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Juárez at a Crossroads: from a Juárez Strategic Plan  Optical Approach  Presented at: Border Trade Alliance Conference Security and Safety: The Impact of Cross-Border Trade February 23-24, 2009 Mexico, D.F.
Juárez Strategic Plan Association Central Objetive : Promote the organization of the community so that public, private and social institutions,  together , elaborate and implement a  Strategic Plan for Juárez   that contemplates all dimensions of development with the aim of substantially improving the quality of life of the city. A long-term, comprehensive  development strategy for Juárez
Why a Strategic Plan for Juárez?
JU A REZ ,[object Object],[object Object],[object Object]
JUAREZ SNAPSHOT  (+) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Source: Mexico NOW
JUAREZ SNAPSHOT (-) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2002–2004 Calendar Phases of the Plan Principal tasks ,[object Object],DEFINITION OF TASKS  STRATEGIC FRAMEWORK DIAGNOSIS DEFINITION OF PROJECTS IMPLEMENTATION AND FOLLOW-UP May March 2004 September September 2002 February 2003 PRINCIPAL PHASES AND TASKS OF PLAN JUÁREZ ,[object Object],[object Object],December 2003  ,[object Object],[object Object],[object Object],September 2004 October 2004 ,[object Object]
Plan Juárez Citizen Participation   ,[object Object],[object Object],[object Object]
VISION El Juárez que queremos Juárez, head of a metropolitan binational region, a socially-integrated place with a high  quality of life, a center of educational excellence and cultural creation with a dynamic economy highly capable of generating quality employment and wealth among its citizens. The Juárez we envision
The Juárez we envision VISION
 
Metropolitan infrastructure  development Comprehensive neighborhood  development Civic interaction Pact for education Pact for culture Recovery of the city’s  historical heritage Juárez, city of expositions and conventions Promotion and recruitment of high value-added investments Juárez, automotive center  Promotion of local entrepreneurial activities Governance and  binational cooperation Pact for sustainable mobility Sustainable development of the  new Juárez New financing model for Juárez Health industry development and promotion Juárez, bilingual city Juárez, safe city New image for Juárez Strategic Projects, engines of change  to achieve  the Juárez we envision
Juárez,  cabecera de una reunión  metropolitana binacional Juárez,  espacio de convivencia con un alto desarrollo social y elevados estándares de  calidad de vida Juárez,  Centro de excelencia  educativa y de  creación cultural Juárez,  economía pujante  generadora de riqueza  y alto valor agregado Eje 1 Eje 2 Eje 3 Eje 4 El Juárez que queremos (Visión) Racionalización  e impulso a las infraestrctucturas Metrópoli  Binacional Nuevas  Centralidades Apuesta por la identidad y culturas propias Nuevas formas de gobernabilidad Metropolitana Marco de relaciones Estatal y Federal Ciudad Bilingue Espacio de  covivencia con alto  desarrollo social Lucha contra la inseguiridad, violencia  e impunidad CIudad de  derechos Viviendas y  barrios  más dignos Acceso  universal  servicios básicos de calidad Movilidad sostenible y  transporte público Pacto por una desarrollo sostenible Calidad  Educativa Refuerzo a la formación profesional Centro de  referencia  en educación superior e  investigación de la frontera norte Mosaico cultural y  plataforma  para la creación artística Programa de impuslo y  mejora de los  equipamientos culturales Ciudad atractiva para las inversiones  de alto  valor agregado Desarrollo de  nuevas centralidade económicas Apuesta  por sl sector  servicios Estrategia integral  de turismo, entretenimiento  y cultura Marco favorable  a las inciativas empresariales Mejorar y  optimizar la obtención de fondos  y recursos financieros Polo logístico Centro de negcios  Ponaf-Wordl  Trade Center Area para la  implantación de  empresas de  software La industria de  la salud Observatorio  económico  empresarial Política  pro-activa  de promoción y captación de  inversiones Plan de impulso  a la innovación como fuente de  desarrollo  económico Desarrollo de la industria  automotríz Política activa de  suelo para  actividades  económicas Grupos de proyecto identificados Impulso al  comercio “ histórico” Plan de  Marketing de la ciudad Programa de impulso de los  servicios a  empresas Centro de  exposiciones y  convenciones Oficina  única del  empresario Productos  turísticos de Juárez Centro para nuevos  emprendedores Concurso de ideas innovadoras Programa de  Incentivos “ forntera  emprende ” Pacto-inter Institucional  para lograr  más recursos
Implementation Stage
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],PLAN JUAREZ   Implementation: Pilot or Initial Projects
Implementation Results : not as expected given the planning tool
Where the Plan is Now:   the importance of  Governance
The Juárez we envision VISION
Juárez Strategic Plan Mandate… a commitment to improve governance in  Juárez
 
Directrices y Principios que guían el  Pacto por la Gobernabilidad de Juárez Pact for Governance in Juárez 7 Key Principles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where Juárez is Now: at a crossroads of the “perfect storm” (the security and economic crisis)
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],JUAREZ 2008 and into 2009
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],JUAREZ 2008 and into 2009
Juárez Maquiladora Crisis ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],JUAREZ 2008 and into 2009
Ju árez  Maquiladora Sector ,[object Object],[object Object],[object Object],[object Object],[object Object]
Ju árez  Maquiladora Sector ,[object Object],[object Object]
Governance Implications on  Overall Competitiveness  and Development
Competitiveness: “ A solid and stable macroeconomic environment is not sufficient for sustained economic growth… … we understand national competitiveness to be the combination of factors, public policies and institutions that determine the level of a country’s productivity.” -- Global Competitiveness Report World Economic Forum
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],World Economic Forum : Global Competitiveness Index (GCI)
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],GCI 2008-2009   Country Rankings  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source:  The Global Competitiveness Report, 2008-2009 MEXICO Ranking 2007 :  2006 : 52  59
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Global Competitiveness Index (GCI)
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],GCI 2008-2009  Country Rankings 1 st  Pillar: Institutions Source:  The Global Competitiveness Report, 2008-2009 MEXICO Ranking 2006 :  200 7 : 69  85
 
[object Object],VISIÓN 2030: El México que queremos
VISIÓN 2030: El México que queremos ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
VISIÓN 2030: El México que queremos ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Metropolitan infrastructure  development Comprehensive neighborhood  development Civic interaction Pact for education Pact for culture Recovery of the city’s  historical heritage Juárez, city of expositions and conventions Promotion and recruitment of high value-added investments Juárez, automotive center  Promotion of local entrepreneurial activities Governance and  binational cooperation Pact for sustainable mobility Sustainable development of the  new Juárez New financing model for Juárez Health industry development and promotion Juárez, bilingual city Juárez, safe city New image for Juárez Strategic Projects, engines of change  to achieve  the Juárez we envision
The Bi-national approach ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],The Bi-national approach
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Bi-national approach
GRACIAS [email_address] www.planjuarez.org   www.pactoporjuarez.org

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Juarez Strategic Plan Association

  • 1. Juárez at a Crossroads: from a Juárez Strategic Plan Optical Approach Presented at: Border Trade Alliance Conference Security and Safety: The Impact of Cross-Border Trade February 23-24, 2009 Mexico, D.F.
  • 2. Juárez Strategic Plan Association Central Objetive : Promote the organization of the community so that public, private and social institutions, together , elaborate and implement a Strategic Plan for Juárez that contemplates all dimensions of development with the aim of substantially improving the quality of life of the city. A long-term, comprehensive development strategy for Juárez
  • 3. Why a Strategic Plan for Juárez?
  • 4.
  • 5.
  • 7.
  • 8.
  • 9.
  • 10. VISION El Juárez que queremos Juárez, head of a metropolitan binational region, a socially-integrated place with a high quality of life, a center of educational excellence and cultural creation with a dynamic economy highly capable of generating quality employment and wealth among its citizens. The Juárez we envision
  • 11. The Juárez we envision VISION
  • 12.  
  • 13. Metropolitan infrastructure development Comprehensive neighborhood development Civic interaction Pact for education Pact for culture Recovery of the city’s historical heritage Juárez, city of expositions and conventions Promotion and recruitment of high value-added investments Juárez, automotive center Promotion of local entrepreneurial activities Governance and binational cooperation Pact for sustainable mobility Sustainable development of the new Juárez New financing model for Juárez Health industry development and promotion Juárez, bilingual city Juárez, safe city New image for Juárez Strategic Projects, engines of change to achieve the Juárez we envision
  • 14. Juárez, cabecera de una reunión metropolitana binacional Juárez, espacio de convivencia con un alto desarrollo social y elevados estándares de calidad de vida Juárez, Centro de excelencia educativa y de creación cultural Juárez, economía pujante generadora de riqueza y alto valor agregado Eje 1 Eje 2 Eje 3 Eje 4 El Juárez que queremos (Visión) Racionalización e impulso a las infraestrctucturas Metrópoli Binacional Nuevas Centralidades Apuesta por la identidad y culturas propias Nuevas formas de gobernabilidad Metropolitana Marco de relaciones Estatal y Federal Ciudad Bilingue Espacio de covivencia con alto desarrollo social Lucha contra la inseguiridad, violencia e impunidad CIudad de derechos Viviendas y barrios más dignos Acceso universal servicios básicos de calidad Movilidad sostenible y transporte público Pacto por una desarrollo sostenible Calidad Educativa Refuerzo a la formación profesional Centro de referencia en educación superior e investigación de la frontera norte Mosaico cultural y plataforma para la creación artística Programa de impuslo y mejora de los equipamientos culturales Ciudad atractiva para las inversiones de alto valor agregado Desarrollo de nuevas centralidade económicas Apuesta por sl sector servicios Estrategia integral de turismo, entretenimiento y cultura Marco favorable a las inciativas empresariales Mejorar y optimizar la obtención de fondos y recursos financieros Polo logístico Centro de negcios Ponaf-Wordl Trade Center Area para la implantación de empresas de software La industria de la salud Observatorio económico empresarial Política pro-activa de promoción y captación de inversiones Plan de impulso a la innovación como fuente de desarrollo económico Desarrollo de la industria automotríz Política activa de suelo para actividades económicas Grupos de proyecto identificados Impulso al comercio “ histórico” Plan de Marketing de la ciudad Programa de impulso de los servicios a empresas Centro de exposiciones y convenciones Oficina única del empresario Productos turísticos de Juárez Centro para nuevos emprendedores Concurso de ideas innovadoras Programa de Incentivos “ forntera emprende ” Pacto-inter Institucional para lograr más recursos
  • 16.
  • 17. Implementation Results : not as expected given the planning tool
  • 18. Where the Plan is Now: the importance of Governance
  • 19. The Juárez we envision VISION
  • 20. Juárez Strategic Plan Mandate… a commitment to improve governance in Juárez
  • 21.  
  • 22.
  • 23. Where Juárez is Now: at a crossroads of the “perfect storm” (the security and economic crisis)
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30. Governance Implications on Overall Competitiveness and Development
  • 31. Competitiveness: “ A solid and stable macroeconomic environment is not sufficient for sustained economic growth… … we understand national competitiveness to be the combination of factors, public policies and institutions that determine the level of a country’s productivity.” -- Global Competitiveness Report World Economic Forum
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.  
  • 37.
  • 38.
  • 39.
  • 40. Metropolitan infrastructure development Comprehensive neighborhood development Civic interaction Pact for education Pact for culture Recovery of the city’s historical heritage Juárez, city of expositions and conventions Promotion and recruitment of high value-added investments Juárez, automotive center Promotion of local entrepreneurial activities Governance and binational cooperation Pact for sustainable mobility Sustainable development of the new Juárez New financing model for Juárez Health industry development and promotion Juárez, bilingual city Juárez, safe city New image for Juárez Strategic Projects, engines of change to achieve the Juárez we envision
  • 41.
  • 42.
  • 43.