Google Analytics Implementation Audit

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Google Analytics is certainly easy to install. One little snippet of .js and thousands of analytics reports appear giving you the false impression that things are done. WRONG! The easiest things to measure are never the important ones. MashMetrics has put together an easy to follow audit to assure you are taking advantage of all the Free Google Analytics reporting tool has to offer. Please check us out! Mention SlideShare for a free audit on your site and setup!

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Google Analytics Implementation Audit

  1. 1. Google Analytics Implementation & Configuration Audit
  2. 2. Some work needed – mildly critical Much work needed - critical Needs very little optimization Your GA Audit Results ACCURATE - Proper tag install - Google Verification - Traffic Filters - Test Profiles ACTIONABLE - Search Reporting - On page Events - Goal Tracking - Annotations ACCESSIBLE - Page Grouping - Performance Alerts - Visual Reporting
  3. 3. Your GA Audit Results ACCURATE - Tag is installed properly on all pages - Google Search Console Verification not complete - Spam and Internal Traffic Filters not configured - Test Profiles not created let’s make sure all the data is at least accurate
  4. 4. Proper tagging
  5. 5. Google Analytics Spam Filters
  6. 6. Free Spam Filter segment Click to Install Spam Filter Segment EXAMPLE REPORT
  7. 7. Google integrations
  8. 8. demographic reporting EXAMPLE REPORT
  9. 9. Google search console/organic Results EXAMPLE REPORT
  10. 10. Your GA Audit Results ACTIONABLE - On-site Search Box Reporting is not configured - On page Events can be used to track user activity, not just pageviews - Goals are not configured to guage website success (or opportunities) - Annotations can be used to “make notes” on data or actions but What are people doing, not just viewing? is my hardwork paying off?
  11. 11. On-site Search box reporting EXAMPLE REPORT
  12. 12. Setting up On-site Search reporting
  13. 13. ANNOTATIONS EXAMPLE REPORT
  14. 14. Wow, our social media is awesome huh! EXAMPLE REPORT
  15. 15. Prove, without a doubt, QUALITY over QUANTITY... MAYBE #NOT!!? EXAMPLE REPORT
  16. 16. SO, want to find out WHAT your users are doing?
  17. 17. There is more going on than just pageviews... EXAMPLE REPORT
  18. 18. Are Users trying to contact you? EXAMPLE REPORT
  19. 19. Are they clicking Offsite or on PDF downloads? EXAMPLE REPORT
  20. 20. what content engages users? EXAMPLE REPORT
  21. 21. Your GA Audit Results ACCESSIBLE - Page Grouping can be used to streamline content reporting - Performance Alerts can be sent via email when something is going “really good” or “really bad” - Visual Dashboards make reporting easier on the mind and eye isn’t there an easier way to see all this though?
  22. 22. want data sent to you when big things happen?
  23. 23. Want the data a bit more organized?
  24. 24. Automatically get alerted by email when the following triggers occur. (compared to same day of previous week)
  25. 25. Organize content based upon WordPress tags, categories, sections, authors, and more! EXAMPLE REPORT
  26. 26. EXAMPLE REPORT THe old way…...
  27. 27. EXAMPLE REPORT new way - google data studio reports
  28. 28. EXAMPLE REPORT Quick at a glance awareness and engagement
  29. 29. EXAMPLE REPORT visual, easy to understand reports
  30. 30. EXAMPLE REPORT
  31. 31. EXAMPLE REPORT
  32. 32. what are users actually doing on your site EXAMPLE REPORT
  33. 33. Some work needed – mildly critical Much work needed - critical Needs very little optimization Your GA Audit Results ACCURATE - Proper tag install - Google Verification - Traffic Filters - Test Profiles ACTIONABLE - Search Reporting - On page Events - Goal Tracking - Annotations ACCESSIBLE - Page Grouping - Performance Alerts - Visual Reporting
  34. 34. ACCURATE - Proper tag install - Google Verification - Traffic Filters - Test Profiles ACTIONABLE - Search Reporting - On page Events - Pre-defined Goals - Annotations ACCESSIBLE - Page Grouping - Performance Alerts - Visual Reporting Included in $149 Plan $249 Plan want to get all green?
  35. 35. All packs include
  36. 36. start now! get the data to optimize and grow
  37. 37. read on for insights gained from others
  38. 38. EXAMPLE REPORT new amp pages providing more enagement?
  39. 39. EXAMPLE REPORT ngaged are users from that social medspike?
  40. 40. EXAMPLE REPORT channel really brings the MOST engagement?

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