a conservative hairstyle. No colored shoes and no gym shoes. This is business and you are to behave as such by wearing proper interview attire. 8. Print plenty copies of résumés and cover letters, and as a certified professional résumé writer, I also recommend your being prepared with copies of reference sheets of both professional and personal references. The reference sheet can have three or five references, but provide the hiring manager with what he or she request. Be prepared with pen and paper, too. 9. Make a job search plan. You can create it like a chart or a journal. Write down the employers you want to apply to, then submit your résumé and cover letter. Document the date you applied to the position, the company’s response and the date of the response. Write down how you applied to the position, who the hiring manager is, and interview dates. Document how the interview went and what you think your strengths and weaknesses are. Write your hire date down. Make changes to your résumé as you see fit, but be knowledgeable and comfortable in doing so. 10. After each submission of your résumé whether in person, by email, faxes, smartphone, internet, employer website, snail mail allow five days to send a letter explaining who you are that you are still interested in the position. If you interviewed for the job, write a thank you note immediately after you return home to the hiring manager who interviewed you. If you submitted a résumé and cover letter it is okay to write stating that you are still interested in the position.    Allot plenty of time to your job search strategy, especially when the kids are asleep or in school. This is business treat it as such. It’s your job, put your best and your all into it. Once you get home from your interviews you can change clothes and get back into the mode of you. Don’t give up! Be persistent! Just like every other job seeker who is looking for employment. Keep your head up and find out what your barriers are to employment and continue to remove as many barriers as you can.
  24. 24. Remember: To succeed at your own job hunt, appropriate job search etiquette should be practiced throughout your job search. Keep the domestic violence staff informed with the results of your job search. They can help you along the way with discussing your flaws, fears, mistakes made and over all critique your career search, which is called, “corrective criticism”. Often criticism hurts and during such a traumatic time in your life, can seem almost as devastating for victims of domestic violence, but take it with a grain of salt and make the correction as best you can. Helpful reading: the Single Parent’s Money Guide by Emily Card with Christie Watts Kelly The road to healing requires adequate resources. Below are lists of sites that can help you eliminate some of the barriers to your situation. National Association of Child Care Resource and Referral Agencies (202)393-5501 The National Domestic Violence ProBono Directory vices Department of Human Services (Search by your State for the Department of Human Services) The Association for Children for Enforcement of Support (800) 537-7072 Internal Revenue Service (800) 829-1010 Department of Unemployment Security (Search by state for the Department of Human Services) The United State Social Security Administration (800) 772-1213 Check for local listings or attempt a url search of top staffing agencies in your area: Kelly, Office Team, Adecco, Manpower, Spherion, Interim, Westaff, AppleOne, Anchor Staffing.
  25. 25.  Smart Job Seekers Keep Notes ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________
  26. 26. Chapter 4 10 Steps to Consider When entering or Re-entering a Workforce as a Baby-boomer or Generation Y jobseeker
  27. 27. Things to Consider When entering or re-entering a Workforce as a Baby-boomer or Generation Y Jobseeker 10 I cannot tell you enough how many Baby Boomers and Generation Y clients I have written resumes or have provided career coaching services for prior to or during our current, national economic situation. These clients both male and female and of different races present with common issues and that is completing a job search in today’s job market. Today’s job market consists of both social media and the use of the internet. Baby Boomers and Gen Y job seeker’s either have retired after 20 plus years of service and had to re-enter the workforce because of financial reasons, because of boredom or to obtain access to additional pension options. Gen Y job seekers have gotten whatever jobs they wanted and have multiple jobs or have job hopped with their the past 5-10 years. When both generations began their work experience they applied to jobs by use of paper applications and paper resumes. They both walked into a company that he or she was interested. I cannot tell you enough how many baby boomers and generation Y client I have written resumes were career coach during our current national economic situation. These clients both male and female and of different races present with one common issue and that is job searching in today's job market that consists of both social media and Internet usage baby boomers and generation Y jobseekers have either retired after 20+ years of service and had to reenter the workforce because of financial reasons or because of being bored and want to obtain or have more access to additional pensions. Generation Y jobseekers have gotten whatever jobs they wanted to have multiple jobs or have job hop with the in the past 5 to 10 years when both generations began walked into a company that he or she was interested in for a company that was hired and submitted an application for paper resume review of openings on employers sites, social media sites, job boards at the click of a button Many jobseekers were hired this way on the spot, or receive immediate interviews, the selection processing faster, and the employer or higher manager could not be contacted. But nevertheless the chances of getting higher was greater than before your qualifications didn't even have to match those of the company's job description today, that way of hiring has changed drastically. The recruiting, selection, and hiring process has now included social media, even the process of
  28. 28. elimination can include a rejection of you because of the negative or on professional social media profile. This new process of writing a more creative resume and cover letter, submitting a resume and cover letter outline and the interaction of jobseekers to hiring manager by way of social media is in full swing and cannot, will not, and must not avoid the avoid it by the baby boomer for generation Y job seeker. Knowing what digital devices and how to use down with the Internet will increase your chances to getting hired. Removing all doubt that you that you cannot compete in this job market should also be avoided. The baby boomer and generation Y jobseekers have been at the same job for or saying industry for 15+ years and starting over comes complete with the normal job search weaknesses such as Spears weaknesses in your apparel where do I look how do I get over why I left my past job along with completing and submitting a resume and cover letter online. And searching and finding job openings online If both Generation y and the Baby-boomers understood they would know that everything is much easier than it seems you no longer have to try to find a company to arrive for the interview, they are the use of the cost the company's info to view search contact information navigation. Includes navigation apps for travel information bullet continuing education courses bullet how to write a resume and cover letter bullet job salary and salary negotiations changes in comparisons and update salary needs bullet share information plus knowledge we generation and why Millennial's and the Baby Boomers and get along with each other bullet self-help books of motivation and remove Spears 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Visit site for up-to-date job search information for Babyboomer job seekers. This niche site has dedicated all of its time and resources to providing this age group with all kinds of information including, employment, legal, health or retirement to name a view. They have studied the effects of their audiences needs for employment whether entering or re-entering the workforce. This site also has a job board.
  29. 29. There are one million unemployed, Baby-boomers in the United States. Many Baby-boomers will not be retiring at the time that they should. Understanding, co- working with, nurturing, and accepting the Millennials attributes appear to be tough. We either have Millenials as children, grandchildren, relatives, co-workers, supervisors or neighbors; their existence is totally un-avoidable. I found a neat book; The Trophy Kids Grow Up by Ron Alsop that focused on the effects of each generations participation in the workforce, especially the Millenials. More information can be found at the author’s website at
  30. 30.  Smart Job Seekers Keep Notes ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ __________________________________________ __________________________________________ __________________________________________ __________________________________________ __________________________________________ __________________________________________ __________________________________________ __________________________________________ __________________________________________ __________________________________________
  31. 31. Chapter 5 10 Things Millennials can Consider Throughout their Job Search
  32. 32. Things Millennials Can Consider Throughout their Job Search 10 By now everyone should know, that the Millennial generation is the group that leads the age of knowledge and information. It’s not that this generation has more experience than any previous age group or existing age group, but it has been the age generati on responsible for most of the creation, and immediate embracement of the digital age start -up companies to sweep the Silicon Valley to the East Coast. What this age group has done with knowledge and information has forced every other age group before it to re-evaluate how things are done, who’s involved in its process, and what changes are to be made to the “Now” and the “Future”. Many people were extremely slow to attach to the use of internet, as well as many companies who refused at one point to integrate the internet into its present and future organizational planning; especially when it came to marketing and advertisement. Many start-ups began to grow and explode based on their ability to come to work and ultimately kick-it while brainstorming for ideas, accomplishing goals, and creating what finally became billion dollar companies. These companies listened to the Millennials because either they were themselves of Millennial age or had great organizational leadership to make sense of what our world was heading into, which is the digital age of knowledge and information. Those of us parents who have Millennials know that this is a truly outspoken, confrontational, but creative generation. Millennial children have their own minds and do not curtail to the way things were and what the generations before believe should be. The more that you tell this generation that the old way is the only way, and the right way, the more they will show you that their way works and will work. The greater person, that of the experienced or generations before; whether it be a parent or a business, must come to terms, that this generation will be leading our country by way of whatever industry they enter. And that, the best way for both generations to overcome ideology, division is with acceptance and by appreciating each other for what he or she brings to the table. The digital age of knowledge and information warrants this action and is detriment to households and businesses alike to their succeeding. Millennials think differently from previous generations, we know it, and so do they; but, how does the hiring manager from a previous generation deal with such a Milleninnial, job seeker? How does the Millennial job seeker approach a job interview or his entire job search with the possibility of interviewing or becoming hired by a company who is of the previous age generation and necessitate this type of employee in its workforce.
  33. 33. Millennials have value to be added to the existence of any business. I can speak from personal experience of having a 25, 16, 9, and 8 year old all born of the Millennial generation; all verbally outspoken. I certainly have had to listen to my children when it comes to advice even about my business but, I will tell you that it is hard and often very difficult to listen to individuals that I believe have not been on the earth long enough to have experienced anything to tell me about certain subjects. My ideology can be very wrong, although I believe my approach is by way of trying to preserve the values of my time; but, this generation brings greater value to the digital age than previous generations, as they will reign longer in it. Millennials must remember that it is important to listen and grasp the old values of both business and personal and combine them to permit their period of influence. Millennials should work with the experienced, previous generations (Baby Boomers & Generation Y) to share, combine, and grow their knowledge, their information base, their ideas, and the organizations’ goals. I have combined a list of 10 Things Millennials should do to prepare for an interview with an employer or hiring manager of a previous generation: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. [Type a quote from the document or the summary of an interesting point. You can position the text box anywhere in the document. Use the Text Box Tools tab to change the formatting of the pull quote text box.]
  34. 34.  Smart Job Seekers Keep Notes ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________
  35. 35. Chapter 6 10 Things to Consider When Creating a Strategic, Job Search Plan
  36. 36. Things to Consider When Creating a Strategic, Job Search Plan. 10 Building up your mind to pursue employment took weighing of reasons and options to the reality and probability of you and your family’s lifestyle. Actually without this book, you made a decision to do so and your career or job search plan was in progress. Now, more than ever before you are in full swing with realizing that a strategic, job search plan is needed to craf t and present yourself with profound impact leading to receiving employment. But, how do you approach creating a strategic, job or career search plan?  You ask, what information do I need to capture the attention of a hiring manager?  What information is valuable and what is not?  How often should I contact a hiring manager after submitting a résumé?  Where do I want to work?  Why do people refer to a résumé as” Job Search Marketing Tools”?  How do I get started? Job search marketing tools consist of:  a résumé (resumes are tailored to each position title applying for)  cover letter (cover letters are personally addressed to an individual and tailored to the position)  reference sheet  Thank you letter  follow-up letter  salary history  video résumés  networking résumés  networking cards  career coaching As a Certified Professional Resume Writer, I recommend that all of the above bullet points are created and utilized for maximum results. Cross all of your t’s and dot all of you I’s during your job search. You are leaving no stones unturned with the use of each of tool. They are to enhance your job search and should not be unused or under-crafted. All of the job search documents are to be strategically used increasing build with creativity to increase confidence during your job search. Creating and building an effective job or career search is the only means to progress onward with your successfully landing employment. Any thoughts given to the stepladder in finding
  37. 37. employment is a plan, but writing this plan down, researching the needs of a successful hunt, and accomplishing getting hired is the closing stages. Steps to a successful, strategic, job search plan: Identify Plan Build Action Feedback Follow-up Listed are 10 steps that can assist you in motion to accomplishment of building workable job search plans. 1. Create a strategic, career plan by:    Identify what you want to do and what it takes to do it. Plan what you will do. Build your plan, check it off as you go along, and cover all the tracks of a successful job hunt.  Put your plan to action; distribute job search marketing tools, interview, and network.  Document your feedback.  Follow-up your actions with follow-up telephone calls and letters. 2. Create job search marketing tools; résumé, cover letter, reference sheet, thank you letter, follow-up letter, salary history, video résumés, and interviews (video marketing), networking résumés, and networking cards. 3. Print plenty of job search marketing documents. 4. Meet with a Certified Professional Résumé Writer and/or a Career coach. 5. Research employers and industries of choice. 6. Select qualified job title and industry. 7. Review interview tips, questions, and interview attire. Perform mock interviews. 8. Devise plan to distribute résumés and cover letters, video résumés and other job search marketing documents. 9. Follow-up to all interviews and job search marketing tools’ distribution. 10. Attend networking events, job fairs, seminars, workshops and other career related events. Do not forget to utilize social media with your job search.
  38. 38. On the following page is another chart that displays steps to a strategic career search plan. Check out this and other apps located at Google Play Store, these twor were voted five stars: Career Planning Made Easy by Appbuzz Glass Door has a neat app loaded with salary information and job leads it also has the ability to merge your job search with Facebook.
  39. 39. Steps to your Strategic Career Search Plan You Check Out Interview Apparel Determine Ways to Distribute your Job Search Marketing Tools Create a Clear Career Search Plan Review Interview Tips, Techniques, and Mock Interviews Follow-up all interviews and marketing tools submission with Thank you Letters Meet with a Certified Professional Resume Writer Meet with a Certified Career Coach Document all Interviews and Marketing tools Submission Create and Print Resumes and Cover Letters Download Apps, Utilize Online Websites for Career Information Utilize Social Media Sites for your Job Search Attend Networking events, Job fairs, and other events
  40. 40.  Smart Job Seekers Keep Notes ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________
  41. 41. Chapter 7 10 Steps to Consider When Shaping your Value and Creating an Elevator Pitch
  42. 42. 10 Things to Consider When Shaping your Value and Creating an Elevator Pitch How do you determine your value? It consists of all the things that describe the benefits of hiring you. Your type of and level of experience, education, certifications, trainings and workshops, your professionalism with both presentation of your person and of your job search marketing tools differentiate you from the competition. It is these combined attributes that your value proposition consist of to create your elevator pitch. Everyone has value to bring to the table, but it is the value that matches that of a business value requests and its organizational goals.  Do you perform your duties at a production rate past that of the requirements?  Do you utilize specific productivity techniques that you were trained or certified to perform?  Does your job allow you to administer certain drugs that require security clearance?  Does your portfolio, rolodex, or LinkedIn Network consist of more regions than that required of the job description?  Do you oversee a Call Center of different divisions and 1000’s of inbound and outbound callers?  Do you manage billions of dollars annually in revenue collections verses thousands of dollars in annual revenue collections?  Do you teach Spanish, French, and Chinese although the job requires only Spanish to be taught? The above bullets are an example of competitive advantage that determine your value and adds quality and quantities to your elevator pitch and ultimately adds both perspective and character to your resume. Second, just like a business you are to find out who you are presenting your knowledge, skills, abilities, and experiences to. What industry and job title are you marketing and asking to sell your assets to. The information that you possess to perform, can only be targeted to those businesses or companies that you are qualified to target or else you are wasting everyone’s time. The more eccentric the business, the higher the caliber of the value proposition. The company or hiring manager will not accept anything less. Therefore, great presentation is a must during your job search. Getting an interview, time to speak your requests or a scheduled meeting after the use of your elevator pitch will allow you the time to present yourself more openly. Use your time wisely and remember that professionalism is still a must and your résumé and cover letter should reflect all that your talk-off presents; your skills-being able to satisfy the organizations needs.
  43. 43. The Wikipedia at describes an elevator pitch as an elevator pitch or an elevator statement is a short summary used to quickly and simply define a person’s profession, product, service, or an organization for the advancement of its value proposition. The idea that it should be possible to deliver the summary in the time span of an elevator ride or within approximately 30 seconds to two minutes. If the conversation at the elevator for those few minutes is interesting and value is added, the conversation will continue after the elevator ride or expedient in exchange of business cards or a scheduled meeting. I used Wikipedia and not the Webster dictionary because it is of the Internet and created for the internet; created for the digital age of information and the edification of knowledge. The elevator pitch consists of a value proposition of value proposition is an accumulation of your value rolled up in a strategic, sales pitch. It is a part of business and the marketing products and services that we consume. Human job search marketing is utilized in the same way. Therefore an elevator pitch is essential to your job search; it describes in 1-3 minutes what your valuable assets and can be used networking events, meetings, parties, seminars, workshops, or job fairs. So, after your elevator pitch has worked and in returned have captured an interview or meeting, and you are asked, “What is it that you can do for my company”, we know you will be fully prepared. Creating an elevator pitch is just one of many valuable, job search tools to help get your foot in the door and finally noticed or hired. I have included 10 things that can assist with your creating an effective and successful elevator pitch by use of social media and knowing your value: 1. Microsoft has elevator pitch templates that you can download. After entering the required personal brand information into the templates, I recommend that you tape yourself while practicing your speech using video or audio devices and apps with your smartphone, computer, or handheld recording devices 2. . Attending lots of job fairs, job interviews, and networking events and can’t seem to conquer your fears of speaking in public, I found a few apps at Google Play Store to help overcome fears of speaking public: Fear of Public Speaking by Tina Sibley, Elevator Pitch by and ePitchlite by The App Guys (this app has a free and upgrade version). 3. 4. Use your webcam installed at your computer or use your smartphone’s camcorder or voice recorder to practice your elevator pitch and interview techniques. Pay close attention to facial expressions, eye contact, and the tone and flow of your speech. 5. Create a user account at Youtube and create and post a timed elevator pitch. Remember create the post as it relates to the job, position, or industry that you are attempting to attract. You can even create a brief elevator pitch to be used as a brief video resume with information to your email, social media network, or URL accounts.
  44. 44. 6. Best Audio Reminder by Exaltare Technologies is another downloadable app located at both Google Play Store and Apple Store. It has both a lite version and an upgrade what’s unique about this app is that it has a voice recorder so that you can record your elevator speech, an alarm reminder of job search plans, text to speech capabilities and an event reminder to remind you of scheduled interviews or business meetings. 7. Use PowerPoint to create a quick elevator pitch and upload it as a post with a link to Facebook. Then Tweet the link to your followers or DM to specific companies at Twitter. You can also upload your PowerPoint driven elevator pitch to your LinkedIn by sharing the upload or posting its link. You can even upload the PowerPoint slide to Youtube. 8. 9. 10.
  45. 45.  Smart Job Seekers Keep Notes ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________
  46. 46. Chapter 8 10 Steps to Consider When Distributing your Job Search Marketing Tools
  47. 47. 10 Things to Consider when Distributing your Job Search Marketing Tools How you distribute your résumé, cover letter, reference sheet, thank you and follow-up letter and other job search marketing tools is just as important to your job search as it is to create them. Hiring managers are demanding that your résumé and cover letter be forward to them how they request. Not sending it to them the approved way can cost you an interview and a job. The internet has increased the modes of communication with instantaneous receipt of mail, letters, comments, replies, requests, information, money, or acceptance. So it’s no wonder of the significance of the receipt of a résumé and cover letter submitted to a hiring manager. Your job search marketing documents received by email, online are requested to be received in word.doc, PDF, ASCII, rtf, and other file formats. Knowing which format to create and all of the modes of distribution will increase your possibility of employment. Your job is to get your resume out of your hands and into the hands of the decision maker. How well and often you job search marketing documents are distributed are determined by the effort that you put forth. Increase your chances of landing an interview and getting hired. Check with your resume writer or career coach to see if he or she offers resume distribution services or if she can recommend a distribution service to you. When using someone else to distribute your resume and cover letter make sure get proof of what, when, where, how, and to whom the documents were sent to. Compiled for you, are 10 ways to successfully distribute your job search marketing tools: 1. If you haven’t already established an email account (because in today’s digital age you need one), do so immediately. Job searching is a business and getting hired is your job. It’s your responsibility to be prepared, up-to-date and aware of innovation. You can create an email account at Yahoo, AOL, Gmail, Bing, and other internet providers for free or at a cost to you to receive or send email. You can also find many apps at Google Play Store and Apple Play Store for email accounts. Hiring managers communicate in this way and having the ability to submit emails at the push of a button can save you and the employer money, time, and gas. Remember to not use unprofessional email names as your email address, hotlilmama@gmail or would not be considered professional but a turn-off and could result in your resume being rejected or tossed. 2. You can organize and schedule you daily, weekly, monthly, and yearly events with an app for your smartphone or computer download such as Outlook. It is a
  48. 48. 3. 4. 5. 6. 7. 8. calendar to store, edit, and edit both your professional and personal contacts and schedule. You can enter job interview, times, dates, hiring manager information, address, company name, job fairs, networking events and other important, noteworthy information. You can also document your job search marketing tools distribution and follow-up, feedback. You can also set reminders and alarms to help make your job search easier. Try merging your LinkedIn, Yahoo, Facebook and other accounts to your smartphone or computer. Office Suite is an App available at both the Apple Store and Google Play Store. It is created to help you upload different formats of documents to your phone, such as PDF, ASCII, word.doc, or rtf to name a few. Your resume and cover letter and other job search marketing tools can be sent by email for fax from your smartphone in a second’s moment. Be careful, how you are required to submit documents in the format in which the hiring manager requests it. You never know what software he or she is using and the reason for the specific request, but the main format submissions are PDF and word.doc formats. You can also send a video resume to hiring manager. There are companies that can create, edit, and upload your video resume to a URL address, and you in return are able to give the URL to a hiring manager to review for employment consideration. You can add the URL in your email, cover letter, networking cards, networking resumes and other creative modes of resume distribution. This type of distribution is widely used in the entertainment, media (news casting), and more eclectic job titles. Hiring managers and recruiters are now conducting video interviews via the internet. SparkHire located at is an online company that allows an employer to screen, evaluate, and conduct a job interview with you after you have provided them with a link directing them to your profile page. As a job seeker you would share a private link to your profile created at Sparkhire is both a job candidate and employer interactive platform. They are definitely making use social media technology while reducing time and costs of in-person job interviews. You can attend a meeting, business development call, virtual event, conference calls or whatever your choice, with anyone by downloading apps such as Skype, Anymeeting, or RingCentral Office to your smartphone or computer. QR Codes is another mode of distribution for your resume and cover letter. This downloadable smartphone and computer app is also available at Google Play and Apple Store. You can create a QR code to send your stored resume, cover letter, reference sheet, professional portfolio, or video resume to hiring manager. You can also use it on your resume, cover letter, business cards, networking cards and resumes allowing others access to an electronic version of your job search documents’ personal brand. You can also use the app to scan employer, educational, or other related job search information. Owning a wireless 3-in-1 printer (fax machine included) can be a big a big advantage to your job search. Today’s printers have downloadable apps that transmit information to and from your smartphone or computer. Find out your printer brand name and model number to download the correct app or software. HP, Brother, Epson, and Lexmark, etc… all has apps for wireless and remote
  49. 49. printing and faxing. Having a printer can allow you to send or receive faxes quicker that hand deliver or snail mail. You can print copies with your smartphone app; you can edit, view, and create depending on the upgrade of the app. 9. Executive recruiting firm or temporary agency 10. During networking events, job fairs, or during an elevator pitch. 11. Respond to an advertisement [Type a quote from the document or the summary of an interesting point. You can position the text box anywhere in the document. Use the Text Box Tools tab to change the formatting of the pull quote text box.]
  50. 50.  Smart Job Seekers Keep Notes ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________
  51. 51. Chapter 9 10 Social Media Networks and Sites to Consider for use Throughout Your Job Search
  52. 52. 10 Social Media Networks and Sites to Consider for use Throughout your Job Search Social Media and the internet; “Either you’re with it or you’re not”. Not being with it during your job search could cost you competitive advantage. Yes, having a smart phone, having the internet and any other type of computer system or digital device increases your ability to obtain employment, obtain the right information, and also, increases your knowledge. The internet is where at least 50% of employers, hiring managers, and other hiring personnel have taken their recruitment and hiring efforts. And because employers are performing social media , recruitment tasks by searching the job market online, they are determined to hire those individuals who possess and are able to interpret this knowledge and information on paper, in -person, and ultimately, perform said duties at work. Find out where the decision makers blog, tweet, chat, or network. Pay attention to what, when, why, how, and where they posts for job leads. Engage in online community chats. Attend virtual and in-person networking events for recruitment purposes. Search and register to attend virtual job fairs. The internet is buzzing with employers’ websites, hiring managers’ blogs, and their very visible, social media network hangout spots. What was once a secret, (where to find the person that makes the hiring decision) is no longer one? Exploring these sites that you may or may not be aware of after reading this book will become useful. Why, because every administrator knows, that “Content is King”. So as we speak, information is constantly added for everyone’s cranial or brain to interpret and utilize. I say, “Go yonder, into the great internet universe and seek, find, and explore…! I have located 10 sites that could enhance your social media job search and help to increase your jobseekers’, competitive advantage: 1. Am I wrong for saying, “Google everything”? I hope not. With any search engine, you can type in your subject phrase (exactly as you think of it) within the address bar and attempt a search. Search for employers, job titles, navigation maps, or salary information. The goal is to find the information that you are looking for. Search engines including Google, MSN, Bing, and Chrome are not ranked in this book and many will be left out because there is just not enough space to include each and everyone.
  53. 53. 2. LinkedIn is a site for professionals who are either hiring managers, employers and employed or employed individuals or jobseekers of every job title, educational background, and loads of experience. Nearly every industry is represented at this site. It is informative with eBooks, power point and other media presentations, networking events, job fairs, services and products offered and services and products needed. There are job boards and plenty of articles, blogs, and great industry news, and information posted. Visit to see what the site is about and if it has the information that you care about. The LinkedIn network connects across the world. 3. Twitter is the hotspot for information, and all kinds of information. You’ll find big and small companies, celebrities and everyday people stretched from America’s coast to coast and internationally throughout the world, tweeting and posting information every second of the day and night. Companies, hiring managers, and their employees’ hangout on twitter. They sell and search products, services, and they scout for “You”, the job seeker. You can find plenty of coupons, discounts, and new product information. Hiring managers post jobs, provide job descriptions, information about their company, and search for and research the profiles of possible job candidates. You can visit Twitter by logging in to and creating an account to follow and accept follows from people and companies of your choice. You’ll find job openings and other career development information tweeted by hiring managers, temporary agencies, recruiters, headhunters, employers and anyone searching for job seekers. There are job board companies that tweet job leads to Twitter and other job search information. Take a look at these companies by creating an account and explore and retain the information that you care about. 4. Facebook located at provides a common area where everyday people hangout socializing with family and friends and anyone else you wish to add as a friend to your network. This site is where strategic company’s search for people to buy their products and services. Where advertisement and job information is passed along by people who are also searching for what is best for them. Be very careful of what interaction and the content of your profile presents. Hiring manager’s search networking sites to accept or reject an individual base on what you have revealed or exposed on your personal page. So, make the best of your social media job search. 5. There are thousands of job boards on the internet created by hiring managers, temporary agencies, recruiters, headhunters, and employers to post jobs openings. They are measured according to ease of use; performance-by the amount of traffic to the website, the user friendly navigation, features, help & support, and the ability to locate viable employment in your region. Try this up and coming job board Employment Crossing to post your resume and review jobs leads. I have also researched 15, social media job sites listed by and here is who they mentioned,,,,, AOL Find a Job,,,,, The,,,, and Take a look, apply, and keep searching for more information.(eBiz/MBA, 2013)
  54. 54. 6. There are also niche websites listed at to get you to the job board of careers that list jobs and information specific to your job title and industry. There are apps for free or purchase at Google Play Store and Apple Store for niche jobs such as executive jobs, security guard jobs, nursing jobs, or Management jobs. Take a look at each store and see what you can find. 7. Employers also create company websites where they list job openings where you can submit an online application and upload a résumé and cover letter to apply to a job opening. Check out the website by searching for company names online. 8. Google Play Store and Apple store both have apps for sell or downloadable to your smartphone or computer for free from employers, staffing and temporary work agencies, and other companies including, Robert Half, Adecco, and Office Team to name a few. These apps allow you to create an account and view job openings on a feed. Many have links to the site or allow you to apply to a job opening using the app. 9. Utilize navigation apps like Map Quest with GPS navigation to get you walking, bus, and driving directions to your job interview. 10. I found a few apps at Google Play Store some are free and some cost to download or upgrade for greater functions and performance. Apps Social Media Job Search, Redi Job Interview Prep by Powers App, Career Planning Madness by Appbuzz and My Class Assistant by Kray Logic are apps you can check out, this is just my selection from thousands. Check out Google Play Store and Apple Store to locate job site and career apps. Apps are ranked by stars with a possible ranking of one to five stars. There are also reviews from users to let you know what the apps performance flaws and praises are. Check to see what apps and downloads are compatible with your smartphone or computer. SocialBro, MarketMeSuite, and HootSuite are all platforms created to host all of your social media network accounts within one central location. LinkedIn, Facebook, and Twitter can all be viewed, updated, friend and tweeted from. You can arrange settings to follow specific keywords (careers), #hashtags (#jobs), Profiles (@OfficeTeam) or accounts (Clear Wireless). Your job search can become so much easier to maintain with the use of these time management services.