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www.immobilienscout24.de




SCRUM at
ImmobilienScout GmbH
Munich | 06.05.2009 | Boris Gloger / Oliver Zeiler
ImmobilienScout GmbH
                                                                     ImmobilienScout24 is the leading...
2002 First Scrum Team
2003 Certified ScrumMaster, 10 / 25 people are today
ScrumCoaches
2004 1st Certified Scrum Trainer in ...
Facts, facts, facts (1/3)
      One of Germany’s largest internet-portals


 Approx. 130 internal IT-employees, 3 externa...
Facts, facts, facts (2/3)

      History                 Waterfall-development with non-prioritized
                      ...
Facts, facts, facts (3/3)
      SCRUM Roll-out (9 Feature-Teams + 3 SYS-Teams)
                                           ...
CHECK it - Daily Scrum
                                                                                                   ...
Kick-Starting a Team in Two Weeks

       TU   WE   TH FR   MO TU WE   TH   FR   MO   TU
MO
Kick-Starting a Team in Two Weeks

           TU   WE   TH FR   MO TU WE   TH   FR   MO   TU
 MO




Training
Kick-Starting a Team in Two Weeks

             TU      WE   TH FR   MO TU WE   TH   FR   MO   TU
 MO


           PO-Roll...
Kick-Starting a Team in Two Weeks

             TU      WE   TH FR   MO TU WE   TH   FR   MO   TU
 MO


           PO-Roll...
Kick-Starting a Team in Two Weeks

             TU      WE   TH FR   MO TU WE   TH   FR   MO   TU
 MO


           PO-Roll...
Kick-Starting a Team in Two Weeks

             TU      WE   TH FR   MO TU WE   TH   FR   MO   TU
 MO


           PO-Roll...
Kick-Starting a Team in Two Weeks

             TU      WE     TH FR   MO TU WE   TH   FR   MO   TU
 MO


           PO-Ro...
Kick-Starting a Team in Two Weeks

             TU      WE     TH FR   MO TU WE   TH   FR   MO   TU
 MO


           PO-Ro...
Kick-Starting a Team in Two Weeks

             TU      WE     TH FR   MO TU WE    TH       FR   MO   TU
 MO


           ...
Kick-Starting a Team in Two Weeks

             TU      WE     TH FR   MO TU WE    TH       FR   MO   TU
 MO


           ...
Kick-Starting a Team in Two Weeks

             TU      WE     TH FR   MO TU WE    TH       FR   MO   TU
 MO


           ...
Kick-Starting a Team in Two Weeks

             TU      WE     TH FR   MO TU WE    TH       FR   MO   TU
 MO


           ...
Kick-Starting a Team in Two Weeks

                         TU      WE     TH FR   MO TU WE    TH       FR   MO   TU
 MO

...
Kick-Starting a Team in Two Weeks

                            TU      WE     TH FR   MO TU WE    TH       FR   MO   TU
 M...
Kick-Starting a Team in Two Weeks

                            TU      WE     TH FR   MO TU WE    TH       FR   MO   TU
 M...
Kick-Starting a Team in Two Weeks

                               TU               WE     TH FR   MO TU WE    TH       FR ...
Kick-Starting a Team in Two Weeks

                               TU               WE     TH FR   MO TU WE    TH       FR ...
Kick-Starting a Team in Two Weeks

                                         TU               WE     TH FR   MO TU WE    TH...
Kick-Starting a Team in Two Weeks

                                         TU                             WE      TH FR  ...
Kick-Starting a Team in Two Weeks

                                         TU                             WE             ...
Kick-Starting a Team in Two Weeks

                                         TU                             WE             ...
Kick-Starting a Team in Two Weeks

                                         TU                             WE             ...
Kick-Starting a Team in Two Weeks

                                         TU                             WE             ...
Kick-Starting a Team in Two Weeks

                                         TU                             WE             ...
Kick-Starting a Team in Two Weeks

                                         TU                             WE             ...
Kick-Starting a Team in Two Weeks

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Kick-Starting a Team in Two Weeks

                                         TU                             WE             ...
#1
 company backlog

   get one for all!
define roles &
#2   responsibilities
Sprint # 1                                                              Sprint #




#3
                                  ...
#4   stick to your teams
make teams
#5   cross-functional


train them so they
can do the whole
work
#6   synchronize teams

        Sprint
      planning 1


        Sprint
      planning 2
create a
#7
     Product Owner Team
fix problem no. 1 = ScrumMaster
#8   who does not understands ...


        Change Agent
        He says “No”
        “He fi...
#9   professionalization


     ‣ software development
     ‣ product development
     ‣ finanical numbers
#9 professionalization X,
“we do not need to do
we do Scrum.”
       ‣ software development
“we can‣ do what we want.”
   ...
#10   fight the RESISTANCE
                                CU
                                     STO MER




      tradit...
Lessons Learned
      There is no silver bullet!

      Significant increase of employees and customers satisfaction
     ...
Next Steps
      Still no time to relax

      No more changes until end of the year, cool down the
      organization
   ...
19/20. Mai CSM (deutsch) in Linz,
Austria

27/28. Mai CSM (english) mit
     ScrumCooking in München, DE

8/9. Juni CSM (d...
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Scrum beim ImmobilienScout24.de

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Oliver Zeiler und Boris Gloger zeigen, wie Scrum professionell und erfolgreich in einer Organisation wie dem ImmobilienScout24.de eingeführt werden kann.

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Scrum beim ImmobilienScout24.de

  1. 1. www.immobilienscout24.de SCRUM at ImmobilienScout GmbH Munich | 06.05.2009 | Boris Gloger / Oliver Zeiler
  2. 2. ImmobilienScout GmbH ImmobilienScout24 is the leading real-estate portal in the German speaking countries. With our more than 450 employees in Berlin we hope to offer the best service to all our customers: >3.7 Mio Unique Users /month > 1 Billion Page Impressions /month > 150 Mio virtual real-estate visits / month (Viewing of exposé) > 1.2 Mio real-estate objects /month > 95.000 real-estate providers / month Seite 2 | SCRUM at ImmobilienScout GmbH | Boris Gloger / Oliver Zeiler
  3. 3. 2002 First Scrum Team 2003 Certified ScrumMaster, 10 / 25 people are today ScrumCoaches 2004 1st Certified Scrum Trainer in Europe 2005 First Large Scrum in Germany 2006 First Very Large Scrum in Europe 2007 Start of Scrum in Brazil 2008 Change of Organizational Structures in larger Companies 2009 Running the whole Product Development using Scrum - Change of the whole organization f.e. ImmobilienScout24, Nokia, Web.de, StudiVZ, Siemens PSE, XING, und und und und und 2500 CSM und 200 CSPOS trained
  4. 4. Facts, facts, facts (1/3) One of Germany’s largest internet-portals  Approx. 130 internal IT-employees, 3 external development teams  More than 1.5 Mio LoC in Java, same amount in php, Perl, Ruby,…  Approx. 10.000 IS24-WebPages  Approx. 15 major- and 70 service releases per year  2 external data-centers, 100% redundant in Hamburg and Berlin  Approx. 600 virtual, 250 physical servers  Portal-availability of currently 99.95% (last three months)  Page-performance „best in class“ Seite 3 | SCRUM at ImmobilienScout GmbH | Boris Gloger / Oliver Zeiler
  5. 5. Facts, facts, facts (2/3) History Waterfall-development with non-prioritized projects and unfocussed development 02/2008 2 product-managers and 2 IT-team leads attended a Certified Scrum-Master training 06/2008 Recommendation of the CSMs regarding a Scrum-introduction at IS24 08/2008 Combined CSM- and CSPO-training for nearly all managers and team leads (36 MA) 09/2008 Start of the first IS24 Scrum-team (2week- sprints until 03/2008, now 3week sprints) 05/2009 Company-wide Scrum-introduction completed Seite 4 | SCRUM at ImmobilienScout GmbH | Boris Gloger / Oliver Zeiler
  6. 6. Facts, facts, facts (3/3) SCRUM Roll-out (9 Feature-Teams + 3 SYS-Teams) 108 Stories in 2009 Sep Oct Nov Dec Jan Feb Mar Apr Mai Jun Jul Aug Task (till end of April) Sprint 1 – PMI 1 Sprint 4 – PMI 3 Sprint 7 – PMI-2, BBP Sprint 13 – OC1, OC2a/b Sprint 15 – PMI 4 Sprint 17 – OM Seite 5 | SCRUM at ImmobilienScout GmbH | Boris Gloger / Oliver Zeiler
  7. 7. CHECK it - Daily Scrum HOW to do - Sprint Planning 2 WHAT to do - Sprint Planning 1 The Scrum Analyse PB Flow Tactical © 2009 Level Sprint # 1 Sprint # 2 Sprint # 3 Sprint # 4 9:00 ....... ....... ....... ....... Sprint Planning 1 Sprint Planning 1 Sprint Planning 1 Sprint Planning 1 CU STO MER Do your Daily Scrum every day! Do your Daily Scrum every day! Do your Daily Scrum every day! M ANAGER Product Idea Estimation Meeting 12:00 Review Review Review Sprint Sprint Sprint Sprint Sprint Planning 2 Sprint Planning 2 Sprint Planning 2 Sprint Planning 2 VISION spective spective spective Retro- Retro- Retro- Retro- PR ER Sprint Sprint Sprint Sprint O N DU CT OW SC R E R Version 1.2 T UM MAS 18:00 TEAM Day 1 Release Product Backlog Estimation Estimation Estimation Estimation Estimation Estimation Estimation Estimation prioritized Meeting Meeting Meeting Meeting Meeting Meeting Meeting Meeting PB PB PB PB PB PB PB 1 100 20 Under ? 52 Strategic stand Planning Poker Play! CU CU 13 30 8 40 M M STO MER STO MER ANAGER ANAGER USER USER Level 3 Releaseplan Releaseplan Update 5 20 8 8 13 version 0.0 version 1.0 version 1.3 version 2.0 version 0.0 version 1.0 version 1.2 version 2.0 5 TEAM SIZE it - Estimation Meeting
  8. 8. Kick-Starting a Team in Two Weeks TU WE TH FR MO TU WE TH FR MO TU MO
  9. 9. Kick-Starting a Team in Two Weeks TU WE TH FR MO TU WE TH FR MO TU MO Training
  10. 10. Kick-Starting a Team in Two Weeks TU WE TH FR MO TU WE TH FR MO TU MO PO-Roll Training
  11. 11. Kick-Starting a Team in Two Weeks TU WE TH FR MO TU WE TH FR MO TU MO PO-Roll Backlog Training Prep
  12. 12. Kick-Starting a Team in Two Weeks TU WE TH FR MO TU WE TH FR MO TU MO PO-Roll Backlog Training Prep Estim.
  13. 13. Kick-Starting a Team in Two Weeks TU WE TH FR MO TU WE TH FR MO TU MO PO-Roll Backlog Training Prep Estim. Prio
  14. 14. Kick-Starting a Team in Two Weeks TU WE TH FR MO TU WE TH FR MO TU MO PO-Roll SP 1 Backlog Training Prep Estim. Prio
  15. 15. Kick-Starting a Team in Two Weeks TU WE TH FR MO TU WE TH FR MO TU MO PO-Roll SP 1 Backlog Training Prep Estim. SP 2 Prio
  16. 16. Kick-Starting a Team in Two Weeks TU WE TH FR MO TU WE TH FR MO TU MO PO-Roll SP 1 Backlog Training Prep Backlog Prep Estim. SP 2 Prio
  17. 17. Kick-Starting a Team in Two Weeks TU WE TH FR MO TU WE TH FR MO TU MO PO-Roll SP 1 Backlog Training Prep Backlog Prep Estim. SP 2 Estim. Prio
  18. 18. Kick-Starting a Team in Two Weeks TU WE TH FR MO TU WE TH FR MO TU MO PO-Roll SP 1 Backlog Training Prep Backlog Rev Prep Estim. SP 2 Estim. Prio
  19. 19. Kick-Starting a Team in Two Weeks TU WE TH FR MO TU WE TH FR MO TU MO PO-Roll SP 1 Backlog Training Prep Backlog Rev Prep Estim. SP 2 Estim. Retro Prio
  20. 20. Kick-Starting a Team in Two Weeks TU WE TH FR MO TU WE TH FR MO TU MO PO-Roll SP 1 PR ER O N DU CT OW Backlog Training Prep Backlog Rev Prep Estim. SP 2 Estim. Retro Prio
  21. 21. Kick-Starting a Team in Two Weeks TU WE TH FR MO TU WE TH FR MO TU MO PO-Roll SP 1 PR ER O N DU CT OW Backlog Training Prep SC Backlog R E R T UM MAS Rev Prep Estim. SP 2 Estim. Retro Prio
  22. 22. Kick-Starting a Team in Two Weeks TU WE TH FR MO TU WE TH FR MO TU MO PO-Roll SP 1 PR ER O N DU CT OW Backlog Training Prep SC Backlog R E R T UM MAS Rev Prep Estim. SP 2 Estim. Retro Prio TEAM
  23. 23. Kick-Starting a Team in Two Weeks TU WE TH FR MO TU WE TH FR MO TU MO PO-Roll SP 1 PR ER O N DU CT OW PR ER O N DU CT OW Backlog Training Prep SC Backlog R E R T UM MAS Rev Prep Estim. SP 2 Estim. Retro Prio TEAM
  24. 24. Kick-Starting a Team in Two Weeks TU WE TH FR MO TU WE TH FR MO TU MO PO-Roll SP 1 PR ER O N DU CT OW PR ER O N DU CT OW Backlog Training Prep SC Backlog R E R T UM MAS Rev Prep Estim. TEAM SP 2 Estim. Retro Prio TEAM
  25. 25. Kick-Starting a Team in Two Weeks TU WE TH FR MO TU WE TH FR MO TU MO PO-Roll SP 1 PR ER O N DU CT OW PR ER O N DU CT OW Backlog Training Prep SC Backlog R E R T UM MAS Rev Prep Estim. TEAM SP 2 Estim. Retro Prio TEAM PR ER O N DU CT OW
  26. 26. Kick-Starting a Team in Two Weeks TU WE TH FR MO TU WE TH FR MO TU MO PR ER O N DU CT OW PO-Roll SP 1 PR ER O N DU CT OW PR ER O N DU CT OW Backlog Training Prep SC Backlog R E R T UM MAS Rev Prep Estim. TEAM SP 2 Estim. Retro Prio TEAM PR ER O N DU CT OW
  27. 27. Kick-Starting a Team in Two Weeks TU WE TH FR MO TU WE TH FR MO TU MO PR ER O N DU CT OW PO-Roll SP 1 PR ER O N DU CT OW PR ER O N DU CT OW Backlog SC R E R T UM MAS Training Prep SC Backlog R E R T UM MAS Rev Prep Estim. TEAM SP 2 Estim. Retro Prio TEAM PR ER O N DU CT OW
  28. 28. Kick-Starting a Team in Two Weeks TU WE TH FR MO TU WE TH FR MO TU MO PR ER O N DU CT OW PO-Roll TEAM SP 1 PR ER O N DU CT OW PR ER O N DU CT OW Backlog SC R E R T UM MAS Training Prep SC Backlog R E R T UM MAS Rev Prep Estim. TEAM SP 2 Estim. Retro Prio TEAM PR ER O N DU CT OW
  29. 29. Kick-Starting a Team in Two Weeks TU WE TH FR MO TU WE TH FR MO TU MO PR ER O N DU CT OW PO-Roll TEAM SP 1 PR ER O N DU CT OW PR ER O N DU CT OW Backlog SC R E R T UM MAS Training Prep SC Backlog R E R T UM MAS Rev Prep Estim. TEAM TEAM SP 2 Estim. Retro Prio TEAM PR ER O N DU CT OW
  30. 30. Kick-Starting a Team in Two Weeks TU WE TH FR MO TU WE TH FR MO TU MO PR ER O N DU CT OW PO-Roll TEAM SP 1 PR ER O N DU CT OW PR ER O N DU CT OW Backlog SC R E R T UM MAS Training Prep SC Backlog R E R T UM MAS Rev Prep Estim. TEAM TEAM SP 2 Estim. Retro Prio TEAM SC R E R T UM MAS PR ER O N DU CT OW
  31. 31. Kick-Starting a Team in Two Weeks TU WE TH FR MO TU WE TH FR MO TU MO PR ER O N DU CT OW PO-Roll TEAM SP 1 PR ER O N DU CT OW PR ER O N DU CT OW Backlog SC R E R T UM MAS Training Prep SC Backlog R E R T UM MAS Rev Prep PR ER Estim. O N DU CT OW TEAM TEAM SP 2 Estim. Retro Prio TEAM SC R E R T UM MAS PR ER O N DU CT OW
  32. 32. Kick-Starting a Team in Two Weeks TU WE TH FR MO TU WE TH FR MO TU MO PR ER O N DU CT OW PO-Roll TEAM SP 1 PR ER O N DU CT OW PR ER O N DU CT OW Backlog SC R E R T UM MAS Training Prep SC Backlog R E R T UM MAS Rev Prep PR ER Estim. O N DU CT OW TEAM TEAM SP 2 Estim. Retro Prio TEAM SC R E R T UM MAS TEAM PR ER O N DU CT OW
  33. 33. Kick-Starting a Team in Two Weeks TU WE TH FR MO TU WE TH FR MO TU MO PR ER O N DU CT OW PO-Roll TEAM SP 1 PR ER O N DU CT OW PR ER O N DU CT OW Backlog SC R E R T UM MAS Training Prep PR ER O N DU SC CT OW Backlog R E R T UM MAS Rev Prep PR ER Estim. O N DU CT OW TEAM TEAM SP 2 Estim. Retro Prio TEAM SC R E R T UM MAS TEAM PR ER O N DU CT OW
  34. 34. Kick-Starting a Team in Two Weeks TU WE TH FR MO TU WE TH FR MO TU MO PR ER O N DU CT OW PO-Roll TEAM SP 1 PR ER O N DU CT OW PR ER O N DU CT OW Backlog SC R E R T UM MAS Training Prep PR ER O N DU SC CT OW Backlog R E R T UM MAS Rev Prep PR ER Estim. O N DU CT OW TEAM TEAM SP 2 Estim. Retro TEAM Prio TEAM SC R E R T UM MAS TEAM PR ER O N DU CT OW
  35. 35. #1 company backlog get one for all!
  36. 36. define roles & #2 responsibilities
  37. 37. Sprint # 1 Sprint # #3 9:00 ....... Sprint Planning 1 Sprint Planning 1 CU STO MER Do your Daily Scrum every day! Do your Daily Sc M ANAGER Product Idea 12:00 Review Sprint Sprint Planning 2 Sprint Planning 2 VISION spective Retro- PR ER Sprint O N DU CT OW start SC R E R T UM MAS 18:00 TEAM Day 1 immediately ... 3 days Product Backlog Estimation Estimation Estimation Estimation prioritized Meeting Meeting Meeting Meeting PB PB PB CU CU M M STO MER STO MER ANAGER USER Releaseplan Releaseplan Update
  38. 38. #4 stick to your teams
  39. 39. make teams #5 cross-functional train them so they can do the whole work
  40. 40. #6 synchronize teams Sprint planning 1 Sprint planning 2
  41. 41. create a #7 Product Owner Team
  42. 42. fix problem no. 1 = ScrumMaster #8 who does not understands ... Change Agent He says “No” “He fights for the poor” Far too often, people fear to be a good ScrumMaster. They do not have the standing!
  43. 43. #9 professionalization ‣ software development ‣ product development ‣ finanical numbers
  44. 44. #9 professionalization X, “we do not need to do we do Scrum.” ‣ software development “we can‣ do what we want.” product development “I am notfinanical numbers ‣ important anymore - it is the team.”
  45. 45. #10 fight the RESISTANCE CU STO MER traditional management traditional engineering PR ER O N DU laciness of thinking CT OW M ANAGER TEAM
  46. 46. Lessons Learned There is no silver bullet! Significant increase of employees and customers satisfaction Significant increase of productivity But: Joint training of all stakeholders of the organization (incl. “Geschäftsleitung”) is mandatory! Scrum is no rocket-science, use your common sense! Know-How transfer in the cross-functional teams takes longer than expected (and is still not finished) Off-site teams need significant additional attention! Internal Scrum-coach (light-weighted) is very useful Step-wise approach was the right approach for IS24 Seite 6 | SCRUM at ImmobilienScout GmbH | Boris Gloger / Oliver Zeiler
  47. 47. Next Steps Still no time to relax No more changes until end of the year, cool down the organization Harmonize Scrum and our internal Product-development- process Define an IS24-wide prioritized backlog Rework existing SW/HW architecture to better fit Scrum Improve management-transparency for larger projects Proceed with training of internal Scrum-coach Get the teams some fun after a number of successful sprints Reconsider interdisciplinary teams, team-size and structure Seite 7 | SCRUM at ImmobilienScout GmbH | Boris Gloger / Oliver Zeiler
  48. 48. 19/20. Mai CSM (deutsch) in Linz, Austria 27/28. Mai CSM (english) mit ScrumCooking in München, DE 8/9. Juni CSM (deutsch) mit ScrumCooking in Wien, Austria 22/23. Juni CSM (english) in Lipno Lake, CZ

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