6 Tips Used by McDonalds to Keep Their Fans Engaged - Social Media
6 Tips Used By McDonald’s To Keep Their Fans Engaged
McDonalds may be a controversial fast food restaurant, but it remains one of the largest and most popular in the world. With more than 11 million Facebook fans, they had to come up with methods to keep these fans engaged and sharing across multiplenetworks. So today, we’re going to giveyou 6 McDonald’s inspired tips on how to keep your fans engaged on your social profile.
One of the most notable andsuccessful features on the McDonalds Facebook page, is their ‘The Quest’ app. It serves several purposes and promotes cross promotion across Facebook and Twitter.
Fans play a game on their Facebookapplication, unlocking various product based incentives. Then they are encouraged to share their achievements using a unique Twitter hashtag. Top marks for cross marketing!
Everyone plays Cityville on Facebook, so McDonalds decided to include avirtual restaurant that fans can add to their city. Best of all – it comes with incentives. When you master yourvirtual McDonalds restaurant, you get rewards and bonuses.
This is superb social marketing,integrated with a game fans love to play. McDonalds likes to be wheretheir target demographic is, even in the virtual world.
McDonalds isn’t your typical facelesscorporation, it has a voice on Twitter.With over 189 000 followers, the team managing the McDonalds Twitter page, still has time to reply to individual questions, comments and compliments.
Speaking directly to your customers is a great way to ensure that they continue to speak to you. It’s not all about auto-tweets, promotion and scheduled content.
McDonalds is beginning to includetheir fan bases in marketing decisions, by running competitions, polls and gathering votes. A great example istheir voice of McDonald’s competition. McDonalds employees sing, and thefans vote. Excellent for promotion, and even better for social interaction on the internet.
McDonalds has dozens of Youtube channels, for individual products, stores or made by fans. Their videos enhance their other social sites, and showcase McDonald’s employees. People are far more likely to interact with a company on Facebook orTwitter, if they promote the actions of real people.
They get comments, likes, tweets and more, in excess. Perhaps it’s time to put some faces to your business name?
The McDonalds Facebook page also includes a non-English application forthe Hispanic population. Clearly a large portion of their demographic, McDonalds felt it necessary to give these fans the chance to engage intheir own language. The lesson here is to widen your social reach across language barriers!
Use these 6 tips to inspire some genuine sharing and engagement the next time you’re looking for ways to make your fans happy. McDonald’s is definitely a leader in pioneering the use of social media for sales, community and open engagement.Overall we have to say – we’re lovin’ it!
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