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A strategy built on testing and optimization helped the bank demonstrate its deep understanding of different industries
ABNAMRO’scorporatebankingdivisiondevelopedits‘Vision onIndustries’campaigntodemonstrateitsunderstandingof industrysectorsthroughsharingrelevantcontent.Acreativemindedandresponsiveapproachdroveaclick-throughrate of0.78%,doublingcampaigntargetsatacostthatwasa fractionofindustrybenchmarks

Published in: Investor Relations
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