Email marketing 101

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Email marketing better defined

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Email marketing 101

  1. 1. Email Marketing www.boscoanthony.com
  2. 2. Definition•Communication strategy through a series of emails delivering content, information and marketing offers.
  3. 3. Email Marketing Stigma•One Big Sales Pitch•Spamming•Deliverability | Filters•List Saturation
  4. 4. Email Marketing Essentials• Intriguing Subject Lines• Attention Grabbing Email• Compelling content and value• Consistent call to Action• Promote Engagement
  5. 5. Best Practises• Creating Brand Loyalty• Lifetime value of a customer• Lead Generation Tool• Have an opt in, squeeze page and data• Giving away value• Influence buying decisions
  6. 6. Content Strategies• Content Curation• Blogging• Strategies / Value• Entertaining• Visual Engagement
  7. 7. Email Marketing Metrics•Open rate •Analytics•Bounce rate •Retention•Call to Action •Social Reaction•Link Activity • Comments
  8. 8. Mistakes To Avoid• No Human Touch• Selling too soon• 1990 Sales copy pitch• Staying current with your list
  9. 9. Platforms• Constant Contact• A - Weber• Mail Chimp• Get Response• I Contact
  10. 10. 2012 Trends• Mobility• Social Engagement• Visual Recognition and Engagement• Less Formal• Video!• 6 Deposits of Awesomeness!
  11. 11. Analysis of Email Marketing• Email Marketing has evolved• It is a personalized form of communication• Virtual Receipts / Confirmation• Security• Human Trend VS technological adaptation
  12. 12. List Segmentation• Auto Responders• Creating Lists• Smarter Marketing• Better Analytics• Effective Scheduling• Cater to your audience

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