Google+ Launches Business Pages: Will This Change Everything?
Hold onto your hats, Google+ has just launched their business pagefunctionality. This means businesses can set up a profile on the Google+ network, connect with other businesses and brands – and build acommunity of loyal fans. Finally, you can invest real time into Google+ to build your business presence.
We’ve spoken previously about the precarious nature of Google+, and how the social network seemed to belosing ground. Now with the launch of their business pages, we’re bound to see another boost in signups, and people returning to complete a very advantageous business presence on the platform.
Google is indexing each Google+business page super fast, and this alone could change the tide for Google+.
They’ve included a handy little feature called Direct Connect, which allows Google search users to add a ‘+’ in front of their search term, if theywould like to find a company listed on Google+.
In other words, if you want to find our presence there, simply type +socialmediamagic into the Googlesearch bar. This is quick, easy, and very appealing for businesses that want to secure prominent keywords.
Now your business can take advantage of the other features on Google+, for your company page. The hangoutsfeature alone could open several new revenue streams for you, as your business delves into livecasting,webinars and live chat with your fans and clients.
Your circles will get an enormous boost from Direct Connect, as fans are able to find you easily, then +1 or add you to their circles, right from a basicGoogle search. The page layout seems remarkably Facebook-esque, but this isn’t a bad thing. In fact, it will give new users the confidence to create beautiful profiles for their businesses.
Yes. There are enough benefits now – so you’ll want to establish a community on this network. You’ll be able to use Google+ as a promotionaltool, and even a cloud based work tool – as your team members, managersand clients will all be in certain circles. Google+ has only just launched this new feature, so it will be some time until they’ve sorted out the kinks.
One small thing we don’t like, is that fans can’t post on your business pagewall. Having said that, we can’t expect Google+ to be exactly like Facebook. Are they rivals yet? No. Facebook is still miles ahead of Google+, and we don’t expect this to change anytime soon. As a platform in its own righthowever, Google+ is worth including in your next social marketing plan.
All you have to do is sign up for aGoogle+ profile, and on the homepage click on the Google+ create a page. Itwill take you to a set up screen, where you can fill in your details and get started. The sooner you do it the better, so get cracking!
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