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Emotional Design
Borrys Hasian
Jakarta - Dec 2015
Circle UX
Expected Utility Experienced Utility Remembered Utility
Should I come back?
Users decision to come back
Attractive things work
better.
Personality
Visceral
Behavioral
Reflective
Peak-end rule
Peak
End
Questions?
Emotional Design
Expected Utility Experienced Utility Remembered Utility
Should I come back?
Users decision to come back
The levels of processing in the brainProduct Personality
Visceral
Behavioral
Reflective
Appearance, touch, and
feel
Functi...
Big Idea
The users Problems/Challenges
Personality of your
web/app
Minimum features
30s Pitch
One short sentence of your web/app
One brief target users
Big idea: What is your web/app all
about?
Who are the users?
Pic...
Persona
Example
A
adaptable
adventurous
affable
affectionate
agreeable
ambitious
amiable
amicable
amusing
Adjectives for Product Personali...
ありがとう!Stay in touch, visit
www.borrys.com
www.circleux.com
Emotional Design
Emotional Design
Emotional Design
Emotional Design
Emotional Design
Emotional Design
Emotional Design
Emotional Design
Emotional Design
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Emotional Design

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I presented this at Google HackFair 2015 in Jakarta.

Published in: Design
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Emotional Design

  1. 1. Emotional Design Borrys Hasian Jakarta - Dec 2015 Circle UX
  2. 2. Expected Utility Experienced Utility Remembered Utility Should I come back? Users decision to come back
  3. 3. Attractive things work better.
  4. 4. Personality
  5. 5. Visceral
  6. 6. Behavioral
  7. 7. Reflective
  8. 8. Peak-end rule Peak End
  9. 9. Questions?
  10. 10. Emotional Design
  11. 11. Expected Utility Experienced Utility Remembered Utility Should I come back? Users decision to come back
  12. 12. The levels of processing in the brainProduct Personality Visceral Behavioral Reflective Appearance, touch, and feel Function, performance, usability, and simplicity. Self-image, personal satisfaction, memories Motor
  13. 13. Big Idea The users Problems/Challenges Personality of your web/app Minimum features 30s Pitch
  14. 14. One short sentence of your web/app One brief target users Big idea: What is your web/app all about? Who are the users? Pick 3 adjectives that represent your web/app What’s the personality of your web/app? One short catchy sentence to sell your web/app How would you sell your web/app? Define 3 problems/challenges and features to solve the problems/challenges. What are the problems you’re trying to solve?
  15. 15. Persona Example
  16. 16. A adaptable adventurous affable affectionate agreeable ambitious amiable amicable amusing Adjectives for Product Personality B brave bright broad-minded C calm careful charming communicative compassionate D determined diligent dynamic E easygoing emotional energetic enthusiastic exuberant
  17. 17. ありがとう!Stay in touch, visit www.borrys.com www.circleux.com

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