The Facebook Translation Feature for Business Purposes - Social Media Online


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The Facebook Translation Feature for Business Purposes - Social Media Online

  1. 1. The Facebook Translation Feature For Business Purposes
  2. 2. The new Facebook translation tool was released in October, opening up a whole new range of possibilities foryour business. Imagine reaching clients in different languages across the globe! Suddenly, your sales potentialhas increased. So, how do you use thenew translation tool for your business?
  3. 3. First – How To Use Translation Overall
  4. 4. Facebook has had the crowdsourced translation functionality for quite a few years now. If you’ve never usedthem, now you can. This is especially useful for your Facebook apps and general page info.
  5. 5. Fans from other countries are morelikely to play, use your app or like your page, if it’s in their own language. Simple enough – just ask your developer to activate the translation tool.
  6. 6. Once the translation app is activated, static text and app text will appeartranslated on your page for users thatprefer an alternative language. While app translation takes a bit more time for the developer – it’s worth the trouble.
  7. 7. This is even more important if you have a social game app. Everyone loves to game, but one-languagerestrictions ruins the experience for non-English speakers.
  8. 8. The New Translation Functionality
  9. 9. Soon, you’ll be able to translate any comment that appears on your Facebook page. That means as non- English people read your translatedposts and reply – you can do the same. This basically removes that pesky language barrier that has prevented people from all over the world communicating effectively on Facebook.
  10. 10. The translate button will appear belowcomments, next to the like option. Thistranslation will still harness the power of crowdsourcing, and fans can enter in more accurate versions as they browse your page. If it’s voted up enough times, that translation will replace the original. This way, yourpage content will be so precise – it will be like reading English.
  11. 11. How You Can Use This To Expand Your Reach
  12. 12. Now that fans will be able to comment on your page in any language, you canbegin to target new markets. If you see your foreign speaking demographic rising, you can invest in an ad campaign in that language to attract even more fans! Thanks to thetranslated comments function, you can also make connections with foreign businesses, or pages that aren’t in English.
  13. 13. Share, chat and communicate in groups across the world. This makes it possible for your business to becomepopular in foreign markets. Wouldn’t it be great if you find a whole new fanbase there? It just means more income and greater reach. A truly global business doesn’t only concentrate on local markets. Broaden your salesfunnel with this exciting new Facebook function.
  14. 14. Facebook has given your business thetools it needs to communicate beyondthe confines of your own education. A simple click of a button, and newrevenue streams will open up for you.To optimize your sales from Facebook,it will pay to use the translation tools.Grab a pen, and remember to include this in your new Facebook marketing strategy!
  15. 15. Social Media Marketing University(SMMU) is the creation of John Paul Souza, a serial entrepreneur whos held senior managerial positions at Banc America Capital ManagementGroup and JP Morgan Chase. Serving marketing professionals,
  16. 16. entrepreneurs and corporations,SMMU differentiates itself by offering hands-on training from hands-onexperts who are actively applying their skills on real-world projects.
  17. 17. SMMU was recently honored as one of the top 5 finalists by the leading blog site, Mashable, as one of the top provider of social media services for businesses. The firm has earned the title of "most trusted social media firm" with over 900 unsolicited testimonials.
  18. 18. For more information about socialmedia webinars and social media online courses, please visit