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The ultimate goal of B2B content marketing is to generate demand for your solutions and influence buying decisions in favour of your business. It’s difficult to achieve these things without a clear understanding of what B2B buyers want from your content. That’s why it would be crazy to ignore the Demand Gen Report annual survey of content preferences for B2B...

The ultimate goal of B2B content marketing is to generate demand for your solutions and influence buying decisions in favour of your business. It’s difficult to achieve these things without a clear understanding of what B2B buyers want from your content. That’s why it would be crazy to ignore the Demand Gen Report annual survey of content preferences for B2B...

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